Microsoft Power Point - HP Scitex TJ8550 Webinar V8blog
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Transcript of Microsoft Power Point - HP Scitex TJ8550 Webinar V8blog
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20 08 Hew lett-Packard Development Company, L.P.The information contained herein is subject to change without notice
HP Scitex TJ8550 LaunchMoshiko LevharOctober 2008
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3 8 October 2008
Agenda
Product introduction
Strategic intent
Value proposition
Target applications
Product positioning
Commercial details
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TJ8550 overview
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5 8 October 2008
The fastest flexible printers on the market just gotfaster
CompetitorSystems0
100
200
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400
500
Speed(sqm/h)
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6 8 October 2008
Introducing HP Scitex TJ8550 Printer
Up to 50% higher throughput *Up to 20% lower cost/ sqmNew TJ200 ink with higher quality
* In POP mode
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7 8 October 2008
The HP Scitex TJ8550 is faster and more
From To400 sqm/ h outdoor mode200 sqm/ h Indoor mode
480 sqm/ h outdoor mode300 sqm/ h indoor modepeed
Coverage 70sqm/ l for TJ8500 Up to 85sqm/ l for TJ8550
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Strategic intent
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420
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100
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TJ8500 TJ8550
B E P
Higher POP speed and lower cost/ sqmincreases the TJ8500 Crossover point 2X
TJ8550 Crossover vs. Screen
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10 8 October 2008
Increased BEP opens additional addressable pages,ultimately driving more HW sales
Signage page distribution
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200
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8001,000
1,200
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Value Proposition and messaging
W IP
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12 8 October 2008
The HP Scitex TJ8550 sets a new standard forsignage indoor/ outdoor production
Higher indoor speed: up to 300sqm/ h, 50% increase
Higher outdoor speed: up to 480sqm/ h, 20%improvement
Mor e up t im e : with higher temperature range anduncompromising shelf life of new TJ200 UV inks
Higher throughput Low er cost per sqm (sq f) Higher Qua lity
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13 8 October 2008
Bus-Shelter Application
5 2 8x
Bus shelter, 1.2m x1.8m, full colored posters -
Every 8 hour shift !
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POP Application
Full colored posters, high quality, 1.5m x 1.2m -
2 In 2 minutes !3
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15 8 October 2008
TJ200 ink has 4x the temperature range ofTJ850
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TJ200 TJ850
Ideal=34C
Ideal=30C
TJ200 is less sensitive to environmental conditions andcan perform better at uncontrolled environments
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16 8 October 2008
The HP Scitex TJ8550 sets a new standard forsignage indoor/ outdoor production
Low er ink consumption: by using economic curves thatoptimize coverage and minimize waste
Low er ink consumption: through higher dot gain on theTJ200 UV inks
Low er fixed cost per sqm: due to higher speed
Higher throughput Low er cost per sqm (sqf ) Higher Quali ty
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The HP Scitex TJ8550 sets a new standard forsignage indoor/ outdoor production
Higher print quality: with 20% higher ink dot gainwhich addresses micro-banding
Better print look: with 20% higher ink gloss
Better text and line: with optimized/ stabilized pigments
Better ink stability: uncompromising 1 year shelf life andink stability yields better color consistency
Hig her throug hp ut Low er cost per sq m (sq f) Higher Quali ty
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19 8 October 2008
TJ200 inks gives similarcolor gamut comparedto UV850
1.5% improvement gamut to thatof the UV850 Some increase orange and
cyan Minor loss in blue
Most of the difference in lookstems from higher glossiness andless micro banding
Pantone TJ2 0 0 UV850
Color Gamut Comparison
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20 8 October 2008
W hat is micro banding and how does higherdot gain address it?
W ith TJ8 5 0 ink
M issing nozzle
W ith TJ2 0 0 ink
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21 8 October 2008
MATTE Finish of normal UV prints
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GLOSS finish of TJ8550 UV printwith TJ200 Scitex inks
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N ew
Old
N ew
Old
TJ200 gives sharper text
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N ew
Old
as well as better line sharpness
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TJ200 TJ851
and is more glossy
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Target applications
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Target Application
POP posters
Banners (including double sided)
Bus Shelters
Light boxes (paper, Yupo, milky backlit)
Vehicle graphics (fleet)Exhibition / event graphics
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Indoors Outdoors
POP/ POS
Tradeshows, events anddisplays
Decoration (wall murals)
Proofs for graphic designers
Presentations and PostersConsumer graphi cs
Photo and Fine Art Billboards
Buildi ng wraps
Transi t Si gnage
Info rma tiona l signage / window lettering
Vehicle wraps / f leet graphics
Banners & exter ior eventsignage
Target Applications
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Positioning
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UV Curable
500 m 2 / h
BEST
1.65m x 3.2m sheet-to-sheet flatbedplatform
-automated material workflow
A wide variety of flexible and rigidsheets
BestUp to 500 dpi, 6c
Flexible and rigid POP
HP Scitex FB7500
Banners, Flexible POPIdeal application
UV Curable
480 m 2 / h
BETTER
1.65m x 3.7m roll- or sheet-fedplatform
Automated printing and cuttingworkflow
A wide variety of flexible substrates
BetterUp to 448 dpi, 6c
HP Scitex TJ8550
Max Speed
Image Quality
Ink technology
Mediaversatility
Industrial Signage high-end products
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