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Microsoft Motion

Brian McGowan

MBA 731

October 29, 2007

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Business Architecture

• “A methodology to organize, measure and evaluate business capabilities”

• Business architecture– “The grouping of business functions and related

business objects into clusters (“business domains”) over which meaningful accountability can be taken as depicted in the high level description of the related business processes”

– Breaks down businesses into capabilities

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What is Motion?• Motion is

– A prescriptive, four phase, template-rich methodology that uses business architecture to help customers solve a specific problem they have identified. The methodology is endorsed by the creators of Six Sigma and Business Process Reengineering

• Motion delivers– Business architecture map (with properties)– Project recommendations – what to change in terms of people, process,

and IT, in the context of cost, benefit, and risk• Not strategy consulting – it is business consulting

Preliminary (Incubation) Stage: 2002- 2005Full Release: November 2005Now falls under Microsoft Services Business Architecture (MSBA)

used primarily in the context of Microsoft Services Architecture & Planning engagements

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Why is it useful?

• Looks at whole business and outside partners

• Defines value between specific roles

• Finds where process matters and matters less

• Helps to clearly define where profitability lies within a company.

– Areas of differentiation and profitability (Ex: Costco and Sam’s Club)

• Articulates business architecture and links to technology architecture (bridges communication gap between business and IT)

• Not useful for core business areas that don’t differentiate or add profitability ( Ex: payroll)

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Capabilities

• Core to Motion’s modeling concepts

• Focused on what is done, not how– Similar across different industries

• People, process and technology are properties of a capability

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5 Capabilities and “Ecosystem”

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Motion Capabilities Map

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Capabilities Map (detailed)

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Motion Project Phases

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Motion Project Phases (cont’d)

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Motion Process Overview

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Service Oriented Architecture (SOA)

• A paradigm for organizing and utilizing distributed capabilities that may be under the control of different ownership domains. It provides a uniform means to offer, discover, interact with and use capabilities to produce desired effects consistent with measurable preconditions and expectations.

• Desired Solution for Motion – Microsoft can offer web services and enterprise

software application solutions

SOA is a relatively new concept: First SOA related methodolgy applied to Business Architecture was in 2004 (IBM SOMA (Service-Oriented Modelling and Architecture)

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SOA cont’d

  

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Motion Case Analysis: CH Robinson

• C.H. Robinson: multi-mode logistics business

• Wanted to develop an EA program that provided a roadmap for organizational improvement in: speed to market, customer experience, reliability, and total cost of ownership

• Leverage an SOA approach and create a connected eco-system of the companies core IT assets

• IT team that could provide flexibility and adaptability to support a rapidly changing and growing business environment

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Solution• Phase 1: Documented business goals and correlated them in the

context of the capabilities map• Phase 2: worked with stakeholders, including business managers

to understand the necessary support capabilities. • Phase 3: “go in, go up, go out, go down” to explore the entire

business ecosystem related to the identified project. Produced a targeted list of capabilities that required attention.

• Phase 4: Selected a key business scenario from Phase 2 and identified the relevant value added, supporting and controlling capabilities from Phase 3. Documented visually to articulate the value stream.

– Result: clear picture of the business capabilities and relationships including performance assessment and the costs and benefits delivered by each

Recommend next steps (organizational and process). Roadmap for mapping from the capability view to web services.

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Benefits

• Consolidated on to a common world- ready enterprise IT system that will service their customers across all modes of business and eliminate duplication of IT assets.

• Clearer Business/ IT conversations

• Clear Services Roadmap for Connect Systems Implementation

• Better Focus Business Initiatives Selection

• Opportunity for Improved Acquisition Integration and Global Expansion

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What is Motion Similar to?

• Similar to IBM’s Component Business Model (CBM)

• Both identify ‘hot zones” for profitability and differentiation potential

• Business “components” analyzed instead of capabilities

• CBM has 3 phases: Insight, Architecture, Investment

• Both lead to some kind of solution regarding, technology, sourcing or process improvement. (SOA, BPR, Outsourcing, etc)

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ReferencesService Oriented Modeling for Connected Systemshttp://msdn.microsoft.com/canada/architecture/pdf/Service%20Oriented%20Modelng%20for%20Connected%20Systems%20Paper%20-%20Mar2006.pdf

Microsoft Motion: Business Value Through Business Architecturehttp://msdn.microsoft.com/canada/architecture/pdf/MotionPresentation.pdf

Microsoft Motion Business Capability Mappinghttp://msdn.microsoft.com/canada/architecture/pdf/chrobinson.pdf

Ric Merrifield - Microsoft gets down to business with Motion initiativehttp://channel9.msdn.com/showpost.aspx?postid=179071

Service-oriented architecturehttp://en.wikipedia.org/wiki/Service-oriented_architecture Microsoft Services: Architecture and Planninghttp://www.microsoft.com/services/microsoftservices/srv_architecture.mspx Business architecturehttp://en.wikipedia.org/wiki/Business_architecture