Kadir Şener

Windows Business Group Lead

Delight your users Deliver innovation from IT Secure the perimeter

Why enterprise mobility matters:

Delight your users Deliver innovation from IT Secure the perimeter

Challenges

60% believe IT is ineffective

at increasing productivity

2 modes of ITconventional and more agile, nonlinear mode1

$5.5 Millionaverage cost of a

data breach

1Gartner Press Release “Gartner Executive Programs Survey of More Than 2,300 CIOs Reveals Many Are Unprepared for Digitalization: the Third Era of Enterprise IT,” January 14, 2014

Productivity

Devices

Line of business apps

Identity

Management

Data

How can I mobilize my apps?

BYOD, CYOD, or Corporate-owned?

How do we go beyond email and calendar?

Can we centralize our identity stores?

How do I maintain control over a mobile environment?

Is my corporate data protected?

Navigating IT complexity

Enterprise mobility today

The future of enterprise mobility Reduced complexity

Secure and managed environment across all devices

Enterprise mobility components

Windowsdevices offer predictabilityand choice,security, and managability–and are optimized for line of business scenarios

Office 365 and Lync provide collaboration & communication tools that allows employees to stay in sync with data, people and documents anytime, anywhere

One Windows platform enables businesses to build mobile apps across a variety of Windows devices, from phone to tablet and PC

Dynamics CRM with Office 365 allow salespeople to zero in, sell more and win faster with the right customer insights, surfaced at the right time

Enterprise mobility suite management tools enable people to work from the device of their choicewhile providing IT security and control

81%

Sanford C. Bernstein Ltd survey as quoted in the Wall Street Journal (Dec 2013)

1 Billion 4 Million+ 4.25Million 12 Billion+

Business-ready devices

What is a “business-ready” device?

Secured Managed Flexible

Predictable Integrated Ruggedized

Focus shifting away from BYODBusiness-ready requirements driving change

"Many of my colleagues

and fellow CIOs started out

with a BYOD policy and are

now converting back to

CYOD, or 'Choose Your

Own Device‘.”

Sam Lamonica, CIO

Rosendin Electric

“The BYOD mega trend is

racing for chaos in 2014.”

Tom Kaneshire, CIO Magazine

“This is a gravitation of the

selection and procurement

of mobile devices away

from the employee back to

the corporate IT

department...“

John Delaney, IDC

BYOD has plateaued;

CYOD is the future

PCR

Why one CIO is saying

‘no’ to BYOD

Network World

12 big BYOD

predictions for 2014

CIO.com

Many device needs, many audiences

Tablets

Executives

Large displays & projection

Group collaboration spaces

Smartphones

Knowledge workers

Laptops and convertibles

Knowledge workers

Desktops

Knowledge workers

Sensors

Intelligent things

Workstations

Developers, engineers

Rugged, Purpose-Built

Field and factory

Smartphones, Tablets

Sales

Home

Job Site

Office

Customer

All require smart, connected devices

The right choice for business

Source: Forrester Total Economic Impact (TEI) study

Source: Nucleus Research The Real TCO study

Total cost of

management

66% less than Apple

iPad

128%ROI and pay

for themselves in less

than 6 months

46% increase in

“road warrior”

productivity

Reduces cost of

device

management and

security

The Real TCO:

Windows Tablets

Versus Apple iPad

The Total Economic Impact™ of Microsoft Windows TabletsWindows delivers more business valueWindows tablets v. iPad?

Line of business applications

Nearly 80%of the workforce

spends time working out of the office

Are your apps there to help them?Line of business applications run your business.

Predicts 2014: apps, personal cloud and data analytics

will drive new consumer interactions

November 22, 2013

Mobile apps can transform how we do business

“Apps will drive the next phase in

the evolution of enterprise

mobility, creating new ways of

working, and transforming existing

business processes.”

“However, in assessing the hundreds of big

data-related use cases, we have

compiled ‘Toolkit: Big Data Business

Opportunities From Over 100 Use

Cases’ which reveals that the highest

value implementations are among

those that radically alter or supplant

existing processes, eliminate superfluous

business processes, dramatically extend

or invent new ‘information infused’

products or services, or even monetize

curated data itself — directly or indirectly.”

“Mobile apps have become the

official channel to drive content

and services to consumers.

Using big data collated via apps

can drastically improve value to

consumers. Businesses that

develop data tracking and

analytics will improve delivery to

customers, increasing customer

loyalty and acquisition.”

What others are saying

Security

New user scenarios

Development skills

Multi-screen

Disruptive

Costly

Do we need to learn new tools and languages?

How can I take advantage of modern device features?

How do we protect corporate data?

Will our UI work across all screen sizes and interfaces?

How do we do this without disrupting the business?

What are the costs today, and long term?

Navigating the complexity

Modernizing applications

Windows is business-ready

Today

to transform your business

End-to-end, enterprise-grade business solutions

for a mobile-first, cloud-first world