Microsoft Latinos on Xbox research deck PowerPoint

Latinos on Xbox: A growing audienceLatinos are growing on Xbox. Today there are 7M UU’s! 17% composition

Fall 2008Spring 2009






1.2 1.3

1.6 1.4

2.3 3.2

4.0 4.6

5.3 5.4

5.7 7.0

Xbox Live Latinos Users in Millions

Xbox Latinos: A young audience

66%employed full/part time

66%male

81%18-34 years old

Source: Simmons Spring 2014 New Media, Latinos defined as respondents who are of Spanish / Hispanic / Latino origin

Latinos are active on Xbox

index for downloading Game/Movie Trailers70%

of Latinos download content on from Xbox Live, as compared to only 22% of Latinos in general

Entertainment and Gaming content are most downloaded by Xbox Latinos than Latinos in general

364index for downloading TV shows

427index for downloading Movies

331index for downloading Arcade games

376

3xindex points

more than general Latinos

Source: Simmons Spring 2014 New Media, Latinos defined as respondents who are of Spanish / Hispanic / Latino origin

MSN Latino

MSN LatinoInform, engage and interact with a highly connected audience

550K unique users on MSN Latino in the US1

Curated, relevant content from trusted partners

Advertising opportunities available in all verticals2

1 comScore Media Metrix, Key Measures, April 2015 – Total Digital Population (Desktop + Mobile); 2 Exactly the same offerings as EN-USMicrosoft Confidential. The site mocks are demonstrative and the actual product may be different at time of launch. Not all features and content available in all markets.

MSN Latino audienceReach the US Hispanic audience through this new, immersive experience

1 comScore 2014 Media Metrix, Key Measures, April 2015 – Total Digital Population (Desktop + Mobile); ; all others: Desktop onlyMicrosoft Confidential. The site mocks are demonstrative and the actual product may be different at time of launch. Not all features and content available in all markets.

49% Female

51% Male

61% household income $40K

550K1unique viewers

3average pages per visit

Microsoft Latinos on Xbox research deck PowerPoint

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