Introducing

Windows Mobile

6.5

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@lokeuei@jbruno

Experience improved usability

Personalize your phone

Enjoy a fresh look and

feel

Microsoft Confidential6UX

Backup

your life

Microsoft ®

MyPhone

Microsoft Confidential8MyPhone

See more, Do more

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33%

48%

79% 81%

Website Scenar-ios

Source: Crimson Consulting, July 2008 Note: Adobe Flash Lite is available to Windows Mobile licensees as an optional royalty-free component, subject to Third Party Supplement and Adobe Terms and Conditions.

Opera Nokia Safari IE Mobil

e

Microsoft Confidential11

Widgets

Microsoft Confidential

Visual Studio 2008

.NET Compact Framework

3.5

SQL Server Compact

3.5

Emulator, SDK Tools

Gestures & Touch

Internet Explorer Mobile

Jscript v5.7

W3C Widgets

Windows Marketplace for Mobile

For Developers

Microsoft Confidential

Familiar & ProductiveVisual

Studio 2008

.NET Compact Framework

3.5

SQL Server Compact

3.5

Emulator, SDK Tools

Gestures & Touch

Internet Explorer Mobile

Jscript v5.7

W3C Widgets

Windows Marketplace for Mobile

Microsoft Confidential

Compelling & InnovativeVisual

Studio 2008

.NET Compact Framework

3.5

SQL Server Compact

3.5

Emulator, SDK Tools

Gestures & Touch

Internet Explorer Mobile

Jscript v5.7

W3C Widgets

Windows Marketplace for Mobile

Microsoft Confidential

Profitable & Cost EffectiveVisual

Studio 2008

.NET Compact Framework

3.5

SQL Server Compact

3.5

Emulator, SDK Tools

Gestures & Touch

Internet Explorer Mobile

Jscript v5.7

W3C Widgets

Windows Marketplace for Mobile

Microsoft Confidential16

Touch

Microsoft Confidential17

Marketplace

Applications and services are a key driver.Marketplace is a core feature.Developer revenue share is increasing.

Ecosystem Revolution

Convenient purchase, download and install

• Complete purchase from phone or web

• Seamless download and installation

• Pay with credit card

Worry-free shopping experience

• Applications tested to run on your phone model

• Automatic updates for purchased apps

• Re-download purchased apps onto new phone

Discover the applications that make your phone yours

• Easily navigate a large library of applications

• Access user ratings and reviews

• Advanced search, sort and filter capabilities

Connecting users with great apps!

Support for multiple content typesKey top-level content groupsComprehensive category set

Catalog Architecture

Featured

Most Popular

Categories

Search

New

Business

Communications

Games

Education

Entertainment

Finance

Health & Fitness

Lifestyle

Music & Video

Productivity

Travel

Utilities

others…

Managed Code

Widgets

Native Code

• Developer with familiar tools.• Grow Distribution to every

Windows Phone user!• Simple and Transparent

Publishing Process.• Maximize ROI.

Value Prop

FamiliarTools

Global Reach

US

Canada

Brazil

Mexico

Japan

Australia

India

Hong Kong

Taiwan

Singapore

New Zealand

Poland

Portugal

UKGermany

France

SpainItaly

Netherlands

Austria

Belgium

Denmark

Finland

Greece

Ireland

Luxembourg

Norway

Sweden

Switzerland

AMERICAS

EMEA

ASIA/PACIFIC

TransparentProcesses & Policies

Centralized developer portal for one-stop publishing and app management.Transparent policies for the types of applications allowed in the catalog.SDKs, documentation & support.

70%30%

Portal Demo

Developer

Dashboard

DetailedMetadata

Signing UpStart @

http://developer.windowsmobile.comCreate a Marketplace publisher account.

Establish a business profileRemit subscription fee.Get vetted.Invite other users.Start publishing.

• Author Metadata• Certify• Sign

Provision

ProvisioningApplication

CertificationApplication

•Types of content prohibited within Windows Marketplace•Based on experience with other Microsoft marketplaces, and the Global Network Initiative

Content Policies

• Types of applications which ISVs are not allowed to distribute via Windows Marketplace

Application Policies

•Check that application is well written•Installs, uninstalls, no malware, no memory leaks, doesn’t change other apps on the device•Set of 60 objective criteria

Windows Mobile Logo

Testing

Transactional reportingUser ratings and reviewsGeographical distribution reports

Reporting

PaymentProcesso

r

Getting PaidMicrosoft

EFT

Developer

Payout CurrenciesUS Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen

FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

ANNOUNCEMENT

SUBMISSION

LAUNCHSELL

REGISTRATION

Timeline

RecapFamiliar ToolsGlobal DistributionCompetitive Revenue ShareStreamlined Transparent Publishing

Learn more @wmdev http://developer.windowsmobile.com

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