Microsoft Class Server Microsoft Class Server 3.03.0Improving Achievement Through Improving Achievement Through TechnologyTechnology

Jason PalmerJason PalmerEducation Products ManagerEducation Products ManagerEducation Solutions GroupEducation Solutions GroupMicrosoft CorporationMicrosoft Corporation

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AgendaAgenda

Key K-12 Issues including NCLBKey K-12 Issues including NCLB Accountability and Assessment Accountability and Assessment

SolutionsSolutions Microsoft Class ServerMicrosoft Class Server

BenefitsBenefits HistoryHistory SolutionsSolutions Case StudiesCase Studies

Partnership OpportunitiesPartnership Opportunities

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Key Issues In K-12 Key Issues In K-12 Education Today…Education Today…

““With data in many With data in many different systems how do different systems how do we know if our reports we know if our reports are are accurateaccurate?”?”

““How can we How can we streamlinestreamline our our process for process for demonstrating demonstrating accountability as accountability as required by NCLB?”required by NCLB?”

““How can we How can we substantiatesubstantiate the the effectiveness of effectiveness of teaching methods teaching methods with data-driven with data-driven analyses?”analyses?”

““Funds are limited, Funds are limited, wherewhere can we get the biggest return can we get the biggest return on investment?on investment?

““We know which kids We know which kids are behind, but are behind, but howhow do we improve their do we improve their achievement?”achievement?”

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Where Are K-12 Districts Where Are K-12 Districts Today?Today?

Adapted From: Maslow, A. (1943). A theory of human motivation. Psychological Review, 50, 370-396

Deliver Individual

Resources for

Improved Results

Advanced Needs

Digital Content and Digital Content and Best Practices Best Practices

Individualized Individualized Lesson Plans based Lesson Plans based on Assessments on Assessments and Standardsand Standards

Drive Continuous Drive Continuous ImprovementImprovement

Needs for Needs for TomorrowTomorrow

Address NCLB Reporting Requirements

Basic Needs

Meet NCLB Meet NCLB Reporting Reporting RequirementsRequirements

Measure ProgressMeasure Progress Share ResultsShare Results

Most Most

Districts Districts Today Today

Identify Improvement Areas with Assessment & Data-Driven Analysis

Intermediate Needs

Regular Diagnostic Regular Diagnostic AssessmentsAssessments

Analyze to Analyze to Determine Areas of Determine Areas of Educational Educational Weakness and Weakness and StrengthStrength

More More Progressive Progressive

DistrictsDistricts

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Class Server Enables K-12 Class Server Enables K-12 Districts To….Districts To….Deliver diagnostic assessments to your students, and view

achievement reports, before the high-stakes tests

Deploy best practices, assessments, and core curriculum materials digitally to all teachers & students in the district

Have a closed-loop process that enables them to track and remediate students against local curriculum standards

Measure the impact different approaches and curriculums have on various student groups, and individuals

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Microsoft Class Server / Microsoft Class Server / AAA Closed-Loop ProcessAAA Closed-Loop Process

Analysis and Analysis and Reporting Reporting

Instructional Instructional ImprovementImprovement

Data Data CollectionCollection

Closed-Loop Closed-Loop Process Process

Improving Improving Student Student

AchievementAchievement

DiagnosticDiagnostic

AssessmentAssessment

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District and Community AccessDistrict and Community Access

Complete AAA Solution Complete AAA Solution ElementsElements

OtherApplications

Special EducationSpecial EducationSystemSystem

StudentStudent

ManagementManagement

SystemSystemMicrosoft Microsoft

Class ServerClass Server

State State ReportsReports

SIF Data SIF Data ModelModel

Data Data WarehouseWarehouse

AnalysisAnalysisServicesServicesEDminEDmin

SchoolNetSchoolNetChanceryChanceryTetradataTetradata

SIF SIF

SIF SIF

ApplicationApplicationIntegrationIntegrationApplicationApplicationIntegrationIntegration

Web PortalWeb Portal

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Microsoft Class Server Microsoft Class Server 3.03.0

• Microsoft® Class Server is a Web-enabled learning Microsoft® Class Server is a Web-enabled learning management platform that enables K-12 school management platform that enables K-12 school districts and teachers to address the accountability districts and teachers to address the accountability and assessment requirements of and assessment requirements of No Child Left No Child Left BehindBehind (NCLB). (NCLB).

• Class Server enables K-12 districts to collect real-Class Server enables K-12 districts to collect real-time student achievement information by helping time student achievement information by helping teachers create, deliver, and grade standards-teachers create, deliver, and grade standards-aligned assessments and lessons over the Web.aligned assessments and lessons over the Web.

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Learning Management Learning Management

Platform for K12 EducationPlatform for K12 Education

Microsoft Class Server Microsoft Class Server 3.03.0

SuperintendentSuperintendentAddress NCLB with a Web-based Address NCLB with a Web-based platform that delivers diagnostic platform that delivers diagnostic assessments and valuable student assessments and valuable student performance dataperformance data

CTO: CTO: Easily deploy, integrate and use our LMS Easily deploy, integrate and use our LMS to distribute standards-based curriculum, to distribute standards-based curriculum, assessments, and content offerings assessments, and content offerings

TeachersTeachers

Create and deliver assessments and Create and deliver assessments and digital curriculum aligned to district digital curriculum aligned to district standards, and track student progress.standards, and track student progress.

StudentsStudents

Complete lessons and assessments, and Complete lessons and assessments, and view results, using a standard Internet view results, using a standard Internet Web browser.Web browser.

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Assessment.Assessment. Deliver standards-aligned Deliver standards-aligned assessments to students over the Web -- on a assessments to students over the Web -- on a regular basis.regular basis.

Standards-based.Standards-based. SIF Agent allows integration with other SIF compliant SIF Agent allows integration with other SIF compliant

vendorsvendors IMS & SCORM compliance enables content from many IMS & SCORM compliance enables content from many

providersproviders New “Curriculum Standards” tool allows you to upload New “Curriculum Standards” tool allows you to upload

your your statestate curriculum standards, and customize for curriculum standards, and customize for your districtyour district

Easy Deployment.Easy Deployment. Familiar and highly Familiar and highly productive Microsoft-based tools and interfaces productive Microsoft-based tools and interfaces (for IT and Teacher)(for IT and Teacher)

Interoperable.Interoperable. .NET Framework, XML web .NET Framework, XML web services APIs, enable secure, familiar integration services APIs, enable secure, familiar integration frameworkframework

Case Studies.Case Studies. Deployment examples of Deployment examples of numerous data collection, reporting, and numerous data collection, reporting, and analysis systems from other providers who are analysis systems from other providers who are also using .NETalso using .NET

Teacher Tested.Teacher Tested. More than 200 teacher More than 200 teacher interviews have been conducted to interviews have been conducted to verify/validate Class Server interfaceverify/validate Class Server interface

Microsoft Class Server Microsoft Class Server AdvantagesAdvantages

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300 Districts, 7 Nations.300 Districts, 7 Nations. As of 6/1/2003, Class Server had been As of 6/1/2003, Class Server had been adopted or deployed by 300 school districts adopted or deployed by 300 school districts from 7 nations.from 7 nations.

Three-year track record.Three-year track record. Since introduction, Class Server customers Since introduction, Class Server customers have increased their use and size of their have increased their use and size of their deployments.deployments.

Industry-leading partners.Industry-leading partners. Class Server has been adopted as the Class Server has been adopted as the preferred learning management platform by preferred learning management platform by Chancery, EDmin.com, Scantron, SchoolNet, Chancery, EDmin.com, Scantron, SchoolNet, and Tetradata.and Tetradata.

Digital content.Digital content. More than 10 content providers have created More than 10 content providers have created offerings for Class Server (including offerings for Class Server (including Thompson, XSIQ, and Broad Education).Thompson, XSIQ, and Broad Education).

Worldwide Adoption and Worldwide Adoption and DeploymentDeployment

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Comm. & Comm. & CollaboratiCollaborati

on on

Student Student Info Info

SystemsSystems

AssessmenAssessment t

Reporting Reporting & Analysis& Analysis

InstructiInstruction on

Collection Collection & Storage & Storage

Microsoft Accountability and Assessment SolutionsMicrosoft Accountability and Assessment Solutions

Microsoft Class Server Microsoft Class Server Accountability Solution Accountability Solution

PartnersPartners

Implementation and Support

Deloitte and ToucheBearing Point

Accenture

Dell

Regional PartnersHP

In education collection and assessment for

for 30 years.

First to introduce .NET to

K-12 with Chancery.

Finalist in 2002 Software Codie

Awards.

Finalist for the 2002 American Electronics Association's awards.

Empowers educators to make decisions on

curricula & programs.

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Case Study Case Study (Microsoft/EDmin.com)(Microsoft/EDmin.com)Montgomery County Public Montgomery County Public SchoolsSchoolsProfile Profile 130,000 student, 20,000 employee district in Rockville, MD130,000 student, 20,000 employee district in Rockville, MD 18th largest and the 12th fastest growing in the United States18th largest and the 12th fastest growing in the United StatesSituation Situation Difficulty managing, tracking and utilizing student performance Difficulty managing, tracking and utilizing student performance

datadataSolution OfferingsSolution Offerings Microsoft Class Server, SQL Server and Windows 2000Microsoft Class Server, SQL Server and Windows 2000 EDmin.com’s Virtual EDucation System EDmin.com’s Virtual EDucation System Technologies UsedTechnologies Used Microsoft .NET Framework, Web Services & Crystal Reports 8.5Microsoft .NET Framework, Web Services & Crystal Reports 8.5Benefits Benefits Meeting NCLB Requirements: Meeting NCLB Requirements:

Ability to generate reports on day-to-day student classroom Ability to generate reports on day-to-day student classroom performance, external tests and assessmentsperformance, external tests and assessments

Implementing Improvements: Implementing Improvements: Closed-loop process mapping curriculum to results and tracking Closed-loop process mapping curriculum to results and tracking

progress at any point in timeprogress at any point in time

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Assessment: ScantronAssessment: Scantron Supplemental Curriculum:Supplemental Curriculum:

50 titles, 10 providers50 titles, 10 providers Thompson, XSIQ (public)Thompson, XSIQ (public) Plus all IMS contentPlus all IMS content

Microsoft Class Server Microsoft Class Server Digital Content ProvidersDigital Content Providers

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Learning Management Learning Management SystemSystem

MarketplaceMarketplace EduventuresEduventures$150 M in U.S. K-12 spend (2004)$150 M in U.S. K-12 spend (2004)

Microsoft Survey Microsoft Survey 300 current customers300 current customers1,000+ districts will purchase 2003-41,000+ districts will purchase 2003-42,200+ more in 2004-52,200+ more in 2004-5

CompetitorsCompetitors

BlackboardBlackboard

NCS PearsonNCS Pearson

PLATO NetschoolsPLATO Netschools

Assessment Solutions $30,000,000* (includes high stakes online testing)

Implementation/Customization $25,000,000

Hardware $25,000,000

Accountability Software $20,000,000

Professional Development $20,000,000* (only PD related to these solutions)

Learning Management Software $12,000,000

Hosting $10,000,000

Non-Assessment Content $8,000,000

Eduventures – FY04 ForecastEduventures – FY04 Forecast

NOTE: Does not include $500M+ in NOTE: Does not include $500M+ in FY04 “educational software” spendFY04 “educational software” spend

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Funding Class Server Solutions Funding Class Server Solutions underunder

HR1: HR1: “No Child Left Behind”“No Child Left Behind”• HR1 specifies two ways school districts can HR1 specifies two ways school districts can

apply for and receive Grant Funding for apply for and receive Grant Funding for Microsoft Class ServerMicrosoft Class Server

• Title ITitle I: Students must meet state achievement : Students must meet state achievement standards; Funds for states/districts to deploy standards; Funds for states/districts to deploy an an ““integrated technology solution” for integrated technology solution” for improving student achievementimproving student achievement against against standards standards

• Title II, Part D Title II, Part D (formerly Eisenhower): State (formerly Eisenhower): State and Local Educational Technology Grants; and Local Educational Technology Grants; Funds to support a Funds to support a ““comprehensive system of comprehensive system of technology enhanced curricula”technology enhanced curricula”,, including including administrative support, professional administrative support, professional development and the delivery of development and the delivery of content/assessments.content/assessments.

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Digital Content FutureDigital Content Future Key DriversKey Drivers::

Federal Legislation (NCLB) and State AdoptionsFederal Legislation (NCLB) and State Adoptions Deployment of “Personal Learning Devices”Deployment of “Personal Learning Devices” Widespread Adoption of LMS Platform by K12Widespread Adoption of LMS Platform by K12

TimingTiming:: 2003-4: LMS/AAA takes off (reaches 15% mkt)2003-4: LMS/AAA takes off (reaches 15% mkt)

Including Class Server, Blackboard, Pearson, Including Class Server, Blackboard, Pearson, PLATOPLATO

Curriculum Online (UK) and Learning Federation Curriculum Online (UK) and Learning Federation (Aus) drive international “digital content” sales(Aus) drive international “digital content” sales

2004-5: 1-3% mkt penetration of “digital 2004-5: 1-3% mkt penetration of “digital textbooks”textbooks” First State adoptions begin to require LMS/digitalFirst State adoptions begin to require LMS/digital Personal learning devices reaches 1-3% Personal learning devices reaches 1-3% (pilot (pilot

deployments)deployments) 2006-7: 5-10% mkt share for “digital 2006-7: 5-10% mkt share for “digital

textbooks”textbooks”

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Agree to convert/sell more than 5 content offerings –or- to become a CS Reseller

Share development timetables and plans

Engage in lead sharing and joint RFPs

License and resell Class Server as part of a complete Content and Learning Solution

Extensive joint sales and marketing activities

Create and market/sell IMS/Class Server content offerings that are compatible

Get programmatic joint marketing benefits by signing our standard contract

Class ServerClass Server

Class Class ServerServer

Digital Digital ContentContent

Class ServerClass Server

Digital ContentDigital Content Digital ContentDigital Content

Connect

MarketingInteroperability

Sales & ProductCoordination

Complete SolutionIntegration

Content Providers and Class Content Providers and Class ServerServerEngagement ScenariosEngagement Scenarios

EmbedExtend

© 2003 Microsoft Corporation. All rights reserved.© 2003 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.in this summary.

For more For more information…information…

Jason PalmerJason Palmerjasonpal@microsoft.comjasonpal@microsoft.com

425.707.2676425.707.2676