Microsoft BI Customer Campaign

Bill of Materials GuideFY11

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Purpose

The goal of this campaign is to enable Microsoft Partners to generate more revenue by selling BI solutions built on the Microsoft Application Platform.

The campaign provides content that can be used in Lead Generation activities, as well as Opportunity Optimization.

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Lead Generation ContentLaunch in a Box

Content enables partners to run a BI event targeted at prospect clients.

Partners may run the event as is or adapt the sessions to include own presentations & solutions.

Package includes agenda, presentations, and demos.

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Customer Briefings Microsoft Application Platform Overview: This presentation

provides an overview of the Microsoft Application Platform and outlines the value and benefits of the Microsoft Application Platform.

Microsoft BI presentation: This presentation outlines the Microsoft BI vision and strategy and provides a high level overview of the Microsoft BI solution.

BI Round Table Discussion Guide This guide can be used by partners to conduct a discussion

with a group of customers with similar needs and challenges.

BI Telesales Guide This guide can be used by Partners as a basis for a

Telesales campaign to generate leads for a BI solution.

Lead Generation ContentBy Marketing Engine

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Sales Enablement Content

Content is provided to partners to help optimize opportunities through the sales cycle.

Two capabilities covered under BI: Reporting & Analysis Data Warehousing

Content provided for each capability Presentation: Utilize to present solution benefits & features Demo: Utilize to showcase solution Datasheet: Utilize as a leave behind for customers White Paper: Utilize as a leave behind if customers want

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