THINK BIG

THINK DIFFERENT

Roy Pasternak Data Platform & BI Lead

Microsoft Israel

How do I optimize

my fleet based on

weather and traffic

patterns?

What’s the

social sentiment

for my brand or

products

How to identify

a cyber attack ?

MANAGE ANY DATA, ANY SIZE, ANYWHERE

010101010101010101 1010101010101010 01010101010101 101010101010

SQL

NoSQL

No cleansing!

No ETL!

Analyze data where it lands!

RDBMS

Data Arrives

Derive a schema

Cleanse the data

Transform the data

Load the data

SQL Queries

1

2

3 4 5

6

Data Arrives

Application Program

1 2

NOSQL System

SQL VS. NoSQL

7

NOSQL What’s in the name...

NOT Only SQL

It’s about recognizing that for some problems other storage solutions

are better suited!

MANAGE ANY DATA, ANY SIZE, ANYWHERE

010101010101010101 1010101010101010 01010101010101 101010101010

MICROSOFT ENTERPRISE DATA WAREHOUSING

Software Appliances

)MPP(

Parallel Data Warehouse

PDW

Reference Architectures

)SMP(

Fast Track for

MANAGE ANY DATA, ANY SIZE, ANYWHERE

010101010101010101 1010101010101010 01010101010101 101010101010

Integration with

Microsoft System

Center

Simplified

management Enterprise-class security

Integration with

Windows Server®

Active Directory

Easy setup on-

premises and in

the cloud

Hadoop-based

service on Windows

Azure

Smart packaging of

Hadoop on Windows

SIMPLICITY & MANAGEABILITY OF WINDOWS FOR HADOOP

EXTEND YOUR DATA WAREHOUSE WITH HADOOP

Integration with

enterprise BI

solutions

Microsoft SQL Server

connector for Apache

Hadoop with SQOOP

Integration with Microsoft

Data Warehousing

SQL Server Parallel

Data Warehouse

connector for Apache

Hadoop with SQOOP

Deeper insights from structured

and unstructured data

MANAGE ANY DATA, ANY SIZE, ANYWHERE

010101010101010101 1010101010101010 01010101010101 101010101010

STREAMING DATA WITH STREAMINSIGHT

Complex Event Processing

with SteamInsight (On-

premise)

On-premises analysis of

streaming data in real time

Event Processing in the

Cloud with Windows Azure

SQL StreamInsight

Cloud designed analysis of

streaming data

StreamInsight SQL StreamInsight

CONNECT TO THE WORLD VIA WINDOWS AZURE MARKETPLACE

Mashing up of internal

and public data sets

Integration with third-

party data and

services

Sharing of data and

insights through

Windows Azure

Marketplace

Integration with

Windows Azure

Marketplace through

ODATA

010101010101010101 1010101010101010 01010101010101 101010101010

INSIGHTS ON ANY DATA, ALL USERS, WHEREVER THEY ARE

LEARN MORE

Microsoft Big Data Solution:

www.microsoft.com/bigdata

Windows Azure:

www.windowsazure.com/en-

us/home/scenarios/big-data

TRY NOW Preview of the Hadoop-

based service for Windows

Azure:

www.hadooponazure.com

Thank

You!

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista, and other product names are or may be registered trademarks and/or trademarks

in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this

presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft

cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Royp@microsoft.com

8520957-052