MICROSITES

WHAT THEY ARE - HOW TO USE THEM FEATURES - TOOLS - GUIDELINES

A MICROSITE IS A WEBSITE THAT IS DESTINED TO DELIVER MORE FOCUSED, RELEVANT CONTENT ABOUT A SPECIFIC TOPIC OR TO

A TARGETED AUDIENCE.

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MICROSITES

WERE PRIMARILY SEEN AS A

MARKETING INSTRUMENT.

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WHY

SHOULD YOU CREATE A MICROSITE?

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ON WHAT YOU WANT TO ACCOMPLISH WITH THE WEBSITE.

IT DEPENDS …IT DEPENDS …

ON YOUR FLEXIBILITY.

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SAVES TIME

SAVES MONEY

LOWER WEBSITE COSTS

LEARNING

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WHAT YOU’LL NEED

TO BUILD A MICROSITE

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A CLEAR CONCEPT WITH GOALS

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A PLATFORM

A DESIGN IDEA

FEATURE CLARITY

INTEGRATIONS

GOOD TO KNOWS

FOR CREATING A MICROSITE

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DON’T MAKE THE MICROSITE TOO TEXT-HEAVY

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CONSIDER ITS OWN BRANDING

CREATE CREDIBILITY

MAKE IT USER-FRIENDLY

TEST EVERYTHING

MICROSITE

LANDING PAGE ONEPAGER

?

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WHILST ALL 3 TYPES CAN BE OPTIMIZED FOR SEO AND SHARING,

ONLY LANDING PAGES AND MICROSITES SERVE AS AN EXTENSION OF THE MAIN WEBSITE.

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TOOLS

FOR CREATING A MICROSITE

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FOR RESOURCES ON BUILDING MICROSITES, LANDING PAGES OR ONEPAGERS,

CHECK OUT MY BLOGPOST.

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WANT TO LEARN MORE?SUBSCRIBE TO THE FREE

WEBSITE HERO EMAIL COURSE

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