Microf identity guidelines
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IDENTITY GUIDELINES HASSLE-FREE FINANCING FOR ALL YOUR HEATING & COOLING NEEDS
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Transcript of Microf identity guidelines
IDENTITY GUIDELINES
HASSLE-FREE FINANCING FOR ALL YOUR HEATING& COOLING NEEDS
CONTENTSBrand Identity Our Logo 05Exclusion Zone 06Color 07
Approved Fonts 09
Stationary 11-12
Resources 13
Identity Guidelines | Page 03
Introduction
THE GUIDELINES
A strong, cohesive brand identity is crucial to our growth and success at Microf. These standards act as a reference guide for all printed and online materials created for marketing purposes, both internal and external. Whether it be letterhead, our website, or printed in an ad, consistency is vital. All publications, correspondence and advertising that include the Microf logo should be submitted to to the Microf Marketing Department for approval before printing or submitting.
We want to welcome new individuals and present our current staff with a clear platform for communications. The following pages will outline everything you need to build consistent, cohesive communications.
If you have any questions, please contact Jessica Bennett @ [email protected] or 229.854.0888.
BRAND IDENTITY
Identity Guidelines | Page 05
Our LogoThe color logo should be used whenever possible to maintain consistency across all media. The reverse logo can be used when going on a solid green background. However, do not put the Microf logo on top of any color except Microf green.
Black & White LogoThe black logo should only be used in black and white publications, such as a newspaper. When using the black and white reverse version, make sure the background is solid black.
Page 06 | Identity Guidelines
EXCLUSION ZONEIn order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text.
The minimum excluclusion zone is equal to the width of the M. Always allow at least this amount of clear space around the logo. This will help give the logo clarity and presence.
Identity Guidelines | Page 07
COLORThe color shown here is the colors used in the Microf logo. The logo color should never be altered other than the black and white logo option.
PMS 355 HEX# 009B3A C 95 M 0 Y 93 K 0 R 0 G 155 B 58
FONTS
Identity Guidelines | Page 09
APPROVED FONTSDue to the fact that the Microf logo is made up mostly of typography, the fonts used in communications are important. The following fonts should be used in all correspondence. The color of the font should also be limited to black, gray, white (when used in reverse). Green should only be used for text that is meant to stand apart from the rest of the document.
MYRIAD PRO REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
MYRIAD PRO BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
MYRIAD PRO ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
MYRIAD PRO LIGHT SEMIEXTENDEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
MYRIAD PRO SEMIBOLD SEMIEXTENDEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
MYRIAD PRO SEMIEXTENDED ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
STATIONARY
Identity Guidelines | Page 11
LETTERHEAD& ENVELOPE
Page 12 | Identity Guidelines
BUSINESS CARDBusiness cards will be edited by the printer as needed. To order business cards, please contact Jessica Bennett at [email protected].
RESOURCES
The Microf support team is here to help. We will supply logo files, stationary and advertising assistance.
Contact us anytime at [email protected] or 229.854.0888.
www.microf.com
