Microdata and JSON-LD to make Structured Data
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Transcript of Microdata and JSON-LD to make Structured Data
Microdata and JSON-LDfor making Structured Data
What is Structured Data?
For Custom Snippets and Structured Search
What is the advantage of making structured Data
- It’ s expected to increase the click rate.
- It help search engine to understand contents
How to make Structured Data
- Microdata- RDFa- Microformats- JSON-LD
Google recommends “JSON-LD” and “Microdata”
How to change it to Structured Databy using Microdata or JSON-LD.
Microdata
JSON-LD
How to write Microdata and JSON-LD
- microformats.org- data-vocabulary.org- schema.org
schema.org is the mainstream because it is settled by Google , Microsoft and Yahoo.
Markup Helper
https://www.google.com/webmasters/markup-helper/?hl=ja
Testing Tool
https://search.google.com/structured-data/testing-tool
Resources
Markup Helperhttps://www.google.com/webmasters/markup-helper/?hl=ja
Testing Toolhttps://search.google.com/structured-data/testing-tool
Schema.orghttp://www.schema.org