Microbrand Affiliate Marketing: Keys to Long-term Success
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Transcript of Microbrand Affiliate Marketing: Keys to Long-term Success
THE KEYS TO LONG TERM SUCCESS
BY NICK REESEnicholasreese.com
#ASEMB#ASE11
Microbrand Affiliate Marketing
As an aff iliates there are very few real competitive
advantages you can create.
The Problem All Affiliates Face
I know your keywords.:D
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The strategic advantage one business entity has over its
rival…
-Wikipedia
Competitive Advantage
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If so, you don’t have a long term business.
What other businesses are like this?
Does Talking About Your Business Hurt Your Business?
Tweetable: Does talking about your business hurt your business? If so, you don’t have a long term business. #ASEMB @nickreese
Creating a Competitive Advantage
The Affiliate Value Chain
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What is the easiest way to cut costs?
Cut out the middle men that are extracting value.
The Battle of the Middle Man
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Referrer CloakingCookie Stuff ingPromoting low value rebillsShady business in general
Examples of Extracting Value
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What can you do to make
Merchants & Customers
Love you?
Win-Win-Win
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A Short Story
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A Short Story
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Educating the CustomerBeing TransparentRelationshipsReputation
What Worked
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What can you do to make
Merchants & Customers
Love you?
Creating a Win-Win-Win
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Being Educated (most cases)
Honest reviews & unbiased opinions
Personalities
A Solution to Their Problem
What do Customers Love?
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Educated Customers (most cases)
3 r d Party Reviews
3 r d Party Interviews
Online Reputation Management (aff il iates are great for this)
What do Merchants Love?
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What is missing from the current market?
How can you as an aff iliate add a unique perspective?
It’s All About Positioning
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Build Amazing Content
Build a Reputation
Build Business Relationships
Build a Following
The Long Term GameplanBuilding a Microbrand
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Build content that is hard or impossible to replicate.
Interviews, How-Tos, Case Studies,
Comprehensive Guides
Build Amazing Content(aka – Do Something Awesome)
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Reputation is simply, repetition.
For me, it’s all about ethics.
Build a Reputation
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From 1x to 10x via one custom relationship.
Think outside the standard aff iliate model.
Build Business Relationships
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People Like Personalities
Disc losure : I ’m not a soc ia l med ia exper t .
Build A Following
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Here’s Why:
You can Ignore me on Facebook. f b . m e / n i c k . r e e s e
You can Ignore me on Twitter @ n i c k r e e s e
You can Ignore me on Google Plus g p l u s . t o / n i c k r e e s e
But you have to delete my email
I’m Still Banking on Email
Tweetable: Email is still king. You can ignore me on Social Media, but you still have to delete my email. #ASEMB #ASE11 @nickreese
Customer know they have a problem.
Customer will spend money, instead of time, to fi x the
problem.
Choosing the Ideal Market
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Solve a problem for the media companies’ viewers.
Be a v a i l ab l e f o r i n t e r v i e w.
Cr e a t e a k i l l e r r e so ur ce t he y can l i nk t o .
A sk t he m t o l i nk t o i t .
Leveraging Traditional Media
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Another Short Story(Build 100k+ Backlinks in 1 month)
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Learn more about me at:
nicholasreese.com
30% off Traff ic and Trust (today only)
nicholasreese.com/aff -sum/
Q & A