Project on =microwave ovens

Submitted bySatyendra Singh

Pawan kumar

Submitted to Pranay

Verma

Introduction about productProduct Category & retail strategyCategory definition Consumers valueManufacturerStrategic business unitBusiness needs

CONTENT

Microwave was established in 1940.In 1947 microwave ovens had started in the

restaurant.the ‘Radarange’, the first microwave oven in

the world.It was almost 6 feet (1.8 m) tall, weighed 750

pounds (340 kg) and cost about US$5000 each.

It consumed 3 kilowatts .

Introduction of microwave ovens

A microwave oven, or a microwave, is a kitchen appliance

Basic microwave ovens heat food quickly and efficiently

Reducing risksAdditional kinds of heat sources can be

added to microwave packagingMicrowaving food raises several safety issues

CONT………….

Compact capacity35 cm (14 inches) Medium capacity50 cm (20 inches) wide Large capacity above 50cm Microwave built traditional oven pricing of the microwave ovens Marketer give tips to the customers As= LG provide microwave ovens to the

customers as their needs

PRODUCT CATEGORY AND STRATEGY OF THE MARKETERS

A microwave oven converts only part of its electrical input into microwave energy

Insight parts of metal vibration

HOW THEY WORK

Product sold by retailer a broken down into discrete group.

Through Category I manage the product &customizing them to satisfying to the customers .

In big bazaar this product is available in electronics &electrics category.

In this category other kitchen appliance is also available.

Category defini…………….

Consumers need to follow the microwave oven’s manufacturer’s instruction manual to properly operate their oven

If the door does not close firmly or is bent, warped or otherwise damaged, do not operate the microwave oven

Do not operate a microwave oven with the door open

Do not stand directly against a microwave oven while it is in operation

Do not allow children to stand directly against a microwave oven for long periods of time while it is operation

HOW CAN CONSUMERS OPERATE IT

To certify that their microwave ovens comply with strict FDA(FOOD AND DROUG ADMINISTRATION)emission limits.

Rules of performance to assure radiation emissions do not pose a hazard to public health.

RESPONSIBILITIES OF THE MICROWAVE MANUFACTURER ARE

koryo microwave ovens innovative strategy .Pricing strategy of the ovens is favourable.Categorized product.Traditional product .Making good plan than competitor.

Strategic business units

Performance of ovens always good.According to location provide product.Skillful employee. Trained employee.Technology convenience.Availability of product.Right price.

Busines needs of the koryo&big bazaar

Time efficiency Reheat stored food &easy and quick food preparing Energy saving Big bazaar is always provide ovens to the customers at the

right price value Koryo provide product to the customers as their current

demands.

mostly effect of microwave oven on people1. teacher2. tinned3. widowers4. young person

BENEFITS FOR CONSUMERS

Thank you