MICRO edukacijaSouth-East Europe

Željko Marić, member of the board

May 2008, Budva

• Croatia background • MICRO grupa• MICRO edukacija• Our experience • Our vision of the future

Presentation Structure

Croatia background

• 4.437.460 Population (2001)• 9 661,4 $ Gross domestic

product per capita (2007)• Orientation on knowledge based

society in order to improve current level of education and to create framework for global competiveness

• 3.271 Number of legal entities registered for education

• Legal and strategic framework for lifelong learning programmes are adopted

• Government supports SME sector development and directs business activities of SME’s towards education and HR development

MICRO grupa introduction

• MICRO grupa is the largest regional consulting company whose progress is based on creating successful, vocational and practical solutions in a positive environment

• MICRO grupa is a system consortium of companies specialized in providing information, education and business solutions consulting.

• MICRO grupa currently employs over 60 consultants specialized in marketing, management, finance, regional development and EU funds.

Countries in the region in which MICRO grupa is active

Member Companies

MICRO projekt d.o.o. Poslovne Dimenzije d.o.o. IMPLEMENTING

MICRO bilanca d.o.o.MICRO projekt d.o.o.CONSULTING

MICRO edukacija d.o.o. EDUCATING

MICRO info d.o.o.INFORMING

Member companiesPyramid of services

MICRO edukacija

• MICRO edukacija is Member Company of MICRO grupa• Company involved in preparing, organization and transfer of

practical skills and knowledge in area of: – Marketing– Management – Finances– Regional development– EU issues

• Intended for local self government units, small and medium enterprises and every physical person who recognized importance of investing in knowledge.

• Goal is to offer information our clients cannot find in a book. Methods are effective and the success is confirmed with experience and knowledge.

MICRO edukacija

• Mission of MICRO edukacija is continuous transfer of practical knowledge to all carriers of economic development.

• In its activities and service delivery, MICRO edukacija always respects important principles:– Actuality and contemporaneous of transferred knowledge – Lecturers’ competence in theory and practice– Transfer of knowledge which had the best practical results– Accessibility of educational programs for everyone interested– Adaptation of education matter to the needs of particular group of

attendant– Program and tools development in accordance with recognized

needs and accumulated consulting experience in MICRO grupa

Historical data

• 2003 MICRO edukacija as a part of MICRO projekt d.o.o.• Ltd. since 2004• Branch offices in:

– Croatia (Split, Šibenik, Zagreb, Pula)– Bosnia and Herzegovina (Sarajevo)– Serbia (Novi Sad)

• Since 2004 MICRO edukacija organized and conducted more than 1000 educational programs in different area of expertise

• Programs have attended more than 3.000 employees and managers from different companies

• We made contacts and deliver different services for more than 400 companies in three countries

• Established strong relationships with different institutions

Our activites and services

• Open seminars• In house seminars• Workshops • Knowledge-cut to fit

– Alpha– Beta– Gama– Delta– Omega

• Training centers• Knowledge Dimensions • Internal academy • e-HRM business solution

Raising awareness

• One of functions of MICRO edukacija from the global economic view is to build awareness of entrepreneurs and local self government units that are key factors in creating the efficiency and development of the economy in South East Europe.

• This is achieved by:

– Using different approaches and tools in local environment

– Enroll in different memberships

– Create positive relations with associations and national authorities

– Creating cooperation and partnership with local and international organizations

Cooperation

• During its existence, MICRO edukacija has established a close cooperation with numerous institutions, ministries, chambers and similar institutions that have a large influence on the economy of one country.

• Today, MICRO edukacija is recognized as the equal partner in organizing, creating and performing educational programs whose main goal was raising the competitiveness for EU candidate country.

Cooperation is established with:

• USAID-United States Agency for International Development

• Cooperation with USIAD (DAI- Development alternatives)

• IFC-International Finance Corporation

• EBRD-European Bank for reconstruction and development

• Croatian Agency for small business • Ministry of Economy, Labor and

Entrepreneurship• National Association of Small and

Family Hotels• Chamber of Economy of Federation

of Bosnia and Herzegovina• Chamber of Economy of Sarajevo

Canton

Our experience

Visionary Stage

Companies learn about the importance of education

Educational process in companies is not systematic

Companies do not conduct needs' appraisals and educational programs are not tailored to meet those needs

Employee education is based merely on formal eduaction and periodical trainings through open seminars

International institutions and the State encourage change with the goal of capacity building and awareness raising on continuous learning process

Advanced StageFoundation Stage

Our expirience:

USAID; EBRD; MINISTRY OF ECONOMY, LABOR AND ENTREPRENEURSHIP

Companies realize the need for tailored training programmes for their specific industry sector

Companies turn towards additional educational programmes i.e. Specific industry seminars and in-house seminars

Companies that understand the importance of new technologies embrace the e-learning concept

At national level, education is stimulated in order to increase competitiveness

Adittional eduaction is accepted as a common business process

Our expirience:

CHAMBER OF ECONOMY; CHAMBER OF ECONOMY B&H;

CENTER FOR COMPETITIVENESS

Education becomes a necessity in business operations

Companies aim to fully adjust educational programmes to their needs – Internal academies

E-learning becomes part of the learning process

Education becomes a work method – conducted continuously within the company

Participation in open seminars is planned, organized, tailored to fit the company's needs and is conducted as required

Our expirience:

TRAINING CENTER; e-HRM; KNOWLEDGE DIMENSIONS;

NTERNAL ACADEMY

Our vision of the future

Companies looking at the future should base their employees' developement on lifelong learning programme in order to continuously improve internal level of knowledge and in order to acheive long term company competitiveness.

The future of educational programmes is based on the advantages of modern technologies and complete customization of educational programmes to the needs of specific companies and employee preferences. Harmonization of the aforementioned needs is acheived through implementation of internal academies in companies.

Contact

Thank you for your attention!

zeljko.maric@microgrupa.com www.microgrupa.com