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Micro and Macro analysis

of Yamaha

By

Jayakumar.k

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Vision of Yamaha

We will establish YAMAHA

as the "exclusive &

trusted brand" of

customers by "creatingKando" (touching their

hearts) - the first time

and every time with

world class products &services delivered by

people having "passion

for customers".

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Mission statements

We are committed to:

Be the Exclusive & Trusted Brand renowned formarketing and manufacturing of YAMAHA

products, focusing on serving our customerwhere we can build long term relationships byraising their lifestyle through performanceexcellence, proactive design & innovative

technology. Our innovative solutions will alwaysexceed the changing needs of our customers andprovide value added vehicles.

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Micro Analysis

Yamaha Corporation cameinto being on October 1,1987

after its predecessor NipponGakki Company Limitedchanged its official name.

That change marked theanniversary of the day thatTorakusu Yamaha (April 201851 August 8 1916)

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Founders Profile

Torakusu Yamaha

Born: 20-Apr-1851

Birthplace: Nagasaki, Japan

Died: 8-Aug-1916 Location of death: Hamamatsu, Japan

Cause of death: unspecified

Race or Ethnicity: Asian

Occupation: Business

Nationality: Japan

Executive summary: Founder of Yamaha Corporation

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About Yamaha

Yamaha's history goes back over ahundred years to 1887 whenTorakusu Yamaha founded the

company, which began producingreed organs. The YamahaCorporation in Japan. has grown tobecome the world's largestmanufacturer of a full line

Musical instruments Audio/visual products

Semiconductors

Computer related products

Sporting goods

Home appliances and furniture Specialty metals, machine tools,

industrial robots.

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The Yamaha Corporation

The Yamaha Motor Corporation,

Ltd., begun on July 1, 1955

Yamaha Motor Corporationowns its wholly-owned

subsidiary in the U.S. called

Yamaha Motor Corporation

It produces

That is handling not onlymotorcycles, but also snow

mobiles, golf carts, outboard

engines, and water vehicles,

under the brand name of

Yamaha as well

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Board ofDirectors & Officers

. Terry Lewis

Chairman of the Board -

Yamaha Music & Wellness

Institute

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YAMAHA

Takuya Tak Nakata

President OF YAMAHA

COPORATION.

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Rick Young

Director - Yamaha Music &

Wellness InstituteSenior Vice President -

Yamaha Music & Wellness

Institute

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Barry Bittman, MD

CEO, President and Director

Yamaha Music & WellnessInstitute

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Brian Jemelian

Director - Yamaha Music &

Wellness InstituteSecretary & Treasurer -

Yamaha Music & Wellness

Institute

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Yamaha Producing

DVD Players

Digitalpianos

Stream Boat

Golfcarthotrod

Guitars.

Outboards

Utv BatteriesWalkman

Yamaha drums

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Macro Analysis

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