MICHIGAN MUNICIPAL LEAGUE PlacePlan -...

Heritage PlazaCadillac, Michigan

School of Planning, Design and Construction

MICHIGAN MUNICIPAL LEAGUE

PlacePlan

Better Communities. Better Michigan.

MICHIGAN MUNICIPAL LEAGUE

PlacePlanHeritage PlazaCadillac, Michigan

July 15, 2014

PlacePlan: Cadillac, Michigan

Contents

Acknowledgments MIplace Initiative PlacePlans Technical Assistance Team Members Local Partners

1 Preface Cadillac’s Heritage Plaza

3 Introduction Project Overview Overview of Existing Site

5 Methodology Overview National Charrette Institute’s Charrette System MML Stakeholder Interview Process

6 Community Input Phase One: Community Kick-Off Workshop Phase Two: Design Charrette

9 Heritage Plaza Design Considerations Design Parameters Key Design Principles and Elements

11 Place Assets Recommendations for Action Physical Design and Walkability Environmental Sustainability Cultural Economic Development Entrepreneurship Multiculturalism Transportation Options Messaging and Technology Education

29 Appendix

PlacePlan: Cadillac, Michigan

School of Planning, Design and Construction

Acknowledgments

Local Partners

The PlacePlan Technical Assistance Team would like to acknowledge the Cadillac City staff, elected, and appointed officials for their constant support and assistance. The local partners ensured that the team had data, documents, and the community input necessary for completing the analysis and resulting asset, planning, and design recommendations for the Cadillac Heritage Plaza site. Special thanks to Jerry Adams, Community Development Director, and Mike Coy, Community Development Analyst, for their contributions.

The PlacePlan Technical Assistance Team would like to express their sincere gratitude to the dozens of residents, business owners, land owners, and other stakeholders that attended the Community Visioning Meeting and Multiple-Day Design Charrette and provided feedback during this process. Additionally, the team would like to thank the Elk’s Lodge for their hospitality and support for the design charrette portion of this process, and the downtown Goodrich theater for hosting the final presentation. These gathering spaces were a key component in creating an inviting and comfortable public access point to share thoughts and ideas for this project. Placemaking begins with a community-supported vision for what makes a place a true destination in the community; without you, this process would not be possible.

PlacePlan Technical Assistance Team Members

MIplace Initiative

The MIplace Partnership is a statewide initiative with the purpose of keeping Michigan at the forefront of a national movement known as placemaking. It is based on the concept that people choose to live in places that offer the amenities, resources, social and professional networks, and opportunities to support thriving lifestyles. The partnership helps communities create and bolster those places. It is led at the state agency level by the Michigan State Housing Development Authority (MSHDA) and coordinated through a public-private leadership collaborative known as the Sense of Place Council. Michigan State University and the Michigan Municipal League, the partners on this project, are collaborators with the Sense of Place Council. Learn more at: http://www.miplace.org/

Michigan Muncipical LeagueLuke ForrestHeather Van PouckerAdam CookRichard Murphy

Michigan State University School of Planning, Design, and ConstructionFaculty Co-PI’s Warren RauheWayne Beyea

Research Assistants Jack McDonoughJoe JohnsonNick TafelskyMorgan Temple

MSU Extension Educators Kurt Schindler

michigan municipal league

PlacePlan: Cadillac, Michigan | 1

The following proposed design, land use regulatory tools, and asset optimization recommendations for the Cadillac Place-Plan project fall under the planning ap-proach called placemaking. The placemak-ing approach helps communities identify and build upon their unique strengths and personalities to grow and thrive: it leverages the public spaces within the community, and the activities of people in those spaces, to build virtuous cycles of use. Whether applied to a single lot, a street, or an entire downtown or neighborhood, placemaking helps communities raise up their distinct character both to best serve their residents and to attract new residents and businesses.

Much of the community planning practice of the 20th century focused on separating potentially “incompatible” land uses, providing for the rapid growth in detached sin-gle-family housing stock, treating commercial real estate as a commodity to serve the global invest-ment market’s demand for standardization, and

facilitating increased mobility through the personal car (to travel between these newly separated destinations). The broad applica-tion of these trends ignored the human-scale interactions of traditional downtowns and neighborhoods, weakening many of our communities.

Communities must differentiate themselves to attract residents and businesses as the economy continues to globalize. Placemak-ing’s approach of engaging around existing assets supports this goal while honoring local culture and community.

PrefaceCadillac Heritage Plaza

Downtown Cadillac Photo Source: http://sunshinenomads.blogspot.com/


Overview of Existing SiteThe proposed project site is centrally located in downtown Cadillac, bound by store fronts on Mitchell Street (US-131BR), Cass Street, the Lake Cadillac shoreline, and Harris Street. Mitchell Street is a state trunkline and designated US-131 business route. Mitchell is the primary route into and through downtown Cadillac. Cass and Harris are local streets.

The project area is presently experiencing a series of exciting placemaking projects in different stages of planning and execution. These include a new apartment complex by Baker College of Cadillac providing market rate housing for thirty-two students enrolled in the college’s advanced technical and medical programs, major redevelopment of a former coffee café/house into a combination restaurant and brew pub, extension of the White Pine Non-Motorized Bike Trail into the core downtown, the upgrading of the Rotary Per-forming Arts Pavilion and pavilion site located along the Lake Cadillac Shoreline, and the redevelopment of a central public parking lot linking Mitchell Street businesses with the City Park and shoreline.

Community agencies and organizations and the private sec-tor recognize that the strategic planning and harmonization of downtown redevelopment activities are critical to the goal of successful placemaking for downtown Cadillac.

In response to the MIplace Partnership

request for applications, the City of Cadil-

lac submitted a request for assistance

with a focus on the Heritage Plaza area, a

lakeside block of Downtown Cadillac that

offers historical charm and sophistication

that represents the City as a whole. A

physical design plan is needed to help

future development of this area; provide a

framework within which public and pri-

vate initiatives may be accomplished in a

coordinated fashion; capitalize on, while

protecting, the area’s environmental and

aesthetic qualities; foster downtown

placemaking; elevate the area’s business

synergy; and, serve as a blueprint for

guiding the planning and development of

locations immediately adjacent to the

project area. Addressing this space will

coincide with current projects that in-

clude the new Baker College student

housing, new businesses, and connections

to the White Pine Non-Motorized Bike

Trail. This placemaking based project area

includes 20 businesses, upper story apart-

ments, the Cadillac City Park, Rotary

Performing Arts Pavilion, Lakefront Park,

Keith Mckellop Pedestrian Pathway, and

the eastern shoreline of Lake Cadillac.

IntroductionProject Overview

The existing pavilion is used for community events. Photo Source: http://www.downtowncadillac.com/

4 | PlacePlan: Cadillac, Michigan


In order to provide carefully considered

asset, planning, and design recommenda-

tions for implementation of a plaza devel-

opment project in Cadillac, the following

process was carried out for gathering the

necessary information and input:

• Reviewed local/regional land use plans and relevant data

• Inventoried assets that fulfill MML’s 21st

Century Community criteria

• Conducted interviews with stakeholders

• Held three community meetings:

• Phase One: Community Visioning

• Phase Two: Design Charrette

• Phase Three: Final Report Presentation

National Charrette Institute’s Charrette SystemThese phases were carried out in line with the National Charrette Institute’s (NCI) Charrette System. With objectives that include creating a safe environment in which all members can participate in planning their community, planning for scenarios at the neighborhood scale, bringing an on-the-ground reality to community planning by creating demonstration projects that often turn into real catalytic development, and anchoring public involvement with realistic constraints, the Cadillac community was engaged in NCI’s three planning phases, including a stakeholder interview process.

MML Stakeholder Interview ProcessA critical element of the charrette process is engagement, including the preparatory work of interviewing stakeholders in advance of the design charrette meetings. The purpose is to identify key stakeholders and allow ample opportunity for input in a non-public setting for groups with a considerable vested interest in the project. Initial stakeholder analysis was prepared by MML staff, who identified priority individu-als and groups and provided that information to the City for review and input. Representatives from MML and MSU then held interviews aimed at promoting a shared understanding of the project, identifying priorities, concerns, and potential barriers to success.

MethodologyOverview

Autumn in Cadillac Photo Source: https://www.facebook.com/cityofcadillac/photos


Phase One: Community Kick-Off WorkshopAt the onset of the Cadillac Heritage Plaza Project, the City of Cadillac hosted a kick-off community visioning meeting. The visioning session was held on December 5th, 2013. During the meeting, attendees were challenged to think about, discuss with others, and document their thoughts. This included what about Cadillac makes them proud, what they are sorry about, and what they would like to see in Cadillac (especially within the development site) in the future. To encourage creative visions over the long-term, questions were posed such as “you’re in a hot air balloon over the site 15 years from now – what would you like to look down on?” and provided white sheets of drawing paper and markers to encourage not only written comments, but an opportunity to share visuals. Figure 1 summarizes the findings from the Community Visioning Meeting.

Phase Two: Design CharretteOn March 4th and 5th, 2014, a multiple-day design charrette was held to gauge stakeholder feelings towards the plaza. Prior to the meetings, an array of design images were produced to visualize the many directions in which the plaza could go. After all of the images and concepts were introduced, participants broke off into small groups and sat down at tables where facilitators led discussions about the project. After a series of questions were asked and a mul-titude of ideas were exchanged at each table, participants were then asked to write on notecards what they liked and didn’t like about the design images. Participants also shared additional comments on post-it notes and placed them on pictures of the design concepts for the Plaza. This two-day process revealed the similar and varying sentiments towards the Plaza and thereby enabled the planning team to establish priorities for the final report.

Proud

Sorry

Vision

Physical Environment:Small town charm, parking availability, accessibility, green space, attractions, outdoor activities

Public Services:Regional headquarters of DNR, DEQ, state police, good school system, festivals, and volunteerism

Traffic & Parking:Parking issues, no snow mobile access, street infrastructure in poor condition, railroad tracks a barrier

Physical Environment:Lack of housing, poor business diversity, historic architecture covered, street utilities an eyesore

New Development:Diverse multi-level housing, more restaurants, outdoor markets

Site Amenities and Activity:Greenery, more people, public art, more docks, ice skating, year-round activities

Figure 1: Visioning Session Summary

Community Input


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Heritage Plaza Design Considerations

Key Design Principles and ElementsMany of the key design principles that drove much of the specific design elements came from the feedback received throughout the first two phases of the community engage-ment process. Attendees frequently commented on the need for better connection between Lake Cadillac and Mitchell Street, two of the prominent physical figures of the downtown. In an effort to accomplish this, the parking between the park and the backs of Mitchell street busi-nesses was moved to sides of the site, adjacent to Cass and Harris Streets. Additionally, a remake of the alley creates a pedestrian-oriented area with added business frontage allowing for a four seasons outdoor café and gar-den space. It also accommodates business deliveries and allows for emergency access for fire, police and EMS. An arcade connection through the buildings fronting Mitchell Street connects to the Plaza with a grand staircase to the plaza level.

This connection allowed for another key principle for Heritage Plaza: the central core, which is based on a multi-use, multi-seasonal, flexible space for community events, festivals, and public gathering. This includes art fairs, summerfest/winterfest type events, a splash pad in the summer, ice skating in the winter (including a fireplace), musical events, and much more. Surrounding the central core is a plethora of seating and gathering areas for small groups and individuals accompanied by a small children’s playscape, public art, and shaded green space.

Sustainability and environmentally sensible design was an important key principle expressed by everyone involved in the design process. Much of the existing mature trees and the Memorial Fountain remain preserved, while additional plantings that are introduced to the site are beautiful na-tive, low maintenance species. The close proximity of Lake Cadillac is important to the undeniable sense of place of Downtown Cadillac. An additional dock allows for a better connection for boaters to downtown. A wooden boardwalk behind the pavilion connects both docks to the fishing pier behind the pavilion, which will allow for anglers and boats to have their own space to enjoy their favorite summer time hobbies.

As a solution to an often debated topic, vehicular access to Lake Street remains, but also incorporates a Complete Streets approach for pedestrians and bicyclists, with the addition of controlled barrier features (called bollards) at each end allowing for the street to be shut off for pedestri-an use only. Prominently marked crosswalks across Lake St. ensure a strong physical connection from the plaza to Lake Cadillac and the pavilion. To ensure the safety of all visitors, indirect lighting along pathways and major gather-ing spaces encourages visitors to confidently use the plaza during evening hours without suppressing the mood of the night sky. The overall design concept on the facing page illustrates the major planning and design considerations for Heritage Plaza.

Design ParametersIn an effort to plan and redesign City Park of Downtown Cadillac, collaboration with the community, key stakeholders, and city officials lead to a few design parameters that define what the space will look like in the future. Important characteristics of Cadillac such as history, tradition, and culture helped drive much of the “Heritage” concept. Additionally, tangible elements like Lake Cadillac, the downtown business frontage, building types, parking space, vehicular and pedestrian movement, and accessibility, along with beautification and sustainability concerns helped shape the site. Finally, programming elements and usability requirements such as event types, crowd size, flexible spacing, seasonal usage, and other reasons that people would visit the Plaza began to drive the overall sense of place that Downtown Cadillac was striving to achieve.


Place AssetsRecommendations for Action

The Placemaking approach helps commu-nities identify and build upon their unique strengths and personalities to grow and thrive: it leverages the public spaces within the community, and the activities of people in those spaces, to build virtuous cycles of activity. Whether applied to a single lot or alley, a street, or an entire downtown or neighborhood, placemaking helps communi-ties raise up their distinct character both to best serve their residents and to attract new residents and businesses.

Communities must differentiate themselves

to attract residents and businesses as the

economy continues to globalize. The place-

making approach of engaging around existing

assets supports this goal while honoring local

culture and community. While each community will have a different mixture of assets and

opportunities, several common elements support placemaking in a broad variety of places.

These common elements provide a sound foundation that communities can build on with

their individual assets through the placemaking process. The following pages illustrate the

recommendations and implementation strategies for each asset category.

• Physical Design and Walkability• Environmental Sustainability• Cultural Economic Development• Entrepreneurship

• Multiculturalism• Transportation Options• Messaging and Technology• Education

Downtown Cadillac Photo Source: https://www.facebook.com/cityofcadillac/photos

PlacePlan: Cadillac Michigan | 13

Physical Design and WalkabilityThe physical design and walkability of a community helps create interest, connectivity and overall sense of place. Walkability and connectivity can afford people safe and convenient access to the places they live, work, shop, and play. The challenge is that oftentimes our streets are designed to prioritize cars, aiming to move them through a community as quickly as possible without appropriate consideration for pedestrians, bicyclists and other users. Market analysis continues to show that preferences are changing, and more people want to live in neighborhoods with walkable downtowns with a variety of transportation options that provide access to cultural, social, and entertainment opportunities. Walkability not only helps to create a strong sense of place, it promotes a strong local economy and healthy lifestyle.

Asset AnalysisThe downtown Cadillac area is highly walkable, due to its traditional street grid and mix of destinations—WalkScore proclaims it a “Walker’s Paradise” with a score of 95 out of 100. There are some limitations, though; WalkScore focuses on routes to destinations without addressing the quality of those routes, so improvements to the pedestrian experience could make the project area still more attractive for walking. For example, many of the side streets branch-ing off of Mitchell, including those leading to the waterfront park area, do not offer much of interest to pedestrians: they are flanked by blank walls or smaller “side” windows, rather than building entrances or display windows that would naturally draw pedestrian interest.

Similarly, off-street parking lots can discourage pedestrians, both by offering little of interest as well as exposing pedestrians to wind, cars entering and exiting, and other negative conditions. The City’s website boasts of over 1,500 parking spaces in downtown (including both on- and off-street)1. Parking is clearly important to seasonal tourist traffic arriving in town, so reducing the number of spaces may not be an option, but the City should take care to manage

parking to minimize the amount of excess space, as well as make sure the sidewalk frontage of off-street lots is attractively designed.

Finally, Mitchell Street is currently 5 lanes wide in down-town, plus parking lanes: multi-lane streets can inhibit pedestrian crossing even at signals by offering higher speeds and wider expanses of exposure to traffic. MDOT’s 2012 traffic counts show fewer than 15,000 vehicles travel this stretch daily2, which may provide opportunities to redesign the street to emphasize downtown access by vehicles and pedestrians over through travel.

A pedestrian-oriented alley behind the Mitchell St. businesses directly connects users

from Mitchell St. to the Plaza, Lake Cadillac waterfront, and adjacent downtown blocks.

1 “Parking in Cadillac’s Business Improvement District,” City of Cadillac, accessed April 25, 2014, http://www.cadillac-mi.net/DocumentCenter/View/792

2 “2012 Average Daily Traffic (ADT) Maps,” Michigan Department of Transportation, accessed April 28, 2014, https://www.michigan.gov/mdot/0,1607,7-151-9622_11033_11149---,00.html


Recommendations

• Incentivize or require “active” facades on side streets, especially streets like Cass and Martin that lead to public amenities

• Evaluate Mitchell Street traffic patterns redesign the street to provide more space for pedestrians and business district patrons

• Identify any under-utilized off-street parking areas and consider repurposing them for active uses

• Ensure that access to Heritage Plaza is adequate for all, including those with disabilities

Implementation Opportunities

• Encourage Cadillac’s City Council to adopt form-based code to allow for uniformity among structures and facades

• Work with MDOT and the Street Division of the Cadillac Department of Public Works to ensure adequate signage as well as street markings for increased pedestrian safety

• Reconfigure the orientation of parking behind the Mitchell Street businesses while still maintaining 85% of the existing parking spaces

• Create better connections to adjacent public parking

• Retain the vast majority of parking within Heritage Plaza while creating additional open space

• Reconfigure the layout of sidewalks within Heritage Plaza to allow for greater walkability and ensure barrier-free pedestrian access from businesses to Heritage Plaza

• Evaluate wheelchair-accessible boarding ramps for docks

Physical Design and Walkability continued...


Environmental SustainabilityEnvironmental sustainability initiatives are critical for any community intending to be viable in today’s economy. Placemaking has a strong connection with environmental concerns because healthy, livable communities are committed to doing the right thing for the planet and inherently more concerned about place. The Cadillac community has a rich legacy that is rooted in its natural assets. Lake Cadillac influenced the community’s econo-my and today it helps sustain Cadillac’s thriving tourism industry. Furthermore, Cadillac’s parks and network of trails influence the community’s sense of place.

Community’s Asset AnalysisRecognizing Lake Cadillac’s influence on Cadillac’s econo-my and community culture, the City has taken proactive measures to ensure invasive species like Milfoil do not harm the community’s valuable natural asset.

Cadillac’s network of trails provides a natural connector to the City’s downtown business district, parks and other natural assets. The North Blvd. Bike trail and the Keith

Proper landscaping by using only native plant life can improve the environmental quality of a space. Discouraging use of non-native or invasive

species can also promote sustainability.

McKellop Walkway connect William Mitchell State Park, Cadillac Heritage Nature Study Area, and Kentwood Heritage Park to City Park—a popular events venue and urban park—and the downtown business district. Bike routes, paved trails and scenic views continue from City Park connecting to the Cadillac Trailhead for the White Pine Trail and back to William Mitchell State Park.


Recommendations

• Relate Cadillac’s natural assets to the activities of the central business district

• Continue to build up and establish trail connections to Cadillac’s parks and Downtown

• Adopt green infrastructure approaches to stormwater management

• Adopt new policy to improve access to solar energy technologies

• Improve recycling options


• Utilize the community farmer’s market as an opportunity to encourage environmentally- friendly growing practices and to teach the community to eat locally

• Work with the Parks Division of the Cadillac Department of Public Works to maximize connections to local trailheads to encourage recreation and wellness as well as sustainable modes of getting around such as walking and biking

• Develop rain gardens where possible along the alley behind the Mitchell Street businesses to help prevent flooding of Heritage Plaza

• Implement landscaping changes to prevent flooding

• Landscape with vegetation that is natural to the area and will not harm other surrounding plant life

• Consider using more pervious materials such as pavers for sidewalks to improve drainage

• Create a renewable energy ordinance to allow for the installation of solar panels on light fixtures within the public right-of-way

• Work with the Cadillac Recycling Center as well as the Cadillac Department of Utilities to implement a recycling program for Heritage Plaza

Environmental Sustainability continued...


Cultural Economic DevelopmentArts and culture are essential components of a thriving, knowledge-based economy. A healthy creative sector attracts and retains residents and businesses, and produces economic benefits including jobs, a stronger tax base, downtown and neighborhood revitalization, and tourism. Additionally, providing diverse cultural, artistic, economic, and recreational opportunities will also improve quality of life.

Community’s Asset AnalysisCadillac’s beautiful natural assets and diverse recreation activities draw many visitors to the area year round. Cadillac’s rich cultural heritage is celebrated today through the appreciation of art and nature. The community’s park system connects Cadillac’s natural and economic assets. Its parks serve as venues for celebrating events that draw Cadillac residents and visitors. Cadillac has a strong presence of arts and culture through its annual events like

Heritage Plaza will host many activities and events, serving as a destination for current residents and Northern Michigan visitors. The summer splash

pad and winter ice rink will be keystones of Downtown Cadillac culture.

the Art Festival, Classic Car Show and other reoccurring live music events throughout the summer. Likewise, Cadillac continues to celebrate during the winter months at the annual North American Snow Festival. Embracing a “four seasons” attitude will lead to cultural richness as well as a greater diversity of economic opportunities for Cadillac.


Recommendations

• Establish a unified branding for Cadillac’s community assets

• Encourage use of Heritage Plaza year-round

• Encourage community art and cultural displays


• Working with the Parks Division of the Cadillac Department of Public Works as well as the Department of Community Develop- ment, create a community branding strategy for local assets to improve connections within the community

• Construct facilities that allow for a variety of uses

• Utilize Heritage Plaza for major community events

• Implement better snow management practices

• Encourage the use of Heritage Plaza by touting it as a centerpiece of recreation, social interaction, and culture in downtown Cadillac

• Utilize Heritage Plaza as a space for a variety of events (craft shows, art shows, outdoor movies, plays, etc.)

• Work with local businesses to encourage sponsorship and participation in community events

Cultural Economic Development continued...


EntrepreneurshipGrowing jobs by ones and twos is key to creating strong local economies in the 21st century. Local communities are fueled by small start-ups and growth on main street and economic gardening strategies aimed at developing the talent and potential that already exists right at home. Also central to success are social entrepreneurs, who act as change agents within a community, seizing opportunities others miss to create social value rather than profits. This type of entrepreneurial activity resonates especially with students and Millennials looking to apply their optimism, energy, passion and skills for a positive, tangible impact.

Asset AnalysisCadillac has a burgeoning entrepreneurial culture, evi-denced by the recent location of several startups down-town. An active and engaged Downtown Development Authority, Chamber of Commerce, and Downtown Associa-tion are in place. Baker College’s Business Administration program contains an Entrepreneurship major, with a

Providing incubator space for small business start-ups will encourage economic growth and stability in the community.

sequence of courses dedicated to developing entrepreneur-ial principles. Furthermore, the Northwest Michigan Council of Governments hosts several business development resources in the region at large, including the Northwest Michigan Small Business Development Center located in Traverse City.


Recommendations

• Incentivize small business development in the downtown

• Review city regulations and processes to create a supportive environment


• Develop a targeted program for attracting and retaining small and startup businesses

• Develop a business incubator to allow for local businesses to gain traction at an affordable rent

• Consider taking advantage of Michigan’s investment crowdfunding law, which allows residents to invest in local businesses

• Apply for the Michigan Economic Develop- ment Corporation’s Redevelopment Ready Communities program to spur economic growth downtown

Entrepreneurship continued...

Giving the local businesses extra frontage to the alley allows for each

storefront to enhance entry space, create public space or a garden, or

show off their product

Spaces in front of each building allow for interaction with the customer

to begin and continue outside of their doors.


MulticulturalismSuccessful 21st century communities are inclusive and welcoming to all, embracing diversity and multiculturalism as a competitive advantage. These types of communities are most at-tractive to new businesses, and today’s fluid, mobile, and global workforce seeks out places that embrace people of all ages, religions, ethnicities, national origins, and races. Providing a welcoming environment for all will encourage growth of Cadillac.

Asset AnalysisThe community engagement in Cadillac was unparal-leled and revealed time and again that the Cadillac community is close-knit, supportive, and friendly, with very well developed social capital. The City hosts an historical museum with cultural exhibits, and several diversity-themed events take place in the summer months. Cadillac has two sister cities: Mölnlycke, Sweden, and Rovaniemi, Finland.

Encouraging use of Heritage Plaza for a variety of events will lead to diversity within the community. Cultural events such as art fairs and farmer’s

markets are examples of such events.

The space in front of the Rotary Pavilion is turned into an open amphithe-

ater style lawn. Across Lake Street, an additional space is available for

extended viewing . This allows for larger events and programing that will

draw crowds from the surrounding regions.


Recommendations

• Employ a cultural exchange program

• Focus community heritage events on diversity

• Incorporate additional signage indicating historic sites and information

• Utilize community practices that celebrate a diversity of cultures


• Work with Sister Cities International to strengthen relationships with Cadillac’s sister cities

• Communicate with local institutions and community groups to work together to celebrate Cadillac’s diverse past

• Celebrate Native American tribes that used to inhabit what is now Cadillac and Wexford County through community events

• Work with the Parks Division of the Cadillac Department of Public Works to install additional signage indicating historical sites and information about Cadillac’s past

Multiculturalism continued...

Scenes such as this provide an idea for how Cadillac can incorporate

the City’s heritage into the built environment. For example, Cadillac

was once a bustling hub for the logging industry. Civic art can give

prominence to the past in a diverse way.

Providing comfortable and adequate seating areas will encourage

residents to spend more time in Heritage Plaza.


Transportation OptionsThriving regions offer a range of transportation options, from walking and biking to buses and other modes of transit. Developing effective transportation options is a necessary tool for all communities interested in attracting and retaining residents, workers, and busi-nesses. Research shows that people across the nation are choosing communities that offer various modes of transportation, with easy access to the places they live, work, and play. Multimodal transportation can be as complex as rail systems and as simple as trails and bike paths.

Asset AnalysisCadillac features good access to non-motorized transporta-tion amenities—in addition to overall walkability, the city an-chors the northern end of the White Pine Trail, which runs 92 miles to Grand Rapids. In addition, the City is relatively compact, and about 40% of downtown area employees com-mute less than 10 miles.3 Likely because of these factors, 5% of Cadillac residents walk to work—over twice the state average—and the average resident’s commute is almost 10 minutes shorter than the statewide average.4

Introducing a better connection to the natural assets of the Cadillac area will increase the usability of the plaza. Increasing the amount of boat

parking and fishing opportunities also adds to the overall experience of Heritage Plaza.

3 LEDH 2011

4 American Community Survey 2008-2012

Beyond non-motorized amenities, though, Cadillac residents have limited travel options. Wexford Area Transit Author-ity provides door-to-door demand response service, but no fixed route transit exists; Greyhound provides Thruway motorcoach service to Cadillac once daily, connecting to Kalamazoo, Grand Rapids, and Traverse City. The Great Lakes Central-owned rail line running through downtown has been discussed as someday seeing passenger rail ser-vice restored, but any such service is years away.


Recommendations

• Consider opportunities for creating commuter & tourism connections between Cadillac and other regional destinations

• Research policies for expanding seasonal boat and snowmobile access to downtown destinations

• Promote biking as an alternative to automobile use


• Consider CMAQ or Transportation Alternatives grants to pilot a public-private partnership, such as with Indian Trails or other motorcoach operators, to provide a commuter connection with Traverse City and other surrounding cities

• Research how other northern lakefront communities have handled additional seasonal boat and snowmobile access to their downtowns to formulate a plan for Cadillac

• Increase the amount of available boat docking space near Heritage Plaza

• Add bike lanes where lacking but necessary to encourage equal use of the road

• Employ Complete Streets development strategies as allowed by legislation adopted in August 2010

• Install adequate bike racks at trail heads and major inlets to downtown to allow cyclists to park their bikes while

Transportation Options continued...


Messaging and TechnologyPeople communicate, connect, and engage differently today than they did ten years ago, or five years ago, or last year, or even last month. Next generation Internet and communica-tion technologies are allowing people to share information in the virtual world in unprec-edented ways. Communities that use cutting-edge strategies in their approach to branding, engagement, and communication with new demographics, businesses, cultural institutions, and philanthropic communities are ahead of the game.

Asset AnalysisLocal institutions have a social media presence: the City of Cadillac has over 1,000 “likes” on Facebook and a small Twitter following; The Cadillac Wexford Public Library has 900 Facebook “likes” (also with a small Twitter following); the Chamber of Commerce and Cadil-lac Community Foundation have smaller followings on Facebook. The City website is easy to navigate, and 75 users have personalized the website using built-in functionality. Several downtown businesses offer free Wi-Fi access. Connect Michigan gives Cadillac a score of 100 for Broadband Internet access, with coverage available throughout the city, though outlying areas of Wexford County to the west and north are underserved. The Cadillac News has a reasonably easy-to-navigate website that is integrated with social media, though non-subscribers can only read 10 articles per month.

City of Cadillac Michigan Website Source: http://www.cadillac-mi.net/

Recommendations

• Employ a greater emphasis on social media

• Move a wider variety of city services online


• Either in-house or with the help of a consultant, develop a coordinated social media presence, where all community institutions are consistently delivering coordinated messages. Cadillac is home to a startup social media consultant group that has achieved similar results with local businesses.

• Work with the various departments of the Cadillac city government to move more of their services online

• Provide options to receive billing statements through email


EducationEducation is key in competing in a global, 21st century economy, and centers of education are vital anchor institutions within communities. From K-12 schools to community col-leges, and technical schools to state universities, educational institutions bring innumer-able benefits to a community. They are the hub not only for learning, but sports, entertain-ment, arts and culture, healthcare, and recreation, and serve as engines of economic development. Vibrant communities successfully collaborate with a full range of education-al institutions to develop intellectual, human, and physical capital. Collaboration can be as simple as sharing physical facilities such as ballparks and swimming pools, or as complex as formal town-gown strategic plans.

Asset AnalysisIn 2010, Cadillac’s youth population of 24.7% under age 18 was slightly higher than the state average of 23.7%. The City fares well with regard to high school diploma attain-ment (89.8%, slightly higher than the state average), but lagged the state average when it comes to bachelor’s degrees (13.6% compared to the state average of 25.5%).5 Cadillac hosts a campus of Baker College, which offers several professional programs. Cadillac’s public school

district includes an alternative high school as part of its portfolio, and the Wexford-Missaukee ISD hosts the Wex-ford-Missaukee Career Technical Center which provides career training to high school students. The ISD additionally provides special education programs, as well as profes-sional support programs for educators.

5 American Community Survey 2008-2012

Recommendations

• Develop a place-based plan for “town-gown” development that builds on the Baker College residences downtown as a first step

• Consider adding additional post- secondary educational space downtown


• Leverage existing educational resources to expand learning opportunities for all, while further developing cultural and recreational opportunities in a coordinated framework

• Supplement the additional student housing available in downtown Cadillac by constructing additional classroom space that can be used by the area’s various educational institutions


Appendix


Add

itio

nal I

mag

es

The

follo

win

g ar

e ad

ditio

nal i

mag

es th

at w

ere

not i

nclu

ded

in th

e bo

dy o

f the

repo

rt a

nd fu

rthe

r ill

ustr

ate

the

desi

gn c

once

pts.

Obl

ique

look

ing

Sout

h O

bliq

ue lo

okin

g W

est

The

re-d

evel

oped

Rot

ary

Pavi

lion

view

ing

spac

e

Obl

ique

look

ing

East

O

bliq

ue lo

okin

g N

orth


Enha

nced

con

nect

ion

to m

emor

ial f

ount

ain

Mem

oria

l fou

ntai

n di

rect

ly c

onne

cts

with

pla

za

Ope

n pl

aza

spac

e al

low

s fo

r ev

ents

and

act

iviti

es

Sim

ple

child

ren

play

scap

es h

ave

hist

oric

al b

ackg

roun

d En

hanc

ed p

edes

tria

n cr

ossi

ng e

nsur

es p

edes

tria

n sa

fety

Tr

ees,

par

king

, and

pav

emen

t pat

tern

s ex

tend

to M

itche

ll St

.


Obl

ique

Loo

king

Nor

thea

st

Prop

osed

Atr

ium

look

ing

over

Her

itage

Pla

za


•Pa

rkin

g is

an

issu

e al

read

y fo

r our

bus

ines

s. 65

+-ye

ar-o

ld c

lient

s. Pa

rkin

g ne

eds t

o be

clos

e to

bui

ldin

g.

•W

here

is a

bik

e tr

ailh

ead?

•

Abili

ty to

blo

ck o

ff La

ke S

tree

t for

eve

nts.

•N

eed

to p

rom

ote

dow

ntow

n ap

artm

ent f

or y

oung

pro

fess

iona

ls.

•2’

6’ r

ule

for t

rees

and

scru

bs fo

r bet

ter v

isib

ility

and

few

er h

idin

g pl

aces

. Shr

ubs

low

er th

an 2

’. Tre

e br

anch

es h

ighe

r tha

n 6’

. •

Too

man

y tr

ees f

or p

eopl

e to

hid

e an

d ba

d ac

tivity

. •

Kids

pla

ygro

und?

With

equ

ipm

ent?

•

Like

con

cept

of b

eing

abl

e to

ope

n/cl

ose

Lake

Str

eet.

•Sp

ace

to a

ttra

ct p

eopl

e to

Cad

illac

for s

peci

al e

vent

s. Ex

ampl

e: h

ocke

y to

urna

men

ts.

•Li

ke re

mov

al o

f pow

er li

nes.

•N

arro

w L

ake

Stre

et fo

r mor

e tr

affic

cal

min

g an

d le

ss to

clos

e of

f with

Bal

lard

s. •

No

driv

ing

behi

nd b

usin

ess.

Yes!

•

Pede

stri

an p

ath

behi

nd th

e pa

vilio

n. K

eep

peop

le fr

om w

alki

ng in

fron

t of

perf

orm

ance

s. •

Like

ext

ensi

on o

f gre

en sp

ace

tow

ard

Mitc

hell.

•

Like

kee

ping

Lak

e St

reet

ope

n on

wee

kday

s. •

With

the

Wex

pos

sibl

y cl

osin

g, a

ven

ue d

ownt

own

wou

ld b

e gr

eat!

Ice

rink

/ven

ue in

th

e su

mm

er!

•I l

ove

the

skat

ing

rink

beh

ind

the

foun

tain

! •

Love

trai

n sp

ur id

ea!

•Do

n’t c

lose

Lak

e St

reet

! Too

muc

h tr

affic

. •

Clos

e La

ke S

tree

t or m

ake

it em

erge

ncy

vehi

cles

onl

y an

d co

mbi

ne tw

o pa

rks.

•Li

ke ic

e ri

nk. I

nclu

de c

once

ssio

n st

and.

•

Mom

as a

chi

ld to

ld st

orie

s of i

ce-s

katin

g do

wnt

own

Cadi

llac.

Roun

d ri

nk m

an-

mad

e ea

ch y

ear.

Desig

n C

harre

tte C

once

pt F

eedb

ack

•M

aybe

ext

end

dock

from

beh

ind

rota

ry p

avili

on.

•Li

ke tw

o do

cks.

•Be

tter

cond

ition

ed w

alkw

ays l

eadi

ng to

par

k.

•Pa

vilio

n ha

ving

a v

iew

ing

area

for m

ovie

s. •

Whe

re is

a b

ike

trai

lhea

d?

•Be

tter

than

[Con

cept

] A!

•Sp

ace

in P

ark

for c

urre

nt e

vent

s (ar

t fai

r, be

er fe

st, e

tc.).

•

Bigg

er sp

lash

pad

. Onl

y on

e fo

r mai

nten

ance

reas

on.

•Li

ke th

e w

alkw

ay b

ehin

d th

e pa

vilio

n. (D

itto)

. •

Like

this

gre

en –

no

park

ing!

•

Open

spac

e in

fron

t of p

avili

on! –

No

tree

s or b

ushe

s to

bloc

k vi

ew.

•Sn

ow p

low

ing

ease

for l

oade

rs to

mov

e th

roug

h lo

ts a

nd p

ile sn

ow.

•M

ake

Sout

h w

alk

to p

avili

on a

con

trol

led

driv

e fo

r per

form

er’s

equi

pmen

t. •

Tree

s/sh

rubs

nee

d to

pre

serv

e si

ght l

ines

to la

kefr

ont.

•Pu

t an

ice

rink

on

this

one

. •

Park

ing

is o

nly

an is

sue

one

wee

kend

of t

he y

ear –

loss

of s

pots

is

wor

th p

ark

impr

ovem

ent.

•N

eed

mor

e pa

rkin

g. P

arki

ng g

arag

e?

•Cl

osur

e of

Lak

e St

reet

. •

Who

can

use

out

door

fire

plac

e? S

afet

y?

•Li

ke th

e de

sign

ated

fish

ing

pier

! •

Like

this

gre

en –

no

park

ing.

•

Use

mor

e of

lake

fron

t for

fest

ival

s an

d m

usic

eve

nts.

•Li

ke th

e m

ultip

le sp

lash

pad

s and

line

ar ic

e-sk

atin

g.

•W

ould

be

nice

to h

ave

path

way

s fr

om o

ther

par

king

lots

. •

Ther

e is

not

eno

ugh

park

ing

curr

ently

! •

I lik

e th

e fis

hing

pie

r con

cept

.

Con

cept

A F

eed

back

Con

cept

B F

eed

back

Figu

re 1

9 Fi

gure

20

Parti

cipa

nt c

omm

ents

on

spec

ific

desig

n im

ages

at t

he m

ulti-

day

desig

n ch

arre

tte o

n M

arch

4th

and

5th,

2014

at t

he E

lks L

odge

in C

adilla

c, M

ichi

gan.


Elab

orat

ion

on Im

plem

enta

tion

Reco

mm

enda

tion

s Im

plem

enta

tion

Opp

ortu

niti

es

Ince

ntiv

ize

or r

equi

re “

acti

ve”

faca

des

on s

ide

stre

ets,

esp

ecia

lly s

tree

ts li

ke C

ass

and

Mar

tin

that

lead

to p

ublic

am

enit

ies.

•A

For

m-B

ased

Cod

e ca

n be

use

d to

regu

late

loca

tions

of e

ntra

nces

, siz

es o

f win

dow

s, a

nd

othe

r des

ign

feat

ures

. •

Even

with

out t

rans

ition

ing

to a

For

m-B

ased

Cod

e, th

e zo

ning

ord

inan

ce c

an b

e am

ende

d to

re

quire

or p

rom

ote

activ

e us

es a

t str

eet l

evel

in c

erta

in d

istr

icts

. •

Any

bus

ines

s in

cent

ives

sho

uld

be u

sed

stra

tegi

cally

to c

reat

e ac

tive

side

faca

des—

for

exam

ple,

to s

uppo

rt re

stau

rant

s on

cor

ner l

ots,

whe

re s

ide

stre

ets

mig

ht s

uppo

rt s

idew

alk

seat

ing,

rath

er th

an b

anks

or o

ther

use

s th

at ty

pica

lly d

o no

t mak

e us

e of

sid

e fa

cade

s.

Eval

uate

Mit

chel

l Str

eet t

raff

ic p

atte

rns

for

any

oppo

rtun

itie

s to

rede

sign

the

st

reet

to p

rovi

de m

ore

spac

e fo

r pe

dest

rian

s an

d bu

sine

ss d

istr

ict p

atro

ns.

•Re

cent

legi

slat

ion

allo

ws

for a

ngle

d pa

rkin

g on

sta

te tr

unkl

ines

; if M

itche

ll on

ly n

eeds

one

tr

avel

lane

in e

ach

dire

ctio

n, th

is o

ptio

n co

uld

repu

rpos

e so

me

pave

men

t for

incr

ease

d on

-st

reet

par

king

. In

loca

tions

whe

re le

ft tu

rns

are

infr

eque

nt, a

med

ian

may

slo

w tr

affic

and

pr

ovid

e pe

dest

rian

s a

grea

ter

sens

e of

saf

ety

whe

n cr

ossi

ng.

Iden

tify

any

und

er-u

tiliz

ed o

ff-s

tree

t par

king

are

as a

nd c

onsi

der

repu

rpos

ing

them

, in

who

le o

r in

par

t, fo

r ac

tive

use

s.

•La

rger

und

erus

ed p

arki

ng a

reas

(whe

ther

pub

lic o

r pr

ivat

e) m

ight

be

able

to

supp

ort p

erm

anen

t dev

elop

men

t. S

mal

ler p

arki

ng a

reas

cou

ld b

e m

ade

avai

labl

e fo

r m

ore

“tem

pora

ry”

uses

that

can

att

ract

ped

estr

ian

traf

fic, s

uch

as

even

t spa

ce o

r fo

od tr

ucks

. •

Even

if e

limin

atin

g an

ent

ire lo

t is

not p

ract

ical

, sha

llow

line

r bui

ldin

gs c

an b

e fil

led

in o

n th

e ed

ges

to c

reat

e an

act

ive

pede

stri

an e

nviro

nmen

t.

Phys

ica

l Des

ign

and

Wa

lka

bilit

y

The

follo

win

g pr

ovid

es a

dditi

onal

det

ail t

o th

e im

plem

enta

tion

stra

tegi

es o

utlin

ed in

the

repo

rt.

Figu

re 2

1


Reco

mm

enda

tion

s Im

plem

enta

tion

Opp

ortu

niti

es

Esta

blis

h a

unifi

ed b

rand

ing

for

Cadi

llac’

s co

mm

unit

y as

sets

Br

ingi

ng th

e pa

rks,

lake

s an

d su

rrou

ndin

g co

mm

unity

ass

ets

toge

ther

thr

ough

br

andi

ng h

as th

e op

port

unity

to c

reat

e a

stro

nger

impa

ct a

s a

who

le g

reat

er t

han

the

indi

vidu

al p

arts

. Cre

ativ

e an

d un

ique

sig

nage

and

pro

mot

ion

for

thes

e as

sets

re

info

rce

conn

ectio

n an

d in

vite

the

com

mun

ity to

exp

erie

nce

an e

ntire

pla

ce v

ersu

s a

sole

des

tinat

ion.

Co

rres

pond

wit

h cu

rren

t ev

ents

and

pro

gram

min

g in

the

prox

imal

com

mun

ity

asse

ts.

Cadi

llac’

s Ci

ty P

ark

serv

es t

he c

omm

unity

as

a hu

b fo

r co

mm

unity

eve

nts

and

conn

ectiv

ity to

the

City

’s n

atur

al a

nd c

omm

erci

al a

sset

s. R

egul

ar e

vent

s lik

e Th

ursd

ay n

ight

Wor

ld C

lass

Jazz

, the

loca

l far

mer

s m

arke

t, a

nd p

erfo

rman

ces

by th

e Ca

dilla

c Fo

otlit

ers

conv

erge

in th

e Ci

ty P

ark

area

and

bri

ng d

ownt

own

Cadi

llac

a ri

ch

cultu

ral i

dent

ity.

Thin

k re

gion

ally

to b

ette

r le

vera

ge re

sour

ces

Ther

e ar

e op

port

uniti

es to

con

nect

with

oth

er c

omm

uniti

es in

the

regi

on to

hel

p le

vera

ge o

ther

pri

vate

bus

ines

ses

and

non-

gove

rnm

enta

l org

aniz

atio

ns to

join

to

geth

er a

nd s

tren

gthe

n th

e ar

ea’s

cul

tura

l eco

nom

y .

Reco

mm

enda

tion

s Im

plem

enta

tion

Opp

ortu

niti

es

Rela

te C

adill

ac’s

nat

ural

ass

ets

to th

e ac

tivi

ties

of t

he c

entr

al b

usin

ess

dist

rict

. T

he c

omm

unity

Far

mer

s M

arke

t and

the

annu

al M

ade

in M

ichi

gan

Even

t are

bot

h ex

ampl

e op

port

uniti

es to

dem

onst

rate

the

rela

tions

hip

betw

een

Cadi

llac’

s na

tura

l re

sour

ces

and

econ

omic

vita

lity.

Co

ntin

ue t

o bu

ild u

p an

d es

tabl

ish

trai

l con

nect

ions

to

Cadi

llac’

s pa

rks

and

Dow

ntow

n.

Cad

illac

’s tr

ail n

etw

ork

and

conn

ectiv

ity to

its

dow

ntow

n is

one

of t

he c

omm

unity

’s

stro

nges

t ass

ets.

The

com

mun

ity h

as a

n op

port

unity

to re

itera

te a

nd m

axim

ize

this

st

reng

th b

y m

akin

g th

e tr

ails

and

con

nect

ions

mul

ti-w

ith th

e st

rong

est e

mph

asis

on

pede

stri

ans

and

bicy

clis

ts.

Envi

ronm

enta

l Sus

tain

abilit

y

Cul

tura

l Eco

nom

ic D

evel

opm

ent

Figu

re 2

2

Figu

re 2

3


Reco

mm

enda

tion

Im

plem

enta

tion

Opp

ortu

niti

es

Dev

elop

a ta

rget

ed p

rogr

am fo

r at

trac

ting

and

ret

aini

ng s

mal

l an

d st

artu

p bu

sine

sses

. Le

vera

ge e

xist

ing

loca

l res

ourc

es, i

nclu

ding

the

know

ledg

e ba

se a

t Bak

er C

olle

ge, N

WM

COG

and

DD

A a

nd ta

rget

pot

entia

l st

artu

ps fo

r lo

catio

n do

wnt

own.

Co

nsid

er a

pply

ing

for

MED

C’s

Rede

velo

pmen

t Re

ady

Com

mun

itie

s pr

ogra

m.

RRC

prov

ides

a fr

amew

ork

for

com

mun

ities

to a

ttra

ct a

nd

reta

in ta

lent

. Par

ticip

atio

n in

RRC

invo

lves

det

aile

d ev

alua

tion

of s

ix B

est

Prac

tice

area

s in

tend

ed to

cre

ate

a po

sitiv

e ex

peri

ence

for

inve

stor

s, b

usin

esse

s an

d re

side

nts

wor

king

w

ithin

a c

omm

unity

. Es

tabl

ish

a Bu

sine

ss In

cuba

tor.

The

Uni

vers

ity o

f Mic

higa

n’s

Cent

er fo

r Bu

sine

ss A

ccel

erat

ion

and

Incu

batio

n St

udie

s pr

ovid

ed a

det

aile

d fe

asib

ility

ana

lysi

s an

d op

erat

ing

plan

for

a bu

sine

ss in

cuba

tor i

n th

e re

gion

. Co

nsid

er a

ltern

ativ

e op

tions

for

loca

tion

to th

ose

reco

mm

ende

d in

the

stud

y to

incl

ude

the

dow

ntow

n ar

ea.

Entre

pren

eurs

hip

Reco

mm

enda

tion

Im

plem

enta

tion

Opp

ortu

niti

es

Empl

oy a

cul

tura

l exc

hang

e pr

ogra

m.

Cadi

llac

has

had

sist

er c

ity re

latio

nshi

ps w

ith tw

o Sc

andi

navi

an

citie

s fo

r ne

arly

30

year

s. L

ever

agin

g th

ese

rela

tions

hips

th

roug

h Si

ster

Citi

es In

tern

atio

nal c

an p

rovi

de a

n op

port

unity

to

exp

ose

resi

dent

s of

all

ages

to n

ew c

ultu

ral e

xper

ienc

es.

Focu

s co

mm

unit

y he

rita

ge e

vent

s on

div

ersi

ty.

Seve

ral N

ativ

e A

mer

ican

trib

es o

rigi

nally

pop

ulat

ed w

hat i

s no

w W

exfo

rd C

ount

y. C

adill

ac’s

his

tory

as

a lo

ggin

g hu

b at

trac

ted

imm

igra

nts

from

Eur

ope.

Loc

al in

stitu

tions

sho

uld

focu

s ed

ucat

ion

and

exhi

bitio

ns o

n th

is h

isto

ry.

Mul

ticul

tura

lism

Figu

re 2

4

Figu

re 2

5

Reco

mm

enda

tion

Im

plem

enta

tion

Opp

ortu

niti

es

Dev

elop

a ta

rget

ed p

rogr

am fo

r at

trac

ting

and

ret

aini

ng s

mal

l an

d st

artu

p bu

sine

sses

. Le

vera

ge e

xist

ing

loca

l res

ourc

es, i

nclu

ding

the

know

ledg

e ba

se a

t Bak

er C

olle

ge, N

WM

COG

and

DD

A a

nd ta

rget

pot

entia

l st

artu

ps fo

r lo

catio

n do

wnt

own.

Co

nsid

er a

pply

ing

for

MED

C’s

Rede

velo

pmen

t Re

ady

Com

mun

itie

s pr

ogra

m.

RRC

prov

ides

a fr

amew

ork

for

com

mun

ities

to a

ttra

ct a

nd

reta

in ta

lent

. Par

ticip

atio

n in

RRC

invo

lves

det

aile

d ev

alua

tion

of s

ix B

est

Prac

tice

area

s in

tend

ed to

cre

ate

a po

sitiv

e ex

peri

ence

for

inve

stor

s, b

usin

esse

s an

d re

side

nts

wor

king

w

ithin

a c

omm

unity

. Es

tabl

ish

a Bu

sine

ss In

cuba

tor.

The

Uni

vers

ity o

f Mic

higa

n’s

Cent

er fo

r Bu

sine

ss A

ccel

erat

ion

and

Incu

batio

n St

udie

s pr

ovid

ed a

det

aile

d fe

asib

ility

ana

lysi

s an

d op

erat

ing

plan

for

a bu

sine

ss in

cuba

tor i

n th

e re

gion

. Co

nsid

er a

ltern

ativ

e op

tions

for

loca

tion

to th

ose

reco

mm

ende

d in

the

stud

y to

incl

ude

the

dow

ntow

n ar

ea.

Entre

pren

eurs

hip

Reco

mm

enda

tion

Im

plem

enta

tion

Opp

ortu

niti

es

Empl

oy a

cul

tura

l exc

hang

e pr

ogra

m.

Cadi

llac

has

had

sist

er c

ity re

latio

nshi

ps w

ith tw

o Sc

andi

navi

an

citie

s fo

r ne

arly

30

year

s. L

ever

agin

g th

ese

rela

tions

hips

th

roug

h Si

ster

Citi

es In

tern

atio

nal c

an p

rovi

de a

n op

port

unity

to

exp

ose

resi

dent

s of

all

ages

to n

ew c

ultu

ral e

xper

ienc

es.

Focu

s co

mm

unit

y he

rita

ge e

vent

s on

div

ersi

ty.

Seve

ral N

ativ

e A

mer

ican

trib

es o

rigi

nally

pop

ulat

ed w

hat i

s no

w W

exfo

rd C

ount

y. C

adill

ac’s

his

tory

as

a lo

ggin

g hu

b at

trac

ted

imm

igra

nts

from

Eur

ope.

Loc

al in

stitu

tions

sho

uld

focu

s ed

ucat

ion

and

exhi

bitio

ns o

n th

is h

isto

ry.

Mul

ticul

tura

lism

Figu

re 2

4

Figu

re 2

5


Reco

mm

enda

tion

Im

plem

enta

tion

Opp

ortu

niti

es

Empl

oy a

gre

ater

em

phas

is o

n so

cial

med

ia.

Eith

er in

-hou

se o

r w

ith th

e he

lp o

f a c

onsu

ltant

, dev

elop

a c

oord

inat

ed

soci

al m

edia

pre

senc

e, w

here

all

com

mun

ity in

stitu

tions

are

con

sist

ently

de

liver

ing

coor

dina

ted

mes

sage

s. C

adill

ac is

hom

e to

a s

tart

up s

ocia

l m

edia

con

sulta

nt g

roup

that

has

ach

ieve

d si

mila

r res

ults

with

loca

l bu

sine

sses

. M

ove

a w

ider

var

iety

of c

ity

serv

ices

onl

ine.

Fa

cilit

ate

filin

g su

ch th

ings

as

build

ing

and

occu

panc

y pe

rmits

dire

ctly

on

line

(cur

rent

ly a

ll pa

per

form

s ar

e av

aila

ble

onlin

e). T

he s

ervi

ce

empl

oyed

by

Cadi

llac

to s

earc

h pr

oper

ty ta

x re

cord

s ha

s th

e fu

nctio

nalit

y to

acc

ept t

ax p

aym

ents

onl

ine,

but

Cad

illac

cur

rent

ly d

oes

not p

artic

ipat

e.

Mes

sagi

ng a

nd T

echn

olog

y

Reco

mm

enda

tion

Im

plem

enta

tion

Opp

ortu

niti

es

Cons

ider

opp

ortu

niti

es fo

r cr

eati

ng c

omm

uter

& to

uris

m c

onne

ctio

ns

betw

een

Cadi

llac

and

othe

r re

gion

al d

esti

nati

ons.

Tr

aver

se C

ity is

app

roxi

mat

ely

50 m

iles

away

and

ther

e is

sig

nific

ant

com

mut

er t

raff

ic b

etw

een

the

two

citie

s. A

pub

lic-p

riva

te p

artn

ersh

ip,

such

as

with

Indi

an T

rails

or

othe

r m

otor

coac

h op

erat

ors,

wou

ld b

e a

reas

onab

le o

ptio

n fo

r pr

ovid

ing

a co

nnec

tion.

Con

side

r CM

AQ o

r Tr

ansp

orta

tion

Alte

rnat

ives

gra

nts

to p

ilot s

uch

a se

rvic

e.

Rese

arch

pol

icie

s fo

r ex

pand

ing

seas

onal

boa

t and

sno

wm

obile

acc

ess

to

dow

ntow

n de

stin

atio

ns.

Thes

e is

sues

wer

e ra

ised

repe

ated

ly d

urin

g st

akeh

olde

r in

terv

iew

s.

Alth

ough

they

can

be

cont

rove

rsia

l top

ics,

inte

rvie

wee

s ge

nera

lly v

iew

ed

the

curr

ent

loca

l pol

icie

s as

mis

sed

oppo

rtun

ities

for

incr

ease

d do

wnt

own

busi

ness

act

ivity

. A n

umbe

r of

oth

er n

orth

ern

lake

fron

t com

mun

ities

hav

e re

cent

ly ta

ckle

d th

ese

issu

es, s

o ex

amin

e th

eir

appr

oach

es fo

r po

ssib

le

mod

els

to fo

llow

.

Tra

nspo

rtatio

n O

ptio

ns

46

Figu

re 2

6

Figu

re 2

7


Reco

mm

enda

tion

Im

plem

enta

tion

Opp

ortu

niti

es

Dev

elop

a p

lace

-bas

ed p

lan

for

“tow

n-go

wn”

de

velo

pmen

t th

at b

uild

s on

the

Bak

er C

olle

ge

resi

denc

es d

ownt

own

as a

firs

t st

ep.

As

a re

lativ

ely

com

pact

city

with

a re

gion

al c

olle

ge

cam

pus,

Cad

illac

can

leve

rage

its

exis

ting

educ

atio

nal

reso

urce

s to

exp

and

lear

ning

opp

ortu

nitie

s to

all,

w

hile

furt

her

deve

lopi

ng c

ultu

ral a

nd re

crea

tiona

l op

port

uniti

es in

a c

oord

inat

ed fr

amew

ork.

Co

nsid

er a

ddin

g ad

diti

onal

pos

t-se

cond

ary

educ

atio

nal s

pace

dow

ntow

n.

Bake

r Co

llege

’s a

dditi

on o

f stu

dent

hou

sing

dow

ntow

n co

uld

be s

uppl

emen

ted

with

the

addi

tion

of c

lass

room

sp

ace

near

by w

hich

cou

ld b

e us

ed b

y th

e ar

ea’s

sev

eral

in

stitu

tions

.

Educ

atio

n

Figu

re 2

8

Reco

mm

enda

tion

Im

plem

enta

tion

Opp

ortu

niti

es

Dev

elop

a p

lace

-bas

ed p

lan

for

“tow

n-go

wn”

de

velo

pmen

t th

at b

uild

s on

the

Bak

er C

olle

ge

resi

denc

es d

ownt

own

as a

firs

t st

ep.

As

a re

lativ

ely

com

pact

city

with

a re

gion

al c

olle

ge

cam

pus,

Cad

illac

can

leve

rage

its

exis

ting

educ

atio

nal

reso

urce

s to

exp

and

lear

ning

opp

ortu

nitie

s to

all,

w

hile

furt

her

deve

lopi

ng c

ultu

ral a

nd re

crea

tiona

l op

port

uniti

es in

a c

oord

inat

ed fr

amew

ork.

Co

nsid

er a

ddin

g ad

diti

onal

pos

t-se

cond

ary

educ

atio

nal s

pace

dow

ntow

n.

Bake

r Co

llege

’s a

dditi

on o

f stu

dent

hou

sing

dow

ntow

n co

uld

be s

uppl

emen

ted

with

the

addi

tion

of c

lass

room

sp

ace

near

by w

hich

cou

ld b

e us

ed b

y th

e ar

ea’s

sev

eral

in

stitu

tions

.

Educ

atio

n

Figu

re 2

8


Key

oppo

rtun

itie

s:

Pr

etty

uni

vers

al s

uppo

rt fo

r cl

osin

g La

ke S

tree

t; if

pe

rman

ent c

losu

re n

ot fe

asib

le, s

tron

g in

tere

st in

te

mpo

rary

app

licat

ions

(ret

ract

able

bol

lard

s)

In

tere

st in

mov

ing

farm

mar

ket

to th

is s

ite, p

ossi

bly

with

per

man

ent s

truc

ture

tha

t allo

ws

for

park

ing

on

off d

ays

U

nive

rsal

pos

itive

repo

rts

abou

t “M

ade

in M

ichi

gan”

po

p-up

reta

il in

par

king

lot i

n th

e su

mm

er

O

pen

up b

ack

door

/dec

k op

port

uniti

es to

Mitc

hell

St

busi

ness

es (m

ay n

eed

to b

ury

utili

ties)

Enco

urag

e pe

dest

rian

flow

bet

wee

n M

itche

ll St

and

la

ke, w

heth

er b

y de

velo

ping

a c

ut th

roug

h pa

rkin

g lo

t or

by

usin

g El

ks a

lley,

Har

ris

and

Cass

as

“min

i” m

ain

stre

ets

conn

ectin

g to

wat

erfr

ont

A

rts

Coun

cil/

art c

omm

unity

cou

ld b

e be

tter

eng

aged

, be

tter

hig

hlig

hted

Com

plet

e St

reet

s po

licy

alm

ost d

one,

ord

inan

ce w

ill

follo

w (b

ike

rout

e to

cam

pus?

)

Tie

in to

cur

rent

line

ar p

arks

/tra

ils

Fo

unta

in is

a w

arm

-wea

ther

fam

ily a

ttra

ctio

n, b

uild

on

that

with

oth

er o

ffer

ings

The

inte

rvie

w s

umm

ary

prov

ides

an

outli

ne o

f fee

dbac

k fr

om

com

mun

ity s

take

hold

ers

in re

gard

to th

e Pl

aceP

lan

for

Cadi

llac’

s H

erita

ge S

quar

e. T

he k

ey o

ppor

tuni

ties,

uni

vers

al

conc

erns

, and

wha

t sta

keho

lder

s w

ould

like

to s

ee a

re a

ll pr

esen

ted

on th

is p

age.

Inte

rvie

w S

umm

ary W

hat w

ould

you

like

to s

ee:

H

ighl

ight

cur

rent

ass

ets,

par

k, tr

ees,

foun

tain

, tra

in, d

epot

(som

e su

gges

ted

resp

onsi

bly

thin

ning

tr

ees

in p

ark

to im

prov

e vi

ews,

pro

vide

mor

e sp

ace

in p

ark

for

even

ts)

Sh

uffle

boar

d in

par

k is

NEV

ER u

sed,

take

it o

ut!

Tr

ail h

ead

at d

epot

are

a (b

ike

& s

now

mob

ile)

M

ore

benc

hes

thro

ugho

ut th

e ar

ea to

be

mor

e fr

iend

ly to

mat

ure

resi

dent

s

Bett

er li

ghtin

g in

the

park

Wat

er a

ctiv

ities

, boa

ts, k

ayak

s

Win

ter

activ

ities

, sno

wm

obile

s; o

utdo

or w

inte

r ga

ther

ing

spac

e lik

e H

olla

nd fi

repl

ace;

ice

skat

ing

arou

nd th

e fo

unta

in in

win

ter

D

ownt

own

mar

ket (

not

nece

ssar

ily fu

ll gr

ocer

y) t

o se

rve

resi

dent

ial p

opul

atio

n

Even

ing

activ

ities

, inc

ludi

ng th

ose

whi

ch c

ater

to u

nder

21

Yo

ga in

the

park

Wi-F

i in

the

park

/dow

ntow

n (c

urre

nt W

i-Fi t

hrou

gh li

brar

y, N

OT

good

!)

Bi

ke ro

ute

from

dow

ntow

n to

Bak

er c

ampu

s

Rem

ove

build

ings

mid

blo

ck o

n M

itche

ll to

cre

ate

site

line

& c

onne

ctio

ns

Cr

eativ

e sn

ow re

mov

al/m

anag

emen

t, fo

r ex

ampl

e sl

ed h

ill in

the

park

Uni

vers

al c

once

rns:

W

ater

fron

t do

esn’

t fe

el c

lose

or

conn

ecte

d to

dow

ntow

n

Back

s of

bui

ldin

gs d

on’t

str

ongl

y si

gnal

wha

t the

dow

ntow

n ha

s to

off

er

Pa

rkin

g lo

t is

diff

icul

t to

navi

gate

, esp

ecia

lly in

win

ter

N

eed

crea

tive

plac

e to

put

tras

h, re

ceiv

e de

liver

ies,

and

oth

er p

ract

ical

rear

of b

uild

ing

issu

es

Pa

rkin

g m

anag

emen

t: b

alan

ce n

eed

for

dow

ntow

n bu

sine

ss e

mpl

oyee

s, r

etai

l, an

d re

side

nts;

se

ason

al/p

eak

dem

and;

impr

ove

sign

age

& e

nfor

cem

ent

Po

wer

line

s lim

it us

e of

rear

bui

ldin

gs fa

cing

wat

er

N

eed

mor

e el

ectr

icity

in p

ark

and

dow

ntow

n to

sup

port

exp

ande

d us

es, e

vent

s, v

endo

rs, e

tc.

Ci

ty’s

pol

icie

s ar

ound

sno

wm

obile

acc

ess

and

boat

doc

k us

age

are

hot-

butt

on is

sues

Figu

re 2

9 Fi

gure

31

Figu

re 3

0


Physical Design & Walkability

A1:

Mod

ify L

ake

Stre

et b

etw

een

Har

ris

and

Cass

Str

eets

to b

ecom

e a

pede

stri

an s

tree

t. A

dd r

etra

ctab

le b

olla

rds

to a

llow

Lak

e St

reet

to b

e op

en to

veh

icle

traf

fic a

nd e

mer

genc

y ve

hicl

es w

hen

appr

opri

ate

A2:

Enc

oura

ge C

adill

ac’s

Cit

y Co

unci

l to

adop

t for

m-b

ased

cod

e to

allo

w fo

r uni

form

ity

amon

g st

ruct

ures

and

fa

cade

s

A3:

Rec

onfig

ure

the

layo

ut o

f sid

ewal

ks w

ithi

n H

erit

age

Plaz

a to

allo

w fo

r gre

ater

wal

kabi

lity

and

ensu

re

barr

ier-

free

ped

estr

ian

acce

ss fr

om b

usin

esse

s to

Her

itag

e Pl

aza

A4:

Rec

onfig

ure

the

orie

ntat

ion

of p

arki

ng b

ehin

d th

e M

itch

ell S

tree

t bus

ines

ses

whi

le s

till

mai

ntai

ning

85%

of

the

exis

ting

par

king

spa

ces

A5:

Wor

k w

ith

MD

OT

and

the

Stre

et D

ivis

ion

of th

e Ca

dilla

c D

epar

tmen

t of P

ublic

Wor

ks to

ens

ure

adeq

uate

si

gnag

e as

wel

l as

stre

et m

arki

ngs

for

incr

ease

d pe

dest

rian

saf

ety

A6:

Ens

ure

that

acc

ess

to H

erit

age

Plaz

a is

ade

quat

e fo

r all,

incl

udin

g th

ose

wit

h di

sabi

litie

s

Environment Sustainability

B1: D

evel

op r

ain

gard

ens

whe

re p

ossi

ble

alon

g th

e al

ley

behi

nd t

he M

itch

ell S

tree

t bus

ines

ses

to h

elp

prev

ent

flood

ing

of H

erit

age

Plaz

a

B2: W

ork

wit

h th

e Ca

dilla

c Re

cycl

ing

Cent

er a

s w

ell a

s th

e Ca

dilla

c D

epar

tmen

t of U

tilit

ies

to im

plem

ent

a re

cycl

ing

prog

ram

for H

erit

age

Plaz

a

B3: U

tiliz

e th

e co

mm

unit

y fa

rmer

’s m

arke

t as

an o

ppor

tuni

ty to

enc

oura

ge e

nvir

onm

enta

lly-f

rien

dly

grow

ing

prac

tice

s an

d to

teac

h th

e co

mm

unit

y to

eat

loca

lly

B4: C

reat

e a

rene

wab

le e

nerg

y or

dina

nce

to a

llow

for t

he in

stal

lati

on o

f sol

ar p

anel

s on

ligh

t fix

ture

s w

ithi

n th

e pu

blic

rig

ht-o

f-w

ay

B5: W

ork

wit

h th

e Pa

rks

Div

isio

n of

the

Cadi

llac

Dep

artm

ent

of P

ublic

Wor

ks to

max

imiz

e co

nnec

tion

s to

loca

l tr

ailh

eads

to e

ncou

rage

recr

eati

on a

nd w

elln

ess

as w

ell a

s su

stai

nabl

e m

odes

of g

etti

ng a

roun

d su

ch a

s w

alki

ng

and

biki

ng

Tact

ical

Cre

ativ

eSt

rate

gic

√

√

√

√

√

√

√

√

√

√

√

√

√

Conn

ecti

ons

to P

lace

mak

ing

Tact

ical

Cre

ativ

eSt

rate

gic

Ass

et

Cate

gory

Im

plem

enta

tion

St

rate

gies

Sh

ort-

term

Lo

ng-t

erm

Ti

me

Fram

e

The

follo

win

g ta

bles

illu

stra

te th

e re

lativ

e tim

e fr

ame

and

type

of p

lace

mak

ing

activ

ity fo

r ea

ch im

plem

enta

tion

stra

tegy

out

lined

in th

e re

port

.

Figu

re 3

2

Figu

re 3

3


CulturalEconomic

Development

C1: W

orki

ng w

ith

the

Park

s D

ivis

ion

of th

e Ca

dilla

c D

epar

tmen

t of

Pub

lic W

orks

as

wel

l as

the

Dep

artm

ent

of

Com

mun

ity

Dev

elop

men

t, c

reat

e a

com

mun

ity

bran

ding

str

ateg

y fo

r lo

cal a

sset

s to

impr

ove

conn

ecti

ons

wit

hin

the

com

mun

ity

C2: E

ncou

rage

the

use

of H

erit

age

Plaz

a by

tout

ing

it a

s a

cent

erpi

ece

of re

crea

tion

, soc

ial i

nter

acti

on, a

nd

cult

ure

in d

ownt

own

Cadi

llac

C3: U

tiliz

e H

erit

age

Plaz

a as

a s

pace

for a

var

iety

of e

vent

s (c

raft

sho

ws,

art

sho

ws,

out

door

mov

ies,

pla

ys, e

tc.)

C4

: Wor

k w

ith

loca

l bus

ines

ses

to e

ncou

rage

spo

nsor

ship

and

par

tici

pati

on in

com

mun

ity

even

ts

Entrepreneurship

D1:

App

ly fo

r the

Mic

higa

n Ec

onom

ic D

evel

opm

ent

Corp

orat

ion’

s Re

deve

lopm

ent R

eady

Com

mun

itie

s pr

ogra

m

to s

pur

econ

omic

gro

wth

dow

ntow

n

D2:

Enc

oura

ge p

riva

te-p

ublic

par

tner

ship

for e

vent

s in

Her

itag

e Pl

aza

D3:

Dev

elop

a b

usin

ess

incu

bato

r to

allo

w fo

r lo

cal b

usin

esse

s to

gai

n tr

acti

on a

t an

affo

rdab

le re

nt

D4:

Con

side

r ta

king

adv

anta

ge o

f Mic

higa

n’s

inve

stm

ent c

row

dfun

ding

law

, whi

ch a

llow

s re

side

nts

to in

vest

in

loca

l bus

ines

ses

Multiculturalism

E1: W

ork

wit

h Si

ster

Cit

ies

Inte

rnat

iona

l to

stre

ngth

rela

tion

ship

s w

ith

Cadi

llac’

s si

ster

cit

ies

E2: C

omm

unic

ate

wit

h lo

cal i

nsti

tuti

ons

and

com

mun

ity

grou

ps to

wor

k to

geth

er to

cel

ebra

te C

adill

ac’s

div

erse

pa

st

E3: W

ork

wit

h th

e Pa

rks

Div

isio

n of

the

Cad

illac

Dep

artm

ent o

f Pub

lic W

orks

to in

stal

l add

itio

nal s

igna

ge

indi

cati

ng h

isto

rica

l sit

es a

nd in

form

atio

n ab

out

Cadi

llac’

s pa

st

E4: C

eleb

rate

Nat

ive

Am

eric

an tr

ibes

that

use

d to

inha

bit

wha

t is

now

Cad

illac

and

Wex

ford

Cou

nty

thro

ugh

com

mun

ity

even

ts

√

√

√

√

√

√

√ √

√

√ √

√

√

√ √

√

√

√

√

√ √

Tact

ical

Cre

ativ

eSt

rate

gic

Tact

ical

Cre

ativ

eSt

rate

gic

Tact

ical

Cre

ativ

eSt

rate

gic

Ass

et

Cate

gory

Im

plem

enta

tion

St

rate

gies

Sh

ort-

term

Lo

ng-t

erm

Ti

me

Fram

e

Figu

re 3

4

Figu

re 3

5

Figu

re 3

6


Messaging &

Technology

G1:

Wor

k w

ith

the

vari

ous

depa

rtm

ents

of t

he C

adill

ac c

ity

gove

rnm

ent

to m

ove

mor

e of

the

ir s

ervi

ces

onlin

e

G2:

Eit

her i

n-ho

use

or w

ith

the

help

of a

con

sult

ant,

dev

elop

a c

oord

inat

ed s

ocia

l med

ia p

rese

nce,

whe

re a

ll co

mm

unit

y in

stit

utio

ns a

re c

onsi

sten

tly

deliv

erin

g co

ordi

nate

d m

essa

ges.

Cad

illac

is h

ome

to a

sta

rtup

soc

ial

med

ia c

onsu

ltan

t gro

up t

hat h

as a

chie

ved

sim

ilar

resu

lts

wit

h lo

cal b

usin

esse

s.

Transportation Options

F1: C

onsi

der

CMA

Q o

r Tr

ansp

orta

tion

Alt

erna

tive

s gr

ants

to p

ilot a

pub

lic-p

riva

te p

artn

ersh

ip, s

uch

as w

ith

Indi

an T

rails

or

othe

r m

otor

coac

h op

erat

ors,

to p

rovi

de a

com

mut

er c

onne

ctio

n w

ith

Trav

erse

Cit

y an

d ot

her

surr

ound

ing

citi

es

F2: R

esea

rch

how

oth

er n

orth

ern

lake

fron

t com

mun

itie

s ha

ve h

andl

ed a

ddit

iona

l sea

sona

l boa

t and

sn

owm

obile

acc

ess

to th

eir

dow

ntow

ns to

form

ulat

e a

plan

for C

adill

ac to

follo

w

F3: A

ddin

g bi

ke la

nes

whe

re la

ckin

g bu

t ne

cess

ary

to e

ncou

rage

equ

al u

se o

f the

road

F4: E

mpl

oy C

ompl

ete

Stre

ets

deve

lopm

ent s

trat

egie

s as

allo

wed

by

legi

slat

ion

adop

ted

in A

ugus

t 201

0 F5

: Ins

tall

adeq

uate

bik

e ra

cks

at tr

ail h

eads

and

maj

or in

lets

to d

ownt

own

to a

llow

cyc

lists

to p

ark

thei

r bi

kes

whi

le k

eepi

ng d

ownt

own

a pe

dest

rian

frie

ndly

are

a

Education

H1:

Sup

plem

ent

the

addi

tion

al s

tude

nt h

ousi

ng a

vaila

ble

in d

ownt

own

Cadi

llac

by c

onst

ruct

ing

addi

tion

al

clas

sroo

m s

pace

tha

t can

be

used

by

the

area

’s v

ario

us e

duca

tion

al in

stit

utio

ns

H2:

Lev

erag

e ex

isti

ng e

duca

tion

al r

esou

rces

to e

xpan

d le

arni

ng o

ppor

tuni

ties

for a

ll, w

hile

furt

her d

evel

opin

g cu

ltur

al a

nd r

ecre

atio

nal o

ppor

tuni

ties

in a

coo

rdin

ated

fram

ewor

k

Tact

ical

Cre

ativ

eSt

rate

gic

Tact

ical

Cre

ativ

eSt

rate

gic

Tact

ical

Cre

ativ

eSt

rate

gic

√

√

√

√

√

√

√

√

√

√

√

√

Impl

emen

tatio

n

Stra

tegi

es

Ass

et

Cate

gory

Sh

ort-

term

Lo

ng-t

erm

Ti

me

Fram

e

Figu

re 3

7

Figu

re 3

8

Figu

re 3

9


Case

Stu

dies

Mic

higa

n co

mm

uniti

es a

cros

s th

e st

ate

are

impr

ovin

g w

alka

bilit

y an

d de

sign

, esp

ecia

lly in

thei

r do

wnt

own

area

s.

Farm

ingt

on h

as s

pent

the

past

dec

ade

crea

ting

a st

rong

er s

ense

of p

lace

in it

s do

wnt

own

and

the

resu

lt of

this

w

ork

has

been

pos

itive

for

the

com

mun

ity’s

eco

nom

y. M

unic

ipal

off

icia

ls w

orke

d w

ith re

side

nts

to tr

ansf

orm

a

dow

ntow

n st

rip

mal

l par

king

lot i

nto

a pu

blic

par

k an

d pa

vilio

n. T

he n

ew a

rea

now

hou

ses

abou

t 60

even

ts

thro

ugho

ut th

e ye

ar, i

nclu

ding

the

farm

ers

mar

ket,

sw

ing

danc

ing

perf

orm

ance

s, a

nd a

win

ter

fest

ival

. With

mor

e pe

ople

vis

iting

dow

ntow

n Fa

rmin

gton

on

a re

gula

r ba

sis,

reta

il st

ores

and

rest

aura

nts

have

see

n m

ore

foot

tra

ffic

an

d in

crea

sed

sale

s.1

The

park

and

pav

ilion

initi

ativ

e al

so b

uilt

mom

entu

m fo

r th

e ci

ty’s

dow

ntow

n st

reet

scap

e pr

ojec

ts. F

arm

ingt

on’s

do

wnt

own

was

div

ided

by

Gra

nd R

iver

Ave

nue,

a b

usy,

mul

ti-la

ne ro

adw

ay. T

he c

ity n

arro

wed

the

road

and

im

prov

ed la

ndsc

apin

g in

an

effo

rt to

redu

ce r

oad

cong

estio

n as

wel

l as

impr

ove

pede

stri

an s

afet

y, s

tree

t ae

sthe

tics,

and

the

busi

ness

env

ironm

ent.

The

impr

ovem

ents

hav

e re

sulte

d in

add

ition

al s

tree

t par

king

, in

crea

sed

foot

tra

ffic

, and

enc

oura

ged

man

y do

wnt

own

rest

aura

nt o

wne

rs t

o ad

d ou

tdoo

r se

atin

g op

tions

.2

1 “H

eart

of D

ownt

own:

Sun

dqui

st P

avili

on in

Rile

y Pa

rk,”

Mic

higa

n M

unic

ipal

Lea

gue:

Pla

cem

akin

g, 2

014,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

pla

cem

akin

g.m

ml.o

rg/h

eart

-of-

dow

ntow

n-su

ndqu

est-

pavi

lion-

in-r

iley-

park

/ 2 “

Hea

rt o

f Dow

ntow

n: S

undq

uist

Pav

ilion

in R

iley

Park

” 3 “

Deq

uind

re C

ut G

reen

way

,” M

ichi

gan

Mun

icip

al L

eagu

e: P

lace

mak

ing,

201

3, a

cces

sed

June

11,

201

4, h

ttp:

// p

lace

mak

ing.

mm

l.org

/deq

uind

re-c

ut/

Phys

ical

Des

ign

& W

alka

bilit

y: F

arm

ingt

on’s

“H

eart

of D

ownt

own”

Conn

ectin

g na

tura

l ass

ets

and

busi

ness

act

iviti

es is

an

impo

rtan

t way

citi

es c

an s

uppo

rt re

side

nts’

inte

rest

s. In

D

etro

it, t

he D

equi

ndre

Cut

Gre

enw

ay is

a fo

rmer

railw

ay re

deve

lope

d in

to a

bik

ing

and

wal

king

pat

h. T

he C

ut

links

ped

estr

ians

and

bic

yclis

ts to

the

Det

roit

Rive

rfro

nt, E

aste

rn M

arke

t, a

nd m

any

resi

dent

ial c

omm

uniti

es.

Build

ing

on e

xist

ing

asse

ts, t

he tr

ail p

rovi

des

an u

niqu

e op

port

unity

to s

tren

gthe

n so

cial

bon

ds, c

onne

ct n

earb

y co

mm

uniti

es, a

nd p

rom

ote

heal

thy

lifes

tyle

s in

dow

ntow

n D

etro

it.3

Envi

ronm

enta

l Sus

tain

abili

ty: T

he D

equi

ndre

Cut

Gre

enw

ay

The

follo

win

g ar

e ca

se s

tudi

es re

latin

g to

eac

h as

set c

ateg

ory

in th

e bo

dy o

f the

repo

rt. T

hese

cas

e st

udie

s pr

ovid

e an

exa

mpl

e of

how

pl

acem

akin

g ca

n be

tied

in w

ith e

ach

asse

t cat

egor

y.

Figu

re 4

0

Figu

re 4

1

Case

Stu

dies

Mic

higa

n co

mm

uniti

es a

cros

s th

e st

ate

are

impr

ovin

g w

alka

bilit

y an

d de

sign

, esp

ecia

lly in

thei

r do

wnt

own

area

s.

Farm

ingt

on h

as s

pent

the

past

dec

ade

crea

ting

a st

rong

er s

ense

of p

lace

in it

s do

wnt

own

and

the

resu

lt of

this

w

ork

has

been

pos

itive

for

the

com

mun

ity’s

eco

nom

y. M

unic

ipal

off

icia

ls w

orke

d w

ith re

side

nts

to tr

ansf

orm

a

dow

ntow

n st

rip

mal

l par

king

lot i

nto

a pu

blic

par

k an

d pa

vilio

n. T

he n

ew a

rea

now

hou

ses

abou

t 60

even

ts

thro

ugho

ut th

e ye

ar, i

nclu

ding

the

farm

ers

mar

ket,

sw

ing

danc

ing

perf

orm

ance

s, a

nd a

win

ter

fest

ival

. With

mor

e pe

ople

vis

iting

dow

ntow

n Fa

rmin

gton

on

a re

gula

r ba

sis,

reta

il st

ores

and

rest

aura

nts

have

see

n m

ore

foot

tra

ffic

an

d in

crea

sed

sale

s.1

The

park

and

pav

ilion

initi

ativ

e al

so b

uilt

mom

entu

m fo

r th

e ci

ty’s

dow

ntow

n st

reet

scap

e pr

ojec

ts. F

arm

ingt

on’s

do

wnt

own

was

div

ided

by

Gra

nd R

iver

Ave

nue,

a b

usy,

mul

ti-la

ne ro

adw

ay. T

he c

ity n

arro

wed

the

road

and

im

prov

ed la

ndsc

apin

g in

an

effo

rt to

redu

ce r

oad

cong

estio

n as

wel

l as

impr

ove

pede

stri

an s

afet

y, s

tree

t ae

sthe

tics,

and

the

busi

ness

env

ironm

ent.

The

impr

ovem

ents

hav

e re

sulte

d in

add

ition

al s

tree

t par

king

, in

crea

sed

foot

tra

ffic

, and

enc

oura

ged

man

y do

wnt

own

rest

aura

nt o

wne

rs t

o ad

d ou

tdoo

r se

atin

g op

tions

.2

1 “H

eart

of D

ownt

own:

Sun

dqui

st P

avili

on in

Rile

y Pa

rk,”

Mic

higa

n M

unic

ipal

Lea

gue:

Pla

cem

akin

g, 2

014,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

pla

cem

akin

g.m

ml.o

rg/h

eart

-of-

dow

ntow

n-su

ndqu

est-

pavi

lion-

in-r

iley-

park

/ 2 “

Hea

rt o

f Dow

ntow

n: S

undq

uist

Pav

ilion

in R

iley

Park

” 3 “

Deq

uind

re C

ut G

reen

way

,” M

ichi

gan

Mun

icip

al L

eagu

e: P

lace

mak

ing,

201

3, a

cces

sed

June

11,

201

4, h

ttp:

// p

lace

mak

ing.

mm

l.org

/deq

uind

re-c

ut/

Phys

ical

Des

ign

& W

alka

bilit

y: F

arm

ingt

on’s

“H

eart

of D

ownt

own”

Conn

ectin

g na

tura

l ass

ets

and

busi

ness

act

iviti

es is

an

impo

rtan

t way

citi

es c

an s

uppo

rt re

side

nts’

inte

rest

s. In

D

etro

it, t

he D

equi

ndre

Cut

Gre

enw

ay is

a fo

rmer

railw

ay re

deve

lope

d in

to a

bik

ing

and

wal

king

pat

h. T

he C

ut

links

ped

estr

ians

and

bic

yclis

ts to

the

Det

roit

Rive

rfro

nt, E

aste

rn M

arke

t, a

nd m

any

resi

dent

ial c

omm

uniti

es.

Build

ing

on e

xist

ing

asse

ts, t

he tr

ail p

rovi

des

an u

niqu

e op

port

unity

to s

tren

gthe

n so

cial

bon

ds, c

onne

ct n

earb

y co

mm

uniti

es, a

nd p

rom

ote

heal

thy

lifes

tyle

s in

dow

ntow

n D

etro

it.3

Envi

ronm

enta

l Sus

tain

abili

ty: T

he D

equi

ndre

Cut

Gre

enw

ay

The

follo

win

g ar

e ca

se s

tudi

es re

latin

g to

eac

h as

set c

ateg

ory

in th

e bo

dy o

f the

repo

rt. T

hese

cas

e st

udie

s pr

ovid

e an

exa

mpl

e of

how

pl

acem

akin

g ca

n be

tied

in w

ith e

ach

asse

t cat

egor

y.

Figu

re 4

0

Figu

re 4

1


Dev

elop

ing

effe

ctiv

e co

mm

unity

bra

ndin

g an

d or

gani

zing

cul

tura

l eve

nts

can

be a

n ef

fect

ive

way

to in

crea

se

resi

dent

qua

lity-

of-li

fe a

nd in

crea

se to

uris

m. A

gro

up o

f city

lead

ers

and

conc

erne

d re

side

nts

cam

e up

with

the

St. J

osep

h, M

I Pub

lic A

rt p

roje

ct t

o re

-ene

rgiz

e th

e co

mm

unity

. A th

eme

is s

elec

ted

each

yea

r an

d lo

cal a

rtis

ts

pain

t and

dec

orat

e un

ique

scu

lptu

res,

whi

ch a

re p

lace

d ar

ound

the

dow

ntow

n. P

ast t

hem

es in

clud

e H

orse

s on

th

e Be

ach,

Bea

ch B

ears

, Hot

Car

s, C

ool B

each

es, a

nd m

ore.

The

Pub

lic A

rt in

itiat

ive

has

help

ed in

crea

se

dow

ntow

n st

oref

ront

occ

upan

cy, t

ouri

sm, d

ownt

own

foot

tra

ffic

, and

an

over

all c

hang

e in

att

itude

am

ong

loca

l re

side

nts.

1

1 “St

. Jos

eph

Publ

ic A

rt,”

Mic

higa

n M

unic

ipal

Lea

gue:

Pla

cem

akin

g, 2

014,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

pla

cem

akin

g.m

ml.o

rg/s

t-jo

seph

-pub

lic-a

rt/

2 “Ru

st B

elt M

arke

t,” M

ichi

gan

Mun

icip

al L

eagu

e, 2

013,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

plac

emak

ing.

mm

l.org

/rus

t-be

lt-m

arke

t/.

3 ”Re

volv

e” M

ichi

gan

Mun

icip

al L

eagu

e, 2

013,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

plac

emak

ing.

mm

l.org

/rev

olve

/.

Cult

ural

Eco

nom

ic D

evel

opm

ent:

Le

vera

ging

Pub

lic A

rt fo

r Co

mm

unit

y Br

andi

ng

In a

n ef

fort

to a

ttra

ct a

nd s

uppo

rt s

mal

l bus

ines

ses

in F

ernd

ale,

MI,

com

mun

ity le

ader

s st

arte

d a

shar

ed in

door

m

arke

t ca

lled

the

Rust

Bel

t Mar

ket.

The

mar

ket

is a

rede

velo

ped

vaca

nt c

omm

erci

al b

uild

ing

in d

ownt

own

Fern

dale

that

is n

ow h

ome

to m

ore

than

fift

y sm

all b

usin

ess

owne

rs. L

ocal

ent

repr

eneu

rs r

ent a

n ar

ea in

the

larg

e, re

nova

ted

build

ing

and

oper

ate

thei

r ret

ail s

tore

s al

ongs

ide

othe

r sm

all b

usin

esse

s. R

ust

Belt

Mar

ket a

lso

uses

the

build

ing’

s co

mm

unal

spa

ce to

hos

t con

cert

s an

d co

mm

unity

eve

nts,

impr

ovin

g th

e ci

ty’s

soc

ial o

ffer

ings

an

d ac

tiviti

es.2

Sim

ilarl

y, D

etro

it’s

“po

p-up

” Re

volv

e pr

ogra

m s

uppo

rts

entr

epre

neur

s an

d ac

tivat

es v

acan

t sto

refr

onts

. Usi

ng a

sm

all b

udge

t, th

e D

etro

it Ec

onom

ic G

row

th C

orpo

ratio

n w

orks

with

the

com

mun

ity a

nd lo

cal e

ntre

pren

eurs

to

reno

vate

vac

ant s

tore

fron

ts in

wal

kabl

e D

etro

it co

mm

uniti

es. E

ntre

pren

eurs

are

abl

e to

tem

pora

rily

use

the

spac

e to

test

thei

r bus

ines

s an

d pr

oduc

ts, a

nd b

uild

ded

icat

ed c

lient

ele

and

stor

efro

nts

are

reno

vate

d fo

r fu

ture

pe

rman

ent b

usin

esse

s.3 G

ettin

g cr

eativ

e w

ith n

ew b

usin

ess

deve

lopm

ent,

like

Rus

t Be

lt M

arke

t and

Rev

olve

in

itiat

ives

, can

hel

p M

ichi

gan

com

mun

ities

bec

ome

succ

essf

ul e

ntre

pren

eurs

hip

dest

inat

ions

.

Entr

epre

neur

ship

: Pro

vidi

ng S

pace

s fo

r N

ew B

usin

ess

Figu

re 4

3

Figu

re 4

2

Case

Stu

dies

Mic

higa

n co

mm

uniti

es a

cros

s th

e st

ate

are

impr

ovin

g w

alka

bilit

y an

d de

sign

, esp

ecia

lly in

thei

r do

wnt

own

area

s.

Farm

ingt

on h

as s

pent

the

past

dec

ade

crea

ting

a st

rong

er s

ense

of p

lace

in it

s do

wnt

own

and

the

resu

lt of

this

w

ork

has

been

pos

itive

for

the

com

mun

ity’s

eco

nom

y. M

unic

ipal

off

icia

ls w

orke

d w

ith re

side

nts

to tr

ansf

orm

a

dow

ntow

n st

rip

mal

l par

king

lot i

nto

a pu

blic

par

k an

d pa

vilio

n. T

he n

ew a

rea

now

hou

ses

abou

t 60

even

ts

thro

ugho

ut th

e ye

ar, i

nclu

ding

the

farm

ers

mar

ket,

sw

ing

danc

ing

perf

orm

ance

s, a

nd a

win

ter

fest

ival

. With

mor

e pe

ople

vis

iting

dow

ntow

n Fa

rmin

gton

on

a re

gula

r ba

sis,

reta

il st

ores

and

rest

aura

nts

have

see

n m

ore

foot

tra

ffic

an

d in

crea

sed

sale

s.1

The

park

and

pav

ilion

initi

ativ

e al

so b

uilt

mom

entu

m fo

r th

e ci

ty’s

dow

ntow

n st

reet

scap

e pr

ojec

ts. F

arm

ingt

on’s

do

wnt

own

was

div

ided

by

Gra

nd R

iver

Ave

nue,

a b

usy,

mul

ti-la

ne ro

adw

ay. T

he c

ity n

arro

wed

the

road

and

im

prov

ed la

ndsc

apin

g in

an

effo

rt to

redu

ce r

oad

cong

estio

n as

wel

l as

impr

ove

pede

stri

an s

afet

y, s

tree

t ae

sthe

tics,

and

the

busi

ness

env

ironm

ent.

The

impr

ovem

ents

hav

e re

sulte

d in

add

ition

al s

tree

t par

king

, in

crea

sed

foot

tra

ffic

, and

enc

oura

ged

man

y do

wnt

own

rest

aura

nt o

wne

rs t

o ad

d ou

tdoo

r se

atin

g op

tions

.2

1 “H

eart

of D

ownt

own:

Sun

dqui

st P

avili

on in

Rile

y Pa

rk,”

Mic

higa

n M

unic

ipal

Lea

gue:

Pla

cem

akin

g, 2

014,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

pla

cem

akin

g.m

ml.o

rg/h

eart

-of-

dow

ntow

n-su

ndqu

est-

pavi

lion-

in-r

iley-

park

/ 2 “

Hea

rt o

f Dow

ntow

n: S

undq

uist

Pav

ilion

in R

iley

Park

” 3 “

Deq

uind

re C

ut G

reen

way

,” M

ichi

gan

Mun

icip

al L

eagu

e: P

lace

mak

ing,

201

3, a

cces

sed

June

11,

201

4, h

ttp:

// p

lace

mak

ing.

mm

l.org

/deq

uind

re-c

ut/

Phys

ical

Des

ign

& W

alka

bilit

y: F

arm

ingt

on’s

“H

eart

of D

ownt

own”

Conn

ectin

g na

tura

l ass

ets

and

busi

ness

act

iviti

es is

an

impo

rtan

t way

citi

es c

an s

uppo

rt re

side

nts’

inte

rest

s. In

D

etro

it, t

he D

equi

ndre

Cut

Gre

enw

ay is

a fo

rmer

railw

ay re

deve

lope

d in

to a

bik

ing

and

wal

king

pat

h. T

he C

ut

links

ped

estr

ians

and

bic

yclis

ts to

the

Det

roit

Rive

rfro

nt, E

aste

rn M

arke

t, a

nd m

any

resi

dent

ial c

omm

uniti

es.

Build

ing

on e

xist

ing

asse

ts, t

he tr

ail p

rovi

des

an u

niqu

e op

port

unity

to s

tren

gthe

n so

cial

bon

ds, c

onne

ct n

earb

y co

mm

uniti

es, a

nd p

rom

ote

heal

thy

lifes

tyle

s in

dow

ntow

n D

etro

it.3

Envi

ronm

enta

l Sus

tain

abili

ty: T

he D

equi

ndre

Cut

Gre

enw

ay

The

follo

win

g ar

e ca

se s

tudi

es re

latin

g to

eac

h as

set c

ateg

ory

in th

e bo

dy o

f the

repo

rt. T

hese

cas

e st

udie

s pr

ovid

e an

exa

mpl

e of

how

pl

acem

akin

g ca

n be

tied

in w

ith e

ach

asse

t cat

egor

y.

Figu

re 4

0

Figu

re 4

1


1 “D

etro

it SO

UP,

” M

ichi

gan

Mun

icip

al L

eagu

e, 2

014,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

plac

emak

ing.

mm

l.org

/det

roit-

soup

/ 2 ”

Love

Mus

kego

n,”

Mic

higa

n M

unic

ipal

Lea

gue,

201

3, a

cces

sed

June

23,

201

4, h

ttp:

//pl

acem

akin

g.m

ml.o

rg/l

ove-

mus

kego

n/

Hos

ting

even

ts t

hat b

ring

div

erse

gro

ups

of p

eopl

e to

geth

er is

one

way

to e

ncou

rage

a w

elco

min

g co

mm

unity

. D

etro

it SO

UP

is a

loca

l cro

wdf

undi

ng p

otlu

ck w

here

att

ende

es m

ake

a do

natio

n of

$5

and

liste

n to

pitc

hes

from

pe

ople

doi

ng g

reat

thin

gs in

the

com

mun

ity. T

hrou

ghou

t the

eve

ning

, att

ende

es ta

lk, a

sk q

uest

ions

, sha

re id

eas,

an

d su

ppor

t eac

h ot

her.

At th

e en

d of

the

nigh

t, p

eopl

e vo

te fo

r th

eir

favo

rite

pitc

h an

d th

e w

inne

r go

es h

ome

with

all

of th

e m

oney

rais

ed a

t the

doo

r as

see

d fu

ndin

g fo

r th

eir

conc

ept.

1 Giv

ing

peop

le a

n op

port

unity

to

gath

er a

nd s

uppo

rt e

ach

othe

r ca

n he

lp b

ridg

e cu

ltura

l div

ides

and

pro

mot

e a

mor

e w

elco

min

g co

mm

unity

.

Mul

ticu

ltur

alis

m: G

athe

ring

ove

r SO

UP

Alth

ough

oth

er s

tate

s ar

e fa

r ah

ead

of M

ichi

gan’

s pu

blic

tran

spor

tatio

n op

tions

, som

e M

ichi

gan

com

mun

ities

are

m

akin

g qu

ick

prog

ress

in th

e in

itiat

ive.

In M

ay, 2

014,

71

perc

ent o

f vot

ers

in A

nn A

rbor

, Yps

ilant

i, an

d Yp

sila

nti

Tow

nshi

p pa

ssed

a ta

x in

crea

se to

exp

and

tran

sit s

ervi

ces

betw

een

the

com

mun

ities

. The

add

ition

al fu

ndin

g w

ill

put m

ore

buse

s on

the

road

, exp

and

hour

s, a

dd ro

utes

, and

bro

aden

a d

igita

l rid

e se

rvic

e.1

The

Gra

nd R

apid

s ar

ea is

als

o pl

anni

ng to

put

a m

ore

com

plet

e bu

s sy

stem

on

the

stre

ets

by A

ugus

t 201

4. T

he S

ilver

Lin

e bu

s ra

pid

tran

sit p

roje

ct w

ill c

onne

ct G

rand

Rap

ids,

Ken

twoo

d, a

nd W

yom

ing,

and

aim

s to

com

pete

with

car

s to

get

su

burb

an w

orke

rs d

ownt

own.

2 Th

e bu

ses

will

com

mun

icat

e w

ith tr

affic

ligh

ts a

nd u

se th

eir

own

traf

fic la

ne to

qu

ickl

y br

ing

peop

le w

here

the

y ne

ed to

go.

Bot

h pr

ojec

ts a

re e

stim

ated

to h

ave

a po

sitiv

e im

pact

on

the

com

mun

ities

’ eco

nom

ic d

evel

opm

ent

and

incr

ease

reve

nue

for

loca

l bus

ines

ses.

Tran

spor

tati

on O

ptio

ns:

Expa

ndin

g Tr

ansi

t to

Incr

ease

Tra

vel O

ptio

ns

Figu

re 4

4

Figu

re 4

5

1 “D

etro

it SO

UP,

” M

ichi

gan

Mun

icip

al L

eagu

e, 2

014,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

plac

emak

ing.

mm

l.org

/det

roit-

soup

/ 2 ”

Love

Mus

kego

n,”

Mic

higa

n M

unic

ipal

Lea

gue,

201

3, a

cces

sed

June

23,

201

4, h

ttp:

//pl

acem

akin

g.m

ml.o

rg/l

ove-

mus

kego

n/

Hos

ting

even

ts t

hat b

ring

div

erse

gro

ups

of p

eopl

e to

geth

er is

one

way

to e

ncou

rage

a w

elco

min

g co

mm

unity

. D

etro

it SO

UP

is a

loca

l cro

wdf

undi

ng p

otlu

ck w

here

att

ende

es m

ake

a do

natio

n of

$5

and

liste

n to

pitc

hes

from

pe

ople

doi

ng g

reat

thin

gs in

the

com

mun

ity. T

hrou

ghou

t the

eve

ning

, att

ende

es ta

lk, a

sk q

uest

ions

, sha

re id

eas,

an

d su

ppor

t eac

h ot

her.

At th

e en

d of

the

nigh

t, p

eopl

e vo

te fo

r th

eir

favo

rite

pitc

h an

d th

e w

inne

r go

es h

ome

with

all

of th

e m

oney

rais

ed a

t the

doo

r as

see

d fu

ndin

g fo

r th

eir

conc

ept.

1 Giv

ing

peop

le a

n op

port

unity

to

gath

er a

nd s

uppo

rt e

ach

othe

r ca

n he

lp b

ridg

e cu

ltura

l div

ides

and

pro

mot

e a

mor

e w

elco

min

g co

mm

unity

.

Mul

ticu

ltur

alis

m: G

athe

ring

ove

r SO

UP

Alth

ough

oth

er s

tate

s ar

e fa

r ah

ead

of M

ichi

gan’

s pu

blic

tran

spor

tatio

n op

tions

, som

e M

ichi

gan

com

mun

ities

are

m

akin

g qu

ick

prog

ress

in th

e in

itiat

ive.

In M

ay, 2

014,

71

perc

ent o

f vot

ers

in A

nn A

rbor

, Yps

ilant

i, an

d Yp

sila

nti

Tow

nshi

p pa

ssed

a ta

x in

crea

se to

exp

and

tran

sit s

ervi

ces

betw

een

the

com

mun

ities

. The

add

ition

al fu

ndin

g w

ill

put m

ore

buse

s on

the

road

, exp

and

hour

s, a

dd ro

utes

, and

bro

aden

a d

igita

l rid

e se

rvic

e.1

The

Gra

nd R

apid

s ar

ea is

als

o pl

anni

ng to

put

a m

ore

com

plet

e bu

s sy

stem

on

the

stre

ets

by A

ugus

t 201

4. T

he S

ilver

Lin

e bu

s ra

pid

tran

sit p

roje

ct w

ill c

onne

ct G

rand

Rap

ids,

Ken

twoo

d, a

nd W

yom

ing,

and

aim

s to

com

pete

with

car

s to

get

su

burb

an w

orke

rs d

ownt

own.

2 Th

e bu

ses

will

com

mun

icat

e w

ith tr

affic

ligh

ts a

nd u

se th

eir

own

traf

fic la

ne to

qu

ickl

y br

ing

peop

le w

here

the

y ne

ed to

go.

Bot

h pr

ojec

ts a

re e

stim

ated

to h

ave

a po

sitiv

e im

pact

on

the

com

mun

ities

’ eco

nom

ic d

evel

opm

ent

and

incr

ease

reve

nue

for

loca

l bus

ines

ses.

Tran

spor

tati

on O

ptio

ns:

Expa

ndin

g Tr

ansi

t to

Incr

ease

Tra

vel O

ptio

ns

Figu

re 4

4

Figu

re 4

5

1 “D

etro

it SO

UP,

” M

ichi

gan

Mun

icip

al L

eagu

e, 2

014,

acc

esse

d Ju

ne 1

1, 2

014,

htt

p://

plac

emak

ing.

mm

l.org

/det

roit-

soup

/ 2 ”

Love

Mus

kego

n,”

Mic

higa

n M

unic

ipal

Lea

gue,

201

3, a

cces

sed

June

23,

201

4, h

ttp:

//pl

acem

akin

g.m

ml.o

rg/l

ove-

mus

kego

n/

Hos

ting

even

ts t

hat b

ring

div

erse

gro

ups

of p

eopl

e to

geth

er is

one

way

to e

ncou

rage

a w

elco

min

g co

mm

unity

. D

etro

it SO

UP

is a

loca

l cro

wdf

undi

ng p

otlu

ck w

here

att

ende

es m

ake

a do

natio

n of

$5

and

liste

n to

pitc

hes

from

pe

ople

doi

ng g

reat

thin

gs in

the

com

mun

ity. T

hrou

ghou

t the

eve

ning

, att

ende

es ta

lk, a

sk q

uest

ions

, sha

re id

eas,

an

d su

ppor

t eac

h ot

her.

At th

e en

d of

the

nigh

t, p

eopl

e vo

te fo

r th

eir

favo

rite

pitc

h an

d th

e w

inne

r go

es h

ome

with

all

of th

e m

oney

rais

ed a

t the

doo

r as

see

d fu

ndin

g fo

r th

eir

conc

ept.

1 Giv

ing

peop

le a

n op

port

unity

to

gath

er a

nd s

uppo

rt e

ach

othe

r ca

n he

lp b

ridg

e cu

ltura

l div

ides

and

pro

mot

e a

mor

e w

elco

min

g co

mm

unity

.

Mul

ticu

ltur

alis

m: G

athe

ring

ove

r SO

UP

Alth

ough

oth

er s

tate

s ar

e fa

r ah

ead

of M

ichi

gan’

s pu

blic

tran

spor

tatio

n op

tions

, som

e M

ichi

gan

com

mun

ities

are

m

akin

g qu

ick

prog

ress

in th

e in

itiat

ive.

In M

ay, 2

014,

71

perc

ent o

f vot

ers

in A

nn A

rbor

, Yps

ilant

i, an

d Yp

sila

nti

Tow

nshi

p pa

ssed

a ta

x in

crea

se to

exp

and

tran

sit s

ervi

ces

betw

een

the

com

mun

ities

. The

add

ition

al fu

ndin

g w

ill

put m

ore

buse

s on

the

road

, exp

and

hour

s, a

dd ro

utes

, and

bro

aden

a d

igita

l rid

e se

rvic

e.1

The

Gra

nd R

apid

s ar

ea is

als

o pl

anni

ng to

put

a m

ore

com

plet

e bu

s sy

stem

on

the

stre

ets

by A

ugus

t 201

4. T

he S

ilver

Lin

e bu

s ra

pid

tran

sit p

roje

ct w

ill c

onne

ct G

rand

Rap

ids,

Ken

twoo

d, a

nd W

yom

ing,

and

aim

s to

com

pete

with

car

s to

get

su

burb

an w

orke

rs d

ownt

own.

2 Th

e bu

ses

will

com

mun

icat

e w

ith tr

affic

ligh

ts a

nd u

se th

eir

own

traf

fic la

ne to

qu

ickl

y br

ing

peop

le w

here

the

y ne

ed to

go.

Bot

h pr

ojec

ts a

re e

stim

ated

to h

ave

a po

sitiv

e im

pact

on

the

com

mun

ities

’ eco

nom

ic d

evel

opm

ent

and

incr

ease

reve

nue

for

loca

l bus

ines

ses.

Tran

spor

tati

on O

ptio

ns:

Expa

ndin

g Tr

ansi

t to

Incr

ease

Tra

vel O

ptio

ns

Figu

re 4

4

Figu

re 4

5


1 Sar

ah C

raft

, “Pu

blic

Tra

nspo

rtat

ion:

Let

’s S

tep

it U

p!”

Mic

higa

n M

unic

ipal

Lea

gue,

201

4, a

cces

sed

June

23,

201

4, h

ttp:

//pl

acem

akin

g.m

ml.o

rg/2

014/

05/0

8/pu

blic

-tra

nspo

rtat

ion-

lets

-ste

p-it-

up/

2 Mat

thew

Gry

czan

, “G

rand

Rap

ids

Bets

on

the

Succ

ess

of it

s N

ew B

us S

yste

m,”

Cra

in’s

Det

roit

Busi

ness

, May

11,

201

4, a

cces

sed

June

23,

201

4, h

ttp:

//w

ww

.cra

insd

etro

it.co

m/a

rtic

le/2

0140

511/

NEW

S/30

5119

999/

gran

d-ra

pids

-bet

s-on

-the

-su

cces

s-of

-its-

new

-bus

-sys

tem

# 3

Dav

id Je

sse,

“W

orki

ng w

ith th

e Ci

ty o

f Jac

kson

Tea

ches

U-M

Stu

dent

s ab

out t

he R

eal W

orld

,” T

he D

etro

it Fr

ee P

ress

, Apr

il 28

, 201

4, a

cces

sed

Apr

il 29

, 201

4, h

ttp:

//w

ww

.free

p.co

m/a

rtic

le/2

0140

428/

NEW

S06/

3042

8001

4

For

deca

des,

the

Uni

vers

ity o

f Mic

higa

n ha

s be

en p

artn

erin

g w

ith c

omm

uniti

es a

cros

s th

e st

ate

for

rese

arch

pr

ojec

ts a

nd s

tude

nt in

tern

ship

s. R

ecen

tly U

M s

tude

nts

have

bee

n w

orki

ng w

ith c

ity o

ffic

ials

in Ja

ckso

n to

in

itiat

e sp

ecia

l pro

ject

s to

impr

ove

com

mun

icat

ion

betw

een

the

city

and

resi

dent

s. F

or e

xam

ple,

one

gro

up is

de

velo

ping

a p

rogr

am w

here

the

pub

lic c

an te

xt a

nony

mou

s in

form

atio

n to

pol

ice–

som

ethi

ng th

e ci

ty d

idn’

t ha

ve th

e tim

e or

sta

ff to

cre

ate

on it

s ow

n. C

ities

that

are

abl

e to

bui

ld s

tron

g re

latio

nshi

ps w

ith u

nive

rsiti

es c

an

leve

rage

impo

rtan

t stu

dent

and

pro

fess

iona

l ass

ets

they

may

not

be

able

to a

cces

s ot

herw

ise.

Educ

atio

n: S

tude

nt P

roje

cts

Leve

rage

Pub

lic D

ata

in Ja

ckso

n

Som

e M

ichi

gan

com

mun

ities

are

get

ting

crea

tive

with

mes

sagi

ng, a

nd e

ven

lett

ing

resi

dent

s do

som

e of

the

wor

k. In

an

effo

rt to

pro

mot

e M

uske

gon,

a g

roup

of y

oung

pro

fess

iona

ls d

esig

ned

a lo

go a

nd s

loga

n fo

r th

e co

mm

unity

, “Lo

ve M

uske

gon,

” an

d st

arte

d bo

ostin

g th

e ci

ty’s

onl

ine

pres

ence

. The

ope

n-so

urce

d lo

go w

as

wid

ely

disp

erse

d th

roug

hout

the

com

mun

ity, w

hich

spa

rked

eve

nts,

pho

to o

ppor

tuni

ties,

and

gav

e re

side

nts

an

excu

se to

“ha

ve a

love

aff

air”

with

thei

r ci

ty.2

Mes

sagi

ng &

Tec

hnol

ogy:

Sha

ring

the

Love

in M

uske

gon

Figu

re 4

6

Figu

re 4

7

1 Sar

ah C

raft

, “Pu

blic

Tra

nspo

rtat

ion:

Let

’s S

tep

it U

p!”

Mic

higa

n M

unic

ipal

Lea

gue,

201

4, a

cces

sed

June

23,

201

4, h

ttp:

//pl

acem

akin

g.m

ml.o

rg/2

014/

05/0

8/pu

blic

-tra

nspo

rtat

ion-

lets

-ste

p-it-

up/

2 Mat

thew

Gry

czan

, “G

rand

Rap

ids

Bets

on

the

Succ

ess

of it

s N

ew B

us S

yste

m,”

Cra

in’s

Det

roit

Busi

ness

, May

11,

201

4, a

cces

sed

June

23,

201

4, h

ttp:

//w

ww

.cra

insd

etro

it.co

m/a

rtic

le/2

0140

511/

NEW

S/30

5119

999/

gran

d-ra

pids

-bet

s-on

-the

-su

cces

s-of

-its-

new

-bus

-sys

tem

# 3

Dav

id Je

sse,

“W

orki

ng w

ith th

e Ci

ty o

f Jac

kson

Tea

ches

U-M

Stu

dent

s ab

out t

he R

eal W

orld

,” T

he D

etro

it Fr

ee P

ress

, Apr

il 28

, 201

4, a

cces

sed

Apr

il 29

, 201

4, h

ttp:

//w

ww

.free

p.co

m/a

rtic

le/2

0140

428/

NEW

S06/

3042

8001

4

For

deca

des,

the

Uni

vers

ity o

f Mic

higa

n ha

s be

en p

artn

erin

g w

ith c

omm

uniti

es a

cros

s th

e st

ate

for

rese

arch

pr

ojec

ts a

nd s

tude

nt in

tern

ship

s. R

ecen

tly U

M s

tude

nts

have

bee

n w

orki

ng w

ith c

ity o

ffic

ials

in Ja

ckso

n to

in

itiat

e sp

ecia

l pro

ject

s to

impr

ove

com

mun

icat

ion

betw

een

the

city

and

resi

dent

s. F

or e

xam

ple,

one

gro

up is

de

velo

ping

a p

rogr

am w

here

the

pub

lic c

an te

xt a

nony

mou

s in

form

atio

n to

pol

ice–

som

ethi

ng th

e ci

ty d

idn’

t ha

ve th

e tim

e or

sta

ff to

cre

ate

on it

s ow

n. C

ities

that

are

abl

e to

bui

ld s

tron

g re

latio

nshi

ps w

ith u

nive

rsiti

es c

an

leve

rage

impo

rtan

t stu

dent

and

pro

fess

iona

l ass

ets

they

may

not

be

able

to a

cces

s ot

herw

ise.

Educ

atio

n: S

tude

nt P

roje

cts

Leve

rage

Pub

lic D

ata

in Ja

ckso

n

Som

e M

ichi

gan

com

mun

ities

are

get

ting

crea

tive

with

mes

sagi

ng, a

nd e

ven

lett

ing

resi

dent

s do

som

e of

the

wor

k. In

an

effo

rt to

pro

mot

e M

uske

gon,

a g

roup

of y

oung

pro

fess

iona

ls d

esig

ned

a lo

go a

nd s

loga

n fo

r th

e co

mm

unity

, “Lo

ve M

uske

gon,

” an

d st

arte

d bo

ostin

g th

e ci

ty’s

onl

ine

pres

ence

. The

ope

n-so

urce

d lo

go w

as

wid

ely

disp

erse

d th

roug

hout

the

com

mun

ity, w

hich

spa

rked

eve

nts,

pho

to o

ppor

tuni

ties,

and

gav

e re

side

nts

an

excu

se to

“ha

ve a

love

aff

air”

with

thei

r ci

ty.2

Mes

sagi

ng &

Tec

hnol

ogy:

Sha

ring

the

Love

in M

uske

gon

Figu

re 4

6

Figu

re 4

7

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