Herschel “Mac” McCafferty, top row, second from right.

Sponsored by:

Hidden River Golf & Casting Clubhttp://www.hiddenriver.com• Golf Information: http://tiny.cc/xkf4m• Golf Packages: http://tiny.cc/ihm6o

Marsh Ridge Resort and theNatural Golf Coursehttp://www.marshridge.com• Marsh Ridge Resort Television Networkhttp://glsp.com/marshridge/

• 2010 Golf Package Rates: http://tiny.cc/yf99k• Labor Day Madness Registration:http://marshridge.com

Treetops Resorthttp://treetops.com• Treetops Television Networkhttp://glsp.com/treetops/

• Golf Packages, 2010: http://tiny.cc/497ku• Patriot Golf Day Registrationhttp://tiny.cc/mtzrj

• 23rd Annual Pepsi Charity InvitationalRegistration: http://tiny.cc/ie75d

Sandy Ridge Golf Course• New course video introduced by Jerry Matthewshttp://www.youtube.com/watch?v=fhDSOrxw3z

Half Off Golf• Jeff Lesson'sWebsite:• http://lessonongolf.com

Michigan Golfer Magazine

In This Issue

__/ MGN on the Road

Bannon, New Brunswick

__/ Top 10 Most Expensive Public Golf Courses in Michigan: By Chris Lewis

__/ New Shows on GLSP Network

__/ Garety Wins 14th GAMWomen's Senior

__/ Thad Gutowski - The Cyber-Geezer - Part IV of a Series

__/ Minzey's Musings

__/ Michigan Golfer Magazine - Summer Issue

__/ Michigan Golf Calendar

__/ Michigan Golfer Television Upcoming Shows

__/ Michigan Golf Archives http://michigangolfer.com/mgn/archives.html

__/ Michigan Golf History http://michiiggaannggoollffeerr..ccoomm//mmggnn//hhiissttoorryy..hhttmmll

__/ Michigan Golf Association Links

http://michiiggaannggoollffeerr..ccoomm//mmggnn//aassssoocciiaattiioonnss..hhttmmll���������������������������

Michigan Golf NewsSeptember 3, 2010 Vol. 10, no. 35

===================MGN ON THE ROAD: ===================Bannon, New Brunswick-CanadaAs I write this missive, we are nearing Rivie're-du-Loup, our turning point to take the 185 to Bannonthe birthplace of my father. This is a trip I took with my father some 55 years ago. Now that I findmyself reaching that time in my life where I need to start to tidy things up, I felt this was a trip Ineeded to make.

While I have many memories of my father, there are a number that pertain to the game of golf that Ithought I would share with you.

1) When I was 12, my father brought home a driver. While I did not hit many golf balls with thatclub, I must have hit a couple of thousand rocks that were round and about the size of a golf ball.Great fun.

2) My father used to go to Oakland Hills as a kid and wade in the ponds to find balls he could latersell. I later took him to the PGA Championship at Oakland Hills, and he had the opportunity to visitone of his early businesses.

3) In 1977, Terry Moore and i wrote a golf humor book entitled, "The Front Nine and Back Nine."My father contributed a thousand dollars to get it pubished. I told him i would pay him back with theprofit. Year, right, a book profit. I still have a few copies of the book and my dad never asked whenhe was getting that thousand back. Thanks. Dad.

4) When we started covering the Buick Open for the Michigan Golfer, the Director of Marketing forthe event at that time was Fred Rideout. I took my father to the Buick and when he met Rideout, hereminded him that they had gone to elementery school tpgether in Bannon, New Brunswick. He alsoreminded Rideout that he thought he was quite a soccer player, and that he admired him. Needless tosay, the Buick account got much easler after that encounter.

5) When I began to think about starting the Michigan Golfer, my dad introduced me to Jack Saylor,the great Free Press golf writer. Saylor was best friends with Harold Horn, a very rich merchant whosold plumbing materials to plumbesr. Horn was a student of my father, who was a flight instuctor fly-ing out of Pontiac Airport, at the time. Over a couple of beers, Saylor encouraged me to have a go atit. Unfortunately, the Free Press would not let him string for us at the time, which saddened me.About five years after the MG was up and running, Saylor said that that rule had been rescinded andhe started writing for us. It was a pround moment to include him in our roster of writers.

6) Like many Americans, my dad was enamored with Arnold Palmer, when he started his run. My fa-ther was not only intrigued with Palmer's game, but also, with Palmer, the pilot. During the GrandOpening of the Legend at Shanty Creek, we followed Palmer to his room after he completed his round.Palmer always one to give autographs (I have one) greeted my father and i as we got out pf the cart.He needed to freshen up after his round and his handlers were wont to dispatch us as soon as possible.However, my dad and Arnie started talking about flying and they talked for about 10 minutes, whileeveryone stood anxiously by. I got a photo of the two of them together and it was forever on my par-ent's mantel.

7) When Garland's owner, Ron Otto, bought his jet, he began a promotion with Joe Falvey, who was

his PR guy at the time, tagged, 'You're only 28 mintues from the Tee at Garland". Essentially, theywanted to use his jet to take corporate golfers up to Garland and to also alert golfers that they had arunway there. Myself and a couple of other golf writers were asked to take the trip as they began toroll out this program. As, my parents lived right across the highway from the airport, I invited my dadto see the plane and then watch us take off. As I began to show him the plane, the pilot walked up tomy dad and introduced himself, He said something to the effect that, "It was an airplane ride I hadwith you when I was a kid, that gave me an interest in flying. I always wanted to thank you for that,and now i can. Would you like to come and look the airplane over." Pretty cool.

8) My father retired at and early age and we were able to do a lot of traveling together. He could holda conversation with most anyone on any topic and once introduced to someone, i never had to worryabout working him into a conversation. Mike Husby, who met my dad on a number of occasions, stillremembers him fondly.

My travel bug most likely started with that trip 55 years ago, when we spent about a week and a halftogether, visiting the place where he was born and grew up. In the next couple of days, I will get achance to relive some of those moments and memories with my Dad. God I miss him. I miss you too,Mom.

=====================================================================TOP 10 MOST EXPENSIVE PUBLIC GOLF COURSES IN MICHIGAN: By Chris Lewis=====================================================================1.) Arcadia BluffsSeptember Weekday Rates*: $180Designers: Warren Henderson & Rick SmithYear Built: 1999Location: Arcadia

2.) Bay Harbor Golf Club – Links/QuarrySeptember Weekday Rates*: $139 - $159Designer: Arthur HillsYear Built: 1998Location: Petoskey

3.) Forest Dunes Golf ClubSeptember Weekday Rates*: $125 - $150Designer: Tom WeiskopfYear Built: 2002Location: Roscommon

4.) Bay Harbor Golf Club – Quarry/PreserveSeptember Weekday Rates*: $119 - $139Designer: Arthur HillsYear Built: 1998Location: Petoskey

5.) The Resorts of Tullymore & St. Ives – Tullymore Golf CourseSeptember Weekday Rates*: $125Designer: Jim EnghYear Built: 2002Location: Stanwood

6.) Treetops – Masterpiece, Premier, & SignatureSeptember Weekday Rates*: $115Designers: Robert Trent Jones, Sr., Tom Fazio, & Rick SmithYears Built: 1987, 1992, & 1993Location: Gaylord

7.) Treetops – TraditionSeptember Weekday Rates*: $110Designer: Rick SmithYear Built: 1997Location: Gaylord

8.) The Resorts of Tullymore & St. Ives – St. Ives Golf CourseSeptember Weekday Rates*: $100Designer: Jerry MatthewsYear Built: 2002Location: Stanwood

9.) Shanty Creek Resorts – The Legend & Cedar River Golf CoursesSeptember Weekday Rates*: $79Designers: The Legend – Arnold Palmer, Cedar River – Tom WeiskopfYears Built: The Legend – 1986, Cedar River – 1999Location: Bellaire

10.) Sweetgrass Golf ClubSeptember Weekday Rates*: $75Designer: Paul AlbaneseYear Built: 2008Location: Harris Note – * Weekday rates include 18 holes with a cart

==============================NEW SHOWS ON GLSP NETWORK==============================Michigan Travel Television

Scenes From Porcupine State Park http://www.youtube.com/watch?v=GxIq0yBh1H0Michigan Skier Television

Stephen Kircher -Winter Olympics, the Golf Market and Pure Michiganhttp://www.youtube.com/watch?v=m8ecYP9c_cc

Michigan Golfer TelevisionScott Hebert at the PGA Championship - http://www.youtube.com/watch?v=v-B_2Y2PGJMWisconsin Golf- Peter Allen and Mike Duff discuss their favoriteshttp://www.youtube.com/watch?v=pTmzwSPmA7w

Sweetgrass GC - Jennie McCafferty interviews Dave Douglas, Dir. of Golfhttp://www.youtube.com/watch?v=oQ5g4spcm40

Michigan Runner Television- The 2010 Crim Festival of Races - http://michiganrunner.tv/2010crim

=========================================GARETY WINS 14TH GAM WOMEN'S SENIOR=========================================Joan Garety (Ada) went out on the links at Crystal Mountain’s Mountain Ridge course and did whatshe has been doing for years: she made a lot of putts and ended up holding a championship trophy.Garety shot 80-77-159 to win the 14th GAM Women’s Senior Tuesday afternoon.

“I putted well,” said Garety. “I didn’t strike the ball as well as I would have liked or hit as manygreens as I would have liked, but at the end of the day I ended up with the low score. When you writeyour score on the card you don’t have to describe your shots so it may not always be pretty.”

Garety said her bogey on the par 3 17th hole was indicative of how the tournament was for her. Shehit her tee shot into the rough, took two strokes to get out of the very-tall grass, then sunk a tricky 7-foot putt.

“That putt kept me in a three-shot lead going into the last hole,” said Garety. “It turned out to be re-ally important.”

Garety chalked up her success on the greens to her familiarity with them. She has played CrystalMountain many times, particularly at the Michigan Women’s Open over the past few years. Sheknows the subtleties of the Mountain Ridge greens and felt that gave her a little edge.

“There are some greens here that appear to break in odd ways until you’ve played it a few times,” saidGarety. “It was helpful to know flat out how the greens were going to react. I could look at somethingwith the knowledge of what it was going to do. Some of the stuff is pretty subtle and you can missyour putt if you don’t know the greens here.”

Full results are available on the GAM web site at http://www.gam.orgTaken from a Susan Smiley GAM Release

=======================================================THAD GUTOWSKI - THE CYBER-GEEZER - PART IV OF A SERIES=======================================================All email messages are not created equal. And all are not opened at the same rate. So what else is new?How about this: In a study of over 200 million emails, open rates ranged from an astounding 93% toa low of less than one per-cent. I am sure the creators of the latter expected more.

The Subject line opens the door to your message. You can have the greatest email content in the worldbut if the viewer doesn’t open your message all the work, thought, time and effort is in vain. The keyto success in opening your message depends on a SPAM filter along the line, as well as to what the re-ceiver is interested in at the moment. In the next issue we will address how SPAM in the can, a port-manteau of spiced and ham become an important element of internet communication lexicon.

For now we will look at the starting point to your success with email marketing – the Subject line.Studies show that almost 40% of recipients use this to determine if they will open the message.Though the From line really comes first, I am presuming those on your email list recognize your fullname and facility, so include both. But be sure to use the same identification on every email to every-one on your list. Resist the urge to be clever! Remember your facility is not the only game in town.Not by a long shot!

The Subject line is the single most important key to your success and great care is required, no let merephrase that, demanded, to entice the viewer to open the message.Anything less just will not work. And how about this – studies show that the viewer makes the deci-sion in about three seconds!

Start by promising a reward or with a positive statement - not a question, which incidentally, Ipainfully see far too often. Needless to say your body copy must deliver on the promise. Which ofthese Subject lines do you believe will have a higher open rate?

Info from Goat Track Hills or Inside: How to swing like Fred Couples.

If you picked the first, accept my condolences!

The rule of thumb is to keep the Subject line under 50 characters and spaces. Freddie’s above came tothirty-seven. If you have done a good job in segmenting your email list the open rate will increasewhen the message fits the audience. I know from decades of experience that a shotgun approach doesnot deliver the results of target marketing. I talked to someone the other day who said he sent out anemail “blast” (I hate the word!) to a list of 8,000 and received one response. One!

If your email marketing software offers it, I suggest you test your Subject lines by sending your mes-sage first to a small group (10%) on the list. After a couple of days check to determine how you didwith opens, bounces, opt-outs, forwards and spam reports. If the numbers leave something to be de-sired you can make the necessary changes before you send out the final version.

I fully realize, this is going to take some time and effort, but if you want to be a success in this specificmarketing concept it must be done. One of the rewards is your competition probably won’t followmuch of what I have covered and will continue to turn the crank the same old ineffective way.

I’m out of space so I will close fulfilling the implied promise relative to Fred Couples.

Just click here: http://www.golfpromaster.com/golf-pro-master-tips-and-guide/.

Reminder: I continue to look for prize-winning email messages.Please send to: cybergeezer@inbox.com

==================MINZEY'S MUSINGS==================Little Firefighter

A firefighter was working on the engine outside the Station, when he noticed a little girl nearby in alittle red wagon with little ladders hung off the sides and a garden hose tightly coiled in the middle.

The girl was wearing a firefighter’s helmet.

The wagon was being pulled by her dog and her cat.

The firefighter walked over to take a closer look. 'That sure is a nice fire truck,' the firefighter saidwith admiration.

'Thanks,' the girl replied.

The firefighter looked a little closer. The girl had tied the wagon to her dog's collar and to the cat'stesticles.

'Little partner,' the firefighter said, 'I don't want to tell you how to run your rig, but if you were to tiethat rope around the cat's collar, I think you could go faster. '

The little girl replied thoughtfully, 'You're probably right, but then I wouldn't have a siren.'

***A man and his wife rushed into the dentist's office and the man told him that he needed to have atooth pulled. He told the dentist that he had two buddies waiting to play golf and that they had a teetime in 30 minutes. He said he did not have time for the gums to numb so he wanted nothing for thepain. Just pull the tooth. The dentist was impressed with his bravery and his willingness to endurepain and asked the man "which tooth is it." The man turned to his wife and said, "Open your mouth,honey, and show him which one."

***A professor told his English class that in English, a double negative forms a positive. He further statedthat In some foreign languages, a double negative is still a negative. However, he pointed out that inno language does a double positive form a negative. At that time, a voice from the back of the class-room stated, "Yeah, right."

===============================================================================FOREST DUNES GRABS 45TH RANKING IN GOLF MAGAZINE'S LATEST TOP 100 COURSESYOU CAN PLAY===============================================================================

The list of accolades for Forest Dunes Golf Club grew longer in August with the course’s debut at the45th spot on Golf Magazine’s latest ranking of its Top 100 Courses You Can Play.

Former British Open champion, Tom Weiskopf, who has praised it as one of his three best designs, de-signed the 10-year-old course, nestled in the Huron National Forest in northern Michigan.

Securing a place on Golf Magazine’s Top 100 is a natural for Forest Dunes. Last year readers of GolfWorld magazine selected it as the top public course in the country. It was also ranked No. 18 on GolfDigest magazine’s list of the 100 greatest public courses in America. It is a perennial choice on GolfWeek’s list of their top 100 modern courses in the country.

“The course has been here for 10 years and its still climbing up in the rankings. That says a lot aboutthe golf course,” said General Manager Mark Gurnow, who acknowledged that Forest Dune’s remotelocation has been a detriment to getting critics to review the layout. “Our goal is to move up every listthat we can not just from a golf course stand point but from a service stand point as well.”

Gurnow saluted course superintendent Jim Bluck, who he said is the best in the business, and deservesthe credit for maintaining the course in such a pristine fashion that voters for the magazines cannothelp but be impressed.

While Weiskopf was the artist who created this masterpiece, Forest Dunes owes its wide appeal to itsroots – the 40,000-acre Huron National Forest with rolling white sand dunes underfoot. The 7,141-yard course has five sets of tees and is cut through and around acres of gleaming natural sand thatadds to its unique looks for an inland course in a forested area.

Complementing the golf course is a huge practice facility, a two-and-a-half acre-putting course, and a15,000-square-foot clubhouse reminiscent of a great Adirondack lodge.

The golf club’s location is also an environmentally sensitive one as it is in the Au Sable River valley,adjacent to the Mason Tract stretch of the river.

Because of its unflagging efforts to protect the river, the course earned a coveted Gold Signature Certi-fication from the Audoban International organization in 2003. It is the highest level of certification agolf course can receive, and Forest Dunes is the only course in Michigan to achieve that distinction.There are only 21 other golf properties in the world with that gold certification. Troon Golf, a world-wide leader in luxury golf clubs, manages the club.

Members and guests of Forest Dunes Golf Club enjoy a scenic lifestyle experience unique to northernMichigan. For more information, call (989) 275-0700 or visit http://www.forestdunesgolf.com.

Taken and edited from a Resort & Golf Marketing -Dave Richards- Release

=============================================MICHIGAN GOLFER MAGAZINE - SUMMER ISSUE=============================================Table of ContentsAlma Scots - Chris Lewis

Walter Hagen Returns to French Lick - Brad SheltonFrench Lick Defies Economic Downturn - William SheltonForest Dunes - Mike Duff

Acquinas Golf - Chris Lewishttp://issuu.com/michigan_golfer/docs/mg0610Past Issues 1996 - 2010http://michigangolfer.com/#pastissues

================================2010 MICHIGAN GOLF CALENDAR================================ September3-6 Labor Day Madness at Marsh Ridge Resort, Gaylord, MI

Registration: http://marshridge.com/golf/proto/marshridge/calendar/calendar.htmVideos of Past Tournaments http://glsp.com/marshridge

3-5 3rd Annual Patriot Golf Day Shootout, Treetops Resort, Gaylord, MIRegistration: http://treetops.com/index.php?method=golf&subpage=patriotgolfdayVideos of Past Tournaments http://glsp.com/treetops

11 MIAGT at Coyote Preserve GC, Coyote Preserve Golf Club, Hartland, MIhttp://www.miagt.com/index.php?pg=schedule

13-16Michigan PGA Match Play, Oakland University, Sharf

18MIAGT Tour Championship, The Grande Golf Club, Jackson, MI http://www.miagt.com/index.php?pg=schedule26-2823rd Annual Pepsi Charity Invitational, Treetops Resort, Gaylord, MIRegistration: http://www.treetops.com/index.php?method=golf&subpage=pepsitournament

Videos of Past Tournaments http://glsp.com/treetopsOctober1-3Ryder Cup, Celtic Manor Resort, Newport, Wales

2 Golf League Championship Tournament. Eagle Eye Golf Course, Bathhttp://www.migolfleague.com or http://www.mgcoa.org9-10Toughman Scramble, Treetops and Black Bear GC, Gaylord and Vanderbilt, MIhttp://www.treetops.com/index.php?method=golf&subpage=Toughman_Tournament

November and December30 - Dec 2Michigan Golf Business Conference and Vendor Fair,Amway Grand Plaza Hotel, Grand Rapids

http://www.mgcoa.org

-- MG --