September 2013 to Current

January 2004 to January 2008

January 2001 to September 2013

Michelle Blair Terrell

Executive ProfileA Sales, Franchising and Retail Executive with verifiable year-after-year success achieving revenue, profit andmarket growth objectives. Extensive experience managing all aspects of business from startup to re-engineering.Highly successful in building sales, brand and vendor relationships driving cost reduction and margin increases.  

Skill HighlightsMulti Unit Retail Sales/Operations/Management Advertising Sales/ManagementFranchise Sales /Operations and ComplianceLocation Design/Construction ManagementCRM/KPI Strategist Marketing and AdvertisingBrand Management/Merchandising

Human Resources-Recruit, Train, SuperviseBusiness Plan PreparationVendor Relations, Partnerships and NegotiationsP&L Management/Budgeting ExpertiseShrink Reduction/Loss PreventionRevenue and Market ExpansionSupply Chain OptimizationProduct/Packaging Development

Professional ExperienceVMR ProductsDIRECTOR OF FRANCHISING, RETAIL and INTERNATIONAL MERCHANDISINGMiami, FLThe largest e-cigarette/vaporizer manufacturer world wide.  Hired to develop the retail identity throughout theUnited States:

Lead four successful product launches throughout the US. Established retail distribution channel of 50,000 C-store locations and 15,000 specialty stores.Generates $10 million in incremental annual revenue.Designed and implemented Flagship Store.FDD documentation preparation/Franchise offering nationally and internationally.Designed Retail Kiosk. Produced standardized merchandising molds for product placement and brandintegrity.Pioneered quarterly strategies and framework to achieve organizational goals and objectives.Design and construction of US E-liquid Production Facility.Conduct market analysis, intelligence and annual plan development for up-to-date market changes,quarterly reviews/performance of retail outlets to the company's board members.Insure compliance, trade terms and conditions to legal and regulatory requirements.Manage evaluations, selection, certification and supervise retail performance and compliance.

Tiempos Del Mundo (Washington Times)VICE PRESIDENT OF ADVERTISINGMiami, FLA Newspaper division of United Press International and a sister publication to the Washington Times. Hired toreview the continuous demise of the Spanish language edition. 

Re-engineered Operations and Sales Divisions.Reduced cost and production by 50% by reducing from 15 publications to four regional and oneinternational editions.Enabled the life of the newspapers to an additional 5 years.

Cookies By DesignREGIONAL DIRECTOR, OWNERMiami, FL The originally "Cookie Bouquet Company". Started as a hobby and a dream; became a career. Offering decoratedcookies, cupcakes, candy to retail and wholesale customers.

Owned and operated four award winning national franchise locations.Revenues totaled over $2 million per year in sales.Secured licensing agreements with Disney, Target, PAWS (Garfield) and Trading Spaces.Secured product distribution agreements with Universities, Professional sports teams, Hospitals and

16330 SW 80th Ave, Miami, FL 33157 - (305) 915-1501 (C) - michelleblair@hotmail.com

January 1999 to January 2001

January 1997 to January 1999

January 1992 to January 1994

January 1990 to January 1992

January 1987 to January 1990

1-800- Flowers .Developed Regional Co-op amongst Franchise owners increasing revenue by 27%.Awarded "Top Producing Franchises of the Year" several consecutive years.Regional Director - tri-state area of franchise compliance.Regional Advertising Director - create, design and implement media buys for tri-state region. 

Real Media, A Publigroupe CompanyVICE PRESIDENT OF ADVERTISINGMiami, FLAdvertising agency and sales representation firm targeting the Latin American and US Hispanic Markets.

Developed the world's largest representation firm of brand name newspaper and portal sites. Reforma, El-Clarin, Groupo El Diarios, Double click. Managed Sales and development team of 40 in the United States, Latin America and abroad.Generated over $5 million in annual online advertising revenue in year one.Spearheaded the world's largest dual representation firm of brand name newspapers and portals,representing more than 300 sites in Latin America.

Miami Herald OnlineADVERTISING MANAGERThe Miami Herald's online division of Knight-Ridder Newspapers,

Pioneered Internet University training 1000 Knight Ridder Sales Representatives how to sell/bundleonline packages.Managed a staff of 32.Developed portals herald.com, elnuevoherald.com, Miami.com, cars.com, homehunter.comGenerated a 300% increase in online advertising sales for Classified Ventures. 

Ocean Drive MagazineDIRECTOR OF ADVERTISING AND PRODUCTIONMiami Beach , FL Florida's hottest lifestyle magazine, in 3 languages and distributed internationally.    

Successfully launched startup publications - Ocean Drive, Miami City Guide and Computer NewsInternational.Created Media kit, profile and sales materials.Profitable publication in its second edition.Managed a staff of 8 sales people producing over $200k per publication.Produced a 50% editorial and 50% advertisement publication monthly.A bilingual publication with international distribution.Managed the production and printing monthly.

Computer News InternationalSALES MANAGERMultilingual computer trade publication distributed in US and Latin America.

Managed sales team of 4.Trilingual publication; English, Spanish, PortugueseEstablished 10,000 distribution locations.Managed production and printing monthly.Prepared Bulk Mail distribution.

Bell South Yellow PagesDISTRICT SALES MANAGERSt. Louis , Missouri

Traveling premise sales, promoting yellow page advertising in the Central States Division.

EducationSouthern Illinois UniversityAssociate of Arts: Marketing and AdvertisingEdwardsville, IllinoisMarketing and Advertising