Michele Amar-Ouimet Director French Music Export Office New York Currents and Cross-Currents in...
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Michele Amar-Ouimet Director French Music Export Office New York Currents and Cross- Currents in Digital Music Distribution _________________________________________________________________ _____________
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Transcript of Michele Amar-Ouimet Director French Music Export Office New York Currents and Cross-Currents in...
Michele Amar-OuimetDirector
French Music Export Office New York
Currents and Cross-Currents in Digital Music
Distribution ______________________________________________________________________________
The global cultural change
The timing of industry change
Our new opportunities
Riding the new digital waters as the currents change
Accessibility to digital music
The advantages of digital
The listener’s preference
The Dilemma of Digital
At least 90% of music consumption is illegal
Consumer spending forecasts
Physical vs. Digital sales YTD
Statistics
A new model of marketing
Advantages in the digital realm
Independent Label innovation
Marketing in the Digital World
Opportunity for Independents
THOUSANDS OF INDEPENDENTS
HUNDREDS OF DIGITAL SERVICES
MILLIONS OFMUSIC FANS
The World of Apps
Subscription Services
Publishing Platforms
Digital Music Trends
D.I.Y
Profit structure
Independence
Far-Reaching Potential
New Ways How Digital is Helping Smaller Labels
Global Opportunity
• The Digital Marketplace opens up a worldwide audience and market
• New fans and revenue for indies
• Music from anywhere to anywhere in the world
Tim Mitchell
this slide looks like too much -i feel like we should break down into "high level" like integrity and scalability and then perhaps go into "tactics" with the technology stuff on another slide - sort of - this is our competitive advantage, and this is how we get there: technology does the heavy lifting and we can concentrate on relationships and service
Inventory advantage
Getting artists paid
Promotion
Accessibility through Aggregators
Where Physical Cannot Go
Democratization of Digital Media Content
Reduced Cost of Production & Distribution
IODA develops and hosts distribution, marketing, and back-office technology services that allow independent content owners to operate and manage their digital media business
Founded in San Francisco in 2003
Market Leader
Over 1 million tracks from several thousand labels in over 50 countries
100+ service and promotional partners — over 350 retail outlets
75 full time employees
Fortune Magazine’s 25 Breakout Companies 2005
IODA at a Glance
Global Presence
HEADQUARTERS OFFICESCONSULTANT
S
DISTRIBUTORS
(D3)PARTNERSLEGEND:
Comprehensive Solution
DISTRIBUTION
MARKETING
BACK-OFFICE
IODA Digital Distribution
$10B DIGITAL MUSIC
MARKET IN 2010
THOUSANDS OF
INDEPENDENT RIGHTSHOLDE
RS
HUNDREDS OF DIGITAL MUSIC
SERVICES
DIGITALCONTENT
AGGREGATION
•Efficient in-house encoding and delivery supply chain •Strong relationships with Indie-focused programmers•Creative retail marketing plans for developing artists
Over 350 Outlets Worldwide
Over 50 additional priority deals in negotiation, 100+ on deck
D3 (D-Cubed)
D3 = Digital Distributor Dashboard
White Label Platform for CD Distributors
Co-Branded Interface and Messaging
Integrated Accounting and Reporting
Two-tiered Marketing and Promotions Support
Catalog Growth
Clients: Koch, Naxos, Allegro/Nail, Revolver, Shellshock (UK), Bayside (Tower), Daikisound (Japan), Synergy, Outside Music (Canada), Inertia (Australia), Suburban Home, Roads to Ruin, Southern Music, 101 Distribution, Sonic Redezvous (Sweden), KSD, Tonevender
Distributors
Back-Office
Encoding/ProductionInventory/Metadata
Scanning
Ripping
Transcoding
Rightsholder DashboardContent Management
License Management
Royalty Reporting
Service DeliveryContent Feeds
Network and Hard Drive
Data Exchange
Rightsholder Dashboard
Royalty Reports
Value to Content Owners
Full Technology Solution
Comprehensive and Broad Market Reach
Market Experience & Negotiating Power
Easy-to-use Online Tools for Complete Business Control and Transparency (ASP)
Promotional Network and Intelligent, Transparent Marketing Services
Expanded Revenue Base with Minimal Startup Expenses
One License for Thousands of Indies
Comprehensive, Diversified Catalog
Timely Delivery of Clean Metadata and Media
Marketing Support and Filter with SPOC
Reduced Administration and Reporting Burden
Value to Digital Retailers
IODA Digital Marketing
Using technology to connect music with fans
Bringing scalability to a rolodex-based business
Driving Digital and Physical Sales for Labels
Intelligence-driven Marketing Campaigns
FANSMICRO-MARKETERS/ PROMOTIONAL
PARTNERS
SALES
Digital Music Discovery
• Inside the Music Stores– Browse– Search– Recommend– Relate– Collaborative Filtering– Radio– Community/Playlists– Personalization
Tim Mitchell
this slide looks like too much -i feel like we should break down into "high level" like integrity and scalability and then perhaps go into "tactics" with the technology stuff on another slide - sort of - this is our competitive advantage, and this is how we get there: technology does the heavy lifting and we can concentrate on relationships and service
Digital Music Discovery
• Outside of the Music Stores– Blogs and Podcasts– Web Radio– Zines and Review Sites– Community/Social Networks
Tim Mitchell
this slide looks like too much -i feel like we should break down into "high level" like integrity and scalability and then perhaps go into "tactics" with the technology stuff on another slide - sort of - this is our competitive advantage, and this is how we get there: technology does the heavy lifting and we can concentrate on relationships and service
Blogs and Podcasts
Embedded code creates distributed affiliate network
Social Networks
Community-focused promotional partnerships
Building Community
Promotional data integration – manage once, publish everywhere
International Music Discovery
• The Problem– International Discovery Today – What is World Music?
• The Potential – Why it’s Important
• For Indie and Niche Music• For the World
• One Solution – A Simple, Data-driven Concept
Tim Mitchell
this slide looks like too much -i feel like we should break down into "high level" like integrity and scalability and then perhaps go into "tactics" with the technology stuff on another slide - sort of - this is our competitive advantage, and this is how we get there: technology does the heavy lifting and we can concentrate on relationships and service
Region Filtering
Region Filter: China
Region Filter: China
Region Filter: China
Chinese Folk
Private Label Stores
• Direct to Consumer
• Label and Artist to Fan
• Indie Labels have brand and following
• Satisfy the customer at their point of discovery and interaction
Six Degrees Shop
MSO Symphony Store
Thank You.
