• MICHEL MCCLUNG• LAUREL TEMME• JAKE SPACEK• Good Morning• Starbucks Commercial• Starbucks Glen

STRENGTHS• NUTRITION CONSCIOUS• FAIR TRADE• TRANSNATIONAL COMPANY• GREAT CUSTOMER SERVICE• VIVACIOUS ENVIRONMENT• LOCATION• GREAT COMPANY TO WORK FOR

WEAKNESSES• PRICE

• LOCATION• TARGET MARKET

• STRICT COMPANY POLICIES • GLOBAL COMPETITION

• Nightline Video

OPPORTUNITIES• COBRANDING WITH FOOD AND

OTHER BEVERAGE COMPANIES TO SELL IN THE CAFÉ’S

• SELL DIFFERENT FAIR TRADE PRODUCTS

• EXPAND GLOBAL OPERATIONS

THREATS• COMPETITION• THEY REMAIN VULNERABLE TO THE

POSSIBILITY THAT THEIR INNOVATION MAY FALTER OVER TIME.

• ECONOMY OF THE COFFEE BEAN• COFFEE DRINKING TREND MAY TURN

TO ANOTHER BEVERAGE

SOURCES• http://www.youtube.com/watch?

v=_pbQkCleBXI&feature=related• http://www.youtube.com/watch?v=-oOqM98Ga34• http://www.youtube.com/watch?v=4VWMVYibkfo• http://www.youtube.com/watch?v=14qeu7JRwt0• http://www.starbucks.com/default.asp• http://www.marketingteacher.com/SWOT/

starbucks_swot.htm• http://www.truthorfiction.com/rumors/s/starbucks-

iraq.htm