Michael S. Crawford

33 Alicia Road • Dorchester, MA, 02124 • 901-335-3605 • mcrawford42@gmail.com

!EDUCATION Simmons College Boston, MA Master of Science, Communication Management May, 2012 Concentration in Integrated Communication Tactics

• Thesis, “Engaging a Younger Radio Audience in the Digital Age” • 3.8 GPA

Related Course Work • Intercultural Communication • Integrated Marketing Communication • Financial Aspects of Business • Organizational Communication Research Management !

Fitchburg State College Fitchburg, MA Bachelor of Science, Communication Media May, 2004 !RELATED EXPERIENCE DoubleSnap Trim Stoughton, MA Marketing Consultant March, 2014 - Current

• Responsible for creating and maintaining social media presence. • Develop copy and design for online marketing/advertising. • 4:1 ROI advertising success with Facebook marketing platform. • Develop and co-create integrated marketing plans including social, traditional, and print campaigns. !!

WBZ NewsRadio 1030 (CBS Corporation) Boston, MA Promotion Manager Sept, 2009 - Feb, 2014

• Served as Director of Marketing and Promotions of WBZ NewsRadio 1030: August 2012 - November 2012. • Managed over 125 station events with attendance ranging from 300 – 4,000 including the WBZ Business Breakfast series, Ski with WBZ program, and the Free Friday Flicks summertime community program. Events are designed to increase nontraditional revenue and brand exposure. • Responsible for recruitment of WBZ Event Marketing Team. Hired, trained and lead a staff of seven Event Team members, whose responsibilities include station imaging, grassroots marketing and performing multiple station appearances. • Maintained educational leadership role of WBZ NewsRadio Internship program with one or two students each semester. Lead to direct hire rate of 50% upon completion of the program. Educated interns on all facets of the radio broadcast industry, specifically event management and marketing.

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Entercom Communications Memphis, TN Promotion Director, WMFS FM & AM, WMC-AM Apr, 2007-Sept, 2009

• Created, developed and executed signature station events for WMFS/93X and ESPN92.9fm leading to consistent brand building and increase in revenue for cluster via client collaboration. • Responsible for record label, artist and concert promoter relationships to create successful and memorable live events with attendance regularly between 1,000 – 6,000. • Composed press releases and other marketing materials for over 30 station events. • Directed and produced video content for station and clients including 745-CASH commercials, music festivals, video interviews and live events. !!

CBS Radio Memphis, TN On Air Talent & Promotion Coordinator, WMFS/WMC-FM May, 2004-Apr, 2007

• Board operator for the Howard Stern Show affiliate broadcast (2004 - 2006) and Rover’s Morning Glory morning show (2006 - 2007). Duties included on - air shift one hour prior to broadcast, recording then airing weather and traffic reports.

• Co-host of ‘The Radio Guys’ nighttime talk show (2004 - 2006). Responsible for producing and editing on-air content, interaction with listening audience and social media marketing of show.

• Responsible for professional operation of multiple live broadcasts including both on location and in-studio production and engineering. !

CBS Radio Boston, MA Promotion/Sales Intern, WBZ NewsRadio 1030 Mar, 2003-May, 2004

• Street Team/Brand Associate for all WBZ NewsRadio 1030 appearances and events from August 2003 - January 2004.

• Helped develop non-traditional revenue generating avenues for sales department. • Editing and copywriting sales collateral ‘One-Sheets’ for sales presentations and client

content. !!SKILLS • Event Planning and Execution • Social Media Marketing • Adobe Creative Suite 5.5 • Department Management • Strong PublicSpeaking/Emcee • Microsoft Office Suite • Brand Development • Photography/Video Direction • Web Site Development !!ACCOMPLISHMENTS

• Helped co-design curriculum for Fisher College Communication program. • Fast-track promotion from part time Street Team to Promotion Director in two years. • Published Photographer - 2nd Place in national photography contest. • Can tell a bad joke in a moment’s notice.