Michaela VildovaCatalogue Presentation

30th April 2015

Outline and interrogate commonalities/links/influences of Dadaism, lettrism and concrete poetry on graphic design.

• Andrea Mason-Material Text Lecture

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1Why have you choose your subject and the related question?

• personal interest in history of arts and crafts

• commissions related to the war and avant-garde artists

• technological innovations, radical political, social, economic and cultural changes

• avant-garde movements, social revolt and anti- traditionalism

• Inspiration by Hannah Hoch-first term project

Raoul Hausmann, Hannah HochBeautiful Girl, 1920

Guillaume ApollinaireIl Pleut (It's Raining), 1918

Isidore IsouAmos,1953. 

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2How you are going to go about answering the question?

• Art movement of the European avant-garde in the early 20th Century

• History, major characters, definition and examples of Dadaism, concrete poetry and lettrism

• outline and interrogate the commonalities, links and influences with graphic design by examples

• Interrogate work by Jamie Reid (inspired by Dada) and Ben Duarri (calligrams)

• Why collages?

• Experiment-own Dada poem

Hannah Höch,Dompteuse (Tamer), 1930 Photomontage with collage elements

Kurt SchwittersThe bearded Heart 1923

Jamie ReidGod Save the Queen 1977The cover art for 7’ Sex Pistols single

What do you think you will gain by answering this question?

• reflect of social and political situation• expression of feeling, opinions and ideas• personal knowledge

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Who will you use to help you construct your arguments?4

4 Dadaism• Hugo Ball – one of the founders of Dada• Tristan Tzara and Marcel Duchamp• Hannah Hoch, Raoul Rausmann etc.

• Jamie Reid- graphic designer of Sex Pistols (inspired by Dada)

Concrete Poetry/Lettrism/Calligrams• Guillaume Apollinaire-avant-garde calligrams poet

• Screen Prince-pseudonym Ben Duarri artist and designer creating calligrams of famous musicians portraits using their lyrics.

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5• Online sources • Library• History of graphic design ( 100 ideas that changed graphic

design by Steven Heller, Introduction to design by Alan Pipes)• Focus on avant-garde movements, artist, writers and thinkers• Works of artists used to construct the essay

Where will you go to get information to help you write your essay?

When will you do all this work?6

6• April - update all reviews on my blog, add references if

missing and rewrite in academic writing, collect imagery

- essay plan - document design

• April-13th May – essay finish• 13th-19th May - check, add, print

Essay plan

INTRODUCTION

BODY

CONCLUSION

• Time period ( World War 1, avant-garde)

• Political and social situation

• Art movements

• Content of body essay

Introduce the main idea and purpose of the essay

• What is Dada?

• Features, artists

• Punk design

• Modern art

• Why collages/photomontages?

• Differences concrete poetry/lettrism

• Basic elements

• Isou’s ideas into visual arts, film, architecture

• Illustration, symbols, pictograms

• Visual/concrete poetry around

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