Michael Zawacki Jason Cubberley James Scarola Lansing Cookson Brett West.
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Transcript of Michael Zawacki Jason Cubberley James Scarola Lansing Cookson Brett West.
Michael ZawackiJason Cubberley
James Scarola
Lansing CooksonBrett West
•Napster’s Impact on Penn State•Comparison of Napster,
Rhapsody, & iTunes•HCI Improvements
•Impressions and Insights
Organizational Strategy
• Curb illegal downloading by providing students with a legal alternative– Proactive path, rather than only
enforcement• Responsibility is shifted from PSU to the
students– No excuses
• Similar strategy to LateNight PSU– Looking out for students’ best interests
Organizational Impacts on PSU
Image of Penn State
• Reinforces the university's image as a technological leader– Prestige in being the first to implement
such a partnership• Emphasizes Penn State’s tradition as an
institution that values the best interest of its students
• Instills a sense of pride in those affiliated with the university
Organizational Impacts on PSU
Future Potential with PSU
• Educational– Lecture recordings– Language material– Music classes (Exclusive PSU compilations)
• Penn State music ensemble content• Expand into other media forms
– Partnership with legal online movie services– Affiliation with audio book provider
Organizational Impacts on PSU
Rhapsody
• Price– $4.95/mo Radio Access– $9.95/mo Unlimited Streaming– $0.79 per song (CD Burning)
• Setup– Difficult: Need to download from a certain location.
Existing users have a needlessly complex set of instructions to follow in order to re-install the software.
• Compatibility– Windows only
• Features– Streaming audio, CD burning, custom radio, and
different service plans.• No real name recognition
Source: http://www.listen.com
Service Comparisons
Napster
• Price– $9.95 per month for the Premium Service– $0.99 per song– $9.95 per album
• Setup– Easy: Download and install software,
registration required to use service and buy songs.
• Compatibility– Windows XP or 2000
• Features– CD burning, tethered downloads, streaming
songs and custom radio.• High name recognition due to the previous illegal
music service and recent advertising.
Source: http://www.napster.com
Service Comparisons
iTunes
• Price– $0.99 per song
• Setup– Easy: Download and install software, registration
only required to buy songs.• Compatibility
– Windows and Mac OS• Features
– CD burning, CD ripping, and visualizer• Moderate name recognition through advertising
Source: http://www.apple.com/itunes
Service Comparisons
The Breakdown
Service Comparisons
Rhapsody
Napster
iTunes
Price Varies Varies Low
Setup Difficult Easy Easy
Compatibility
Features
Name Recognition
Low Moderate High
HCI Improvements
HCI Improvements
HCI Improvements
HCI Improvements
Overall Impressions
•We believe Napster is the best music service for PSU because it…
–Offers a wide range of ways to obtain music, such as streaming, tethered downloads, custom radio, and a music store.–Allows users to put their songs onto audio devices–Has name recognition from the previous iteration of Napster
•The downside of using Napster:–Compatibility issues with Mac users.–Certain songs that are “pay only” may aggravate students.
Thank you for your time!