M/VGRADUATE PORTFOLIO SELECTED WORKSMICHAEL J MCATOMNEY | BFA Fashion Design ‘13 | Journalism & Publishing | Queensland Unversity of Technology

INTRODUCTION Bachelor of Fine Arts Fashion Design Fashion Journalism

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y name is Michael McAtomney and I am a Bachelor of Fine Arts Fashion Design Graduate from the Queensland University of Technology in Australia. I graduated in 2013 with a Fashion

Design Major and a Minor in French Language and have since worked in fashion journalism and freelance design.

As a young designer I take influence from all creative avenues. I have a strong design aesthetic and a distinct sensibility towards emotional and practical design aspects. Having originally commenced my working life as a carpenter, and having worked in a multitude of industries including mining, journalism, tailoring and fashion design, I consider myself well-rounded and able to draw upon influences from many life experiences. Alongside fashion design, I have an avid interest in architecture, photography and literature as creative mediums, with a strong inclination towards fashion photography.

For me, fashion is the best avenue of self-expression given to people in an everyday context. I feel as though there is still much progress that can be made in the industry if we are willing to continue pushing the boundaries of fashion as both a method of dress and an art medium. In my designs, I am always trying to adapt and conceptualise the influences into garments that can tell a story, or wearable pieces of art. Design has given me the ability to show a side of my personality that might otherwise remain unseen.

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Name

Place & DOB

Email

Phone

Gender

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Michael James Francis McAtomney

Male

Toowoomba, Australia. 23 July 1989

michaelmcatomney@gmail.com

Australia 0411 357 232International 0011 (+61) 411 357 232

PERSONAL Details

CONTENTS Projects & Experience

Mono-Veto Graduate Collection AW1407

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Curriculum Vitae05

Freelance Men’s Activewear Collection AW1523

27 Frock Paper Scissors Magazine 2012

EDUCATION Queensland University of Technology, Brisbane Australia. Bachelor of Fine Arts Fashion/Apparel Design | Minor in French Language | 02/2011 - 12/2013 Runner up Suzi Vaughan Design Award for Graduate Collections 2013

Queensland Academy of Fitness, Brisbane Australia. Certificate 3 in Fitness Industry | 06/2008 - 06/2009

Downlands MSC College, Toowoomba Australia. High School Certificate/OP | 11/2006

PROFESSIONAL The Cloakroom | Pistols at Dawn | Initial Denim, Brisbane Australia. Sales Assistant | Branding & Marketing Assistant | 06/2011 - 12/2013

The Cloakroom Standard Magazine, Brisbane Australia. Editorial Director, Contributing Writer & Stylist | 10/2012 - 01/2014

Tinker Tailor Alterations, Brisbane Australia. Manager | 01/2011 - 06/2011

Moustache Magazine, Brisbane Australia. Online Lifestyle Columnist | 12/2012 - 08/2013

HAN the label, Brisbane Australia. Design & Production Intern | 06/2012 - 07/2012

Doudoune Club, Val D’Isere France. Back of House, Bar Staff | 12/2013 - 04/2014

Darling Downs Tarpaulins, Reedy Creek Australia. Mining Contractor Australia Pacific LNG | 05/2014 - 10/2014

Ivan Johnston & Co Building Contractors, Toowoomba Australia. Junior Project Manager & Estimator | 02/2010 - 01/2011

CURRICULUM VITAEMICHAEL J MCATOMNEY | BFA Fashion Design ‘13 | Queensland Unversity of Technology

REFEREES Mr Andrew Byrne, Brisbane Australia. Director of The Cloakroom | Pistols at Dawn | Tinker Tailor | The Cloakroom Standard | (011+61) (07) 3210 1515

Mrs Kay McMahon, Brisbane Australia. Fashion Lecturer | Tutor at Queensland University of Technology | (011+61) (07) 3138 5551

Mr Lindsay Mason, Toowoomba Australia. Sports Master Downlands College | Former 1st XV Coach | Director of Rugby | (011+61) (07) 46909515

Mr Brock Johnston, Toowoomba Australia. Director/Owner of Toowoomba Scaffold Hire and Sales | Former Employer | (011+61) (07) 4639 2625

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p 06SKILLS | EXPERIENCE

Fashion Design | Wholesaling | Product DevelopmentCreative direction | trend forecasting.Product development knowledge and skills for wholesale collections.Strong fashion design knowledge and aesthetic.Knowledge of fashion design principles | how to implement them into designs for both menswear and womenswear for the differing fashion styles and seasons.Tailoring knowledge of fit, form and fabric for men’s bepoke tailoring and made to measure suiting and denim.Fabric and textile knowledge for streetwear, stretchwear and tailoring.Fabric and textile manipulation knowledge.Fashion illustrations of men’s and women’s garments across mixed media platforms.Fashion and accesories styling for photoshoots | lookbooks | editorial shoots.Basic knowledge of fashion photography.

Journalism | PublishingCreative direction.Project management.Magazine editorial direction and editing | overseeing advertising | layout | content | editorial voice | editing and selecting content | photo shoots | printing | styling.Published journalism articles on lifestyle | architecture | design | fashion in two print publications and one online. Persuasive writing.Creative non-fiction writing.Intermediate French Language.

Computer Program SkillsAdobe Illustrator | fashion technical drawings | rendered fashion illustrations.Adobe InDesign | layout skills for magazine editorials | photoshoots | lookbooks.Adobe Photoshop | basic editing skills | moodboards etc. Micorosft Excel | basic knowledge of using and creating spreadsheets. Microsoft Project | creating, workng towards and updating project timeline sheets.

Pattern Making & TextilesPattern making | cutting from blocks and measurements | suits, shirts, t-shirts, skirts, trousers, dresses, stretchwear, over coats.Machine skills | industrial sewing machines, over-lockers, binding machines, button hole machines, twin needle machine, elasticating machines, leather walking-foot machines.Alterations on suiting, shirts, trousers, skirts, evening gowns.Technical drawings and flat fashion drawings both by hand and digitally rendered.

The design brief for the final year project was to provide maximum felxibilty to the final year students to allow them to express their own aesthetic that they had developed over the course of their study. We were to design a six look collection - under our own creative direction and specialising in our chosen field of design - to be showcased in a catwalk show at the completion of final year studies. Alongside the collection we were required to have a professional photo-shoot, line-sheets, look-books and specification sheets. I chose to focus solely on menswear for my graduate collection as it is a design area I would like to focus on in the future. I had also commenced work in a tailoring establishment during my second year of study and therefore wanted to incorporate a tailored element into my designs.

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Mono-Veto AW14 BFA Graduate Collection

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DESIG

N Concept

My design research looked at the evolution of tailored garments throughout modern history and how certain aspects of tailoring came to be introduced. Due to this timeline I began to look at the concept of time as the man-made concept, as something only humans think of, how much stress this concept puts on the lives of everyday people in modern society and how it affects the gradual decomposition of progress. A combination of this concept of time and my desire to research fabric manipulation techniques in my collection gave me much of the mood for my designs alongside influences of boot-legging, the fall of the economy into the Great Depression during 1929. After much toiling and consulting with my tutors I reworked and redesigned a huge number of outfits. Though in the end, I was extremely happy with my finished runway collection. It possessed an almost theatrical style of dress with a certain romanticism, which worked perfectly for my target customer. I was able to work alongside a fantastic photographer to create a great photo-shoot alongside the runway collection.

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DESIG

N D

evelopment

I chose to work on both a written and digital journal in the form of a blog to document my design process. I started with a mind-map which is a technique I have come to use often both to start a collection, and to overcome design block. Using Tumblr as a medium proved to be extremely valuable as I am more infuenced by visually evocative content than I am by written word. After using the mind- map to source influence for the collection, I progressed to try and find as much visual imagery as possible that was associated with my main collection influences. I then sketched around 170 designs before I was able to narrow my choices and begin the process of toiling and fabric manipulation.

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TEX

TILES | Colour

With military tailoring influences from the uniforms worn in WWI and WWII, I was able to add a point of difference in sustainability by utilising old miltary surplas blankets and tenting. This gave these fabrics much of the distressed look without having to manipulate the fabric. I researched a lot of information about fabric manipulation and consultated two external tutors with expertise in costume design and textile studies. From this I was able to increase the extent of my trial and error methods of research with certain textiles.

I tried my hand at a lot of chemicals that I had found via internet research such as Devoré paste. Not many of these methods were overly successful when used on the final textiles I had chosen. After choosing my range of textiles - which consisted mostly of wools, woollen blends, lightweight linens and cotton drill for the trousers - I continued to experiement with fabric manipulation. Using wire brushes, sand-paper, and broken needles with no machine foot, I was able to find the desired look for most of the garments. For the final touches on the lightweight cotton garments I used a chemical called Potassium Permanganate, commonly used for water treatment and synthesis of organic compounds. This gave a distinct discolouration to the fabric to mimic sweat marks and general wear and tear before further deteriorating the fabric with sand-paper.

Pantone 19-0414

Pantone 19-1724

Pantone 19-4110

Pantone 18-5102

Pantone 16-1333

Pantone 18-1160

Pantone 19-1118

Veto AW 13/14 Colour Direction

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X 1.1 Look One

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The jacket is constructed with tenting canvas used by the ADF during the Vietnam War. It is constructed using top-stitching thread and the seams are lapped and left exposed raw to add to the look of the jacket, it is lined with faux fur. The pants are cotton drill with double width waistband and side tab fastenings. The shirt is made with a light Merino wool which was extremely comfortable and easy to work with. This shirt is also distressed using a wire brush and the hem and neckline are left unfinished.

I wanted to incorporate the use of leather into the collection. This outfit allowed me to do that without the leather becoming over-bearing. The top is constructed from a light cotton weave fabric for both the front panels and arms while the back is Kangaroo leather with a centre-back seam for comfort. The trousers are a black cotton drill with woollen jacketing used in panels over the posterior and on the legs. They are able to be tightened by the buckle on the centre back of the pant and proved to be the most comfortable pair of trousers in the collection.

X 1.2 Look Two

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This look takes a more casual approach to tailoring than the rest of the collection. The trousers were constructed using woollen jacketing with kangaroo leather for the pocket facing and as a centre back feature on an elastic waist band. The shirts is a distressed Japanese cotton which is extremely lightweight and comfortable. As comfort and loose-form was an aspect of this look, the mandarin collar and deep placket on the shirt are both buttonless.

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X 1.3 Look Three

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The jacket in this outfit is constructed using WWII German military blankets with a raglan sleeve and heavy stitching. The pants are constructed in a burgandy linen with a double button fastening at the centre-front. There is a buckle on the back of the pants to tighten through the waist. The shirt is constructed with jersey on the front and woollen back with fastenings over the left shoulder.

X 1.4 Look Four

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X 1.5 Look Five This is one of the more simple looks of my collection but also one that I like the most. I reworked the classic white shirt in a distressed lightweight linen with a deep yoke at the centre-back. The trousers are constructed from a lightweight cotton drill and are slim fit. The waistband fastening added the right amount of detail to the trousers as there is no fastening at the centre-front. They are fastened with the side buckles by pulling on the opposite side of the pant and have a concealed centre-front. The same style of pant in deep green with a more complex waistband also went very well with this outfit.

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The was a more formal look as I wanted to try my hand at more detailed suiting. To add a point of difference to the outfit I used leather on the inseam of the pants and on the back of the vest. Both the vest and the pants were fully lined and the exterior fabric was a wool/poly blend suiting fabric with a window pane check. For the dinner shirt I used a cotton with slight elasticity, and manipulated linen with a broken needle on a machine before using it as the centre-front panel and the yoke of the shirt. This gave the linen an almost bubble like appearance and added a lot to the chararcter of the outfit along with the black mother-of-pearl buttons.

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X 1.6 Look Six

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Men’s Sportswear AW15 Freelance Collection

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I was approached by two clients looking to start a men’s activewear brand aimed at the 25 - 40 year old male demographic, to be stocked in an online boutique and with a view to gaining bricks and mortar stockists. The clients asked for a collection that was inherently masculine, yet comfortable and stylish enough to be worn both as activewear and as sports leisure wear. I was to design and detail three looks with each look having at the minimum a singlet, shirt and shorts that could be mixed and matched. The specification sheets and technical drawings were then passed on to a sample-maker before tweaking and going into production.

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DESIG

N Concept | D

evelopment

The brief the clients gave was very broad in the sense that they had no real influences that they wished the collection to show. I researched a lot of activewear trends on WGSN and other forecasting websites to gain an idea of colour palettes, silhouettes and the technology that were being utilised in activewear. I looked at much of the activewear currently being sold to research what features could be altered to work for an older male customer. Due the fact that the garments were to be specifically designed for comfort and usability, I kept the silhouettes fairly simple and used the panel lines, colour palette and performance fabric selection as the main design features for the collection.

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TILES | Colour

The clients had met with prospective manufacturing companies in China and Indonesia prior to engaging me to design the collection. Due to this, they had already been given a range of performance based textiles that could be used for the collection. I chose to go with the lighter of the textiles for the majority of the collection, around 150 GSM, and used a mixture of textiles on differing panels of the garments for comfort and breathability. The colour palette was produced with a mixture of trending colours and base tones with three possible options for highlight features on the garments.

Matrix

By the WGSN Colour team, 20 June 2013

CLICK to return to the complete colour report.

CLICK to return to the sport colour report.

Matrix Pantone TPX/TCX

Sports: matrix

2015, Spring/summer

Download a fully editable high-resolution EPS file of this season's colours.

©WGSN 2013

Molten Camo: A/W 14/15 sport & street print &graphics

By Chris Coleman, WGSN, 25 March 2013

3D effects and free-flowing shapes prompt a new liquid camouflage direction for the snow sports market,in line with the Industrial Evolution macro trend.

Downloadable originals

Click on the individual icons below each design to download the hi-res and editable version of each print.

Bea Fremderman c,o,n,t,i,n,u,o,u,s & c-o-n-n-e-c-t-e-d exhibition, 2013

WGSN ANALYSIS

Theme: 3D moltencamouflageDirection: a soft-edged aestheticinspires a new 3Dcamouflage. Take theclassic routes ofcamouflage andtransform with organicshapes that appearliquid, free-flowing andgive the illusion ofdepthTechnique: play withmatt and shine, addelements of high-shine plastisol toexaggerate the 3DeffectPlacement: all-overrepeat patterns to beused on outerwear.Oversized placementprints work well ontees and jerseyColour: Use tone-on-tone to reinvent thetraditionalcamouflage. Naturaltones of bone andshale grey sitalongside subtle useof blue smoke tocreate a functionalsnow palette

©WGSN 2013

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X 2.1

X 2.2

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X 2.3

Frock Paper ScissorsMagazine Editor-in-Chief

X 3.0

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Frock Paper Scissors is an annual fashion publication created by a cohort of QUT students completing a fashion journalism course. The magazine comprised of both written and visual content ranging from lifestyle and beauty to fashion and sustainability for a female and male target

audience aged between 20 - 35 years. It was to be around 80 pages in length when completed, and

be sent to print for a run of 4000 copies before being launched and distributed nationally.

An interview process took place for positions on the management team, which

was eventually comprised of around 12 people for the print publication, and 12 for

online. Examples of written journalism pieces, fashion knowledge and management experience

were assessed. After originally applying for the postion of Men’s Fashion Editor, I was nominated and chosen to be Editor-in-Chief of the 2012 print publication. I was tasked with deciding on the creative direction for the publication alongside the Creative Director, organising weekly management meetings, liaising with printing companies, overseeing and editing all written content and photo-shoots and overseeing the layout of the publication.

CREAT

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irection

The creative direction for the 2012 Issue was the theme of Infinite Regenisis, it was our take on the trend of the fashion industry embracing the ever-expanding technology and werable tech industries. This theme was to transition throughout the entire issue and website for Frock Paper Scissors in 2012, though it was predominantly shown in the layout and design of the publication rather than the content.

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CON

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T Selection

The content for the publication was pitched and eventually submitted to the editorial team by all remaining members of the student group, before being either selected, edited or disregarged for the print publiction. The direction and style of articles and photo-shoots was entirely up the discretion of the students submitting the work, hence it varied in subject matter rather widely. The creative direction and guidelines for the publication were given to the contributors prior to starting work on the content, as well as the style guide for all written content.

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Garments by Pistols at Dawn | Initial DenimStyling by Michael McAtomney

REFEREES

Mr Andrew ByrneDirector of The Cloakroom | Pistols at Dawn

| Tinker Tailor | The Cloakroom StandardBrisbane Australia.

(011+61) (07) 3210 1515

Mrs Kay McMahonSenior Fashion Lecturer | Tutor

| Queensland University of TechnologyBrisbane Australia.

(011+61) (07) 3138 5551

Mr Lindsay MasonSports Master Downlands College

| Former 1st XV Coach | Director of RugbyToowoomba Australia.(011+61) (07) 46909515

Mr Brock JohnstonDirector of Toowoomba Scaffold Hire and Sales

| Former EmployerToowoomba Australia

(011+61) (07) 4639 2625

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MICHAELJAMES

MCATOMNEY

B.FA Fashion Design

michaelmcatomney@gmail.com0411 357 232

0011 (+61) 411 357 232