E15: A Retailer’s

Perspective

• Founded in

1952

• Family Owned

• 518 Stores

• 6 States

• All Company

Owned &

Operated

E15 Initiative

• Committed to 60 Stores in NC

• Currently at 30 Stores

• Single Largest Supplier of E15

in the U.S.

• Doing ~100 Stores in 4 Other

States in 2016

• Second Largest Presence

• High Gasoline Sales

• Easiest to Convert

• Geographic Coverage

• Market Penetration

• Efficient Marketing Efforts

Why NC?

Reasons for E15

• Prime The Pump Grant

• USDA BIP Grant

• Consumer Choice

• Differentiator

• >75% of Vehicles Can Use

• Positioning for Future

• Pioneering Spirit

Pricing

• Price Sensitivity: A Traffic Driver

• Value Proposition/Incentivize

• Promotions

• Ethanol Blending Economics

• Value of the RIN

• New Customers, Retention and

Cannibalization

• Infrastructure Costs/ROI

• 1 Lb. Waiver

• Misfueling Mitigation Plan

• Marketing/Naming

• Economics

• Consumer Awareness

Hurdles

• Get Consumers to A.C.T. =

Awareness/Consideration/Trial

• POS Info/Ambassadors

• No Sales Pitch

• Redirect Questions

• Misinformation

Educational