Michael Lellas Power Point Resume 7 21 09

Michael Lella’sPowerPoint Resume

Executive Summary• Experienced, successful marketing, operations,

and sales professional with proven ability to maximize market share, negotiate multi-million dollar contracts and increase both sales and profitability.

• Business Development

• Strategic Planning

• Program Development

• Multi-Unit Operating Skills

• Schematic Capability

• Rebate & Accrual Fund Mgt.

• Training & Development

• Analysis/Reporting/Compliance

Areas of Expertise

Areas of ExpertiseProficient in the following programs

Areas of ExpertiseCategory Management

ATM

BAKERY/BREAD

CANDY

CAR CARE

COFFEE

FOUNTAIN

COOKIES/CRACKERS

CORE-MARK / GROCERY DISTRIBUTION

DAIRY / ICE CREAM

FILM / BATTERIES

HBC

ICE

JUICE / WATER

LOTTERY

PET FOOD

PET GROOMING

PET SUPPLEMENTS

SELF-FUNDED- MONEY ORDER PRGRAM

SOFT DRINKS

STORE SUPPLIES

ALEO

BEVERAGES

CANDY

CLEANING

CONDIMENTS

DIABETIC SUGAR FREE

GENERAL MERCHANDISE

GOURMET FOOD GIFTS

GROCERY

PET FOOD

PET GROOMING

PET SUPPLEMENTS

PRIVATE LABEL SNACKS

SNACKS

SOY DRINKS

SPA/RELAXATION

SPORTS DRINKS

TEA/COFFEE

WHEAT & GLUTEN FREE

• Hi-Health is a 53 retail store chain specializing in health items

• Responsibilities included strategic marketing, product launches, inventory control, and corporate communication activities for beverages, snacks, private label products, general merchandise, publications, groceries, relaxing and mediation center, eco-friendly products, Going Green Initiative (bags, light bulbs, etc), pet products, cleaning and exercise equipment.

August-07 to October-08Category Manager

• Created custom beverage program; and by store schematics for all packaged beverages.

• In thirty days, I was able to negotiate with beverage vendors fixed rebates that totaled over $200,000 in additional profit.

• Completed “Green Initiative” introducing Eco-friendly cleaning products, recyclable plastic bags, and canvas shopping bag program.

August-07 to October-08Category Manager

Giant Industries Inc. March-98 to August-07Category Manager

• Oversee $57M in merchandise sales out of $158 million in store total store merchandise sales revenues, which is 36% of all total gasoline/convenience stores merchandise sales.

• Conduct strategic marketing plans for 158 gasoline/convenience stores, which include multiple merchandise categories to increase annual gross profit dollars.

• Negotiated contracts with vendors that increased 2006 annual rebates by 17%, which was an increase of $110,000 over prior year.


• Created custom beverage programs and schematics for packaged beverages, fountain and coffee that increased retail sales by 11%, which was an increase of 3 million dollars for two consecutive years.

• Increased 2006 sales 7.5% through development of specialized marketing programs that maximized sales/category performance, which represented 36% of total chain sales.

• Serve as Certified Anti-Money Order Compliance Officer. Create compliance programs adhering to applicable money laundering laws and regulations, including Bank Secrecy Act (BSA) requirements. Implement proactive steps to prevent, detect, and report suspicious money laundering activities/transactions.


Candy Profit CentersFixed Rebates/Slotting $84,000 per year

Created by storeschematics

Created Reorder Strips


Beverages Profit Centers Fixed Rebates/Slotting $880,000 per year

Created by storeschematics


Fast Food Beverage Programs


• Featured in CSP Magazine in 2006 article for successfully driving sales by identifying popular categories and competitive trends.


Sandwiches

Created Fast Food Programs

Pizza

Soup

Roller Grill


Managed Branded QSRs And Giant Un-Branded QSRsManaged Branded QSRsManaged Branded QSRs


• From 2000 to 2005 I was the team leader for Giant’s two-day yearly store manager meeting.

• I created agendas, breakout groups, entertainment, production videos, and was master of ceremonies for each event.

Blockbuster Entertainment January-97 to February-98District Manager

• Directed daily operations of eight Blockbuster stores in Scottsdale and Carefree generating annual rental and merchandise sales of $7.3 million.

• Directed team of managers, assistants and employee base of 115 personnel.

• Rated the third highest district manager in increased sales revenue and cost reduction for the Four Corners Region.

Circle K April-91 to December-96District Manager

• Managed daily operations for 17 convenience stores generating $17 million in merchandise and gasoline sales.

• Directed managers, assistants and employee base of 125 personnel.

• Appointed as Operations Area Vendor Analysis Expert. Trained District Managers in operational process improvements.

• Provided support for Division Vice President in expense reduction for payroll and overtime.

• Trained and developed District Manager Trainees and Store Managers.

Circle K April-91 to December-96District Manager

• Awards and Achievements

W.W.F Paper/Royal Paper & Regal Envelope September-1979 to January 1991Sales Representative

• Managed sales and marketing for 400 plus paper grades while serving the graphic arts industry within an established, 80 year-old company.

• Met with senior executives and purchasing agents to present products, negotiate pricing, secure orders, and close sales and sign contracts.

W.W.F Paper/Royal Paper & Regal Envelope September-1979 to January 1991Sales Representative

• Achieved annual sales in excess of $1.5 million and grew sales for one division from zero to $100,000 annually.

• Established 150 accounts, which consisted of Fortune 500 corporations, as well as medium and small businesses.

EducationAdelphi University: Business Administration Management 1979 Garden City, New

York

Nassau Community College: A.A.S. Business Retail Business Management 1976 Uniondale, New York

Summary

• As you can see, I have demonstrated talent in directing diverse operations and project management, as well as fine-tuned team leadership abilities. Throughout my career, I have continually demonstrated commitment to exceeding corporate expectations. I am confident that my experience and skills will enable me to build on the standard of excellence established within your organization.

Michael Lella9550 E. Thunderbird Rd #201Scottsdale, AZ [email protected]

Thank You

Michael Lellas Power Point Resume 7 21 09

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