Digital Marketing Strategy by Courtney Fleet

Karl Anderson Jr., born to Joan Krystosek (a one-time Revlon model) in 1959. His parents divorced when he was two and his mother Joan remarried taking the last name of Kors. Karl then had a choice to change his name to whatever he wanted. Now we know him as Michael Kors.

Michael Kors started his public life as a child actor but only magnified his fame on a reality tv show, Project Runway.

Now he is a fashion icon that has mastered his style of sporty luxury.

Proposal

$2,700 DAILY TOWARD SOCIAL MEDIA ADVERTISEMENTS

$3,300 DAILY TOWARD INTERNET ADVERTISEMENTS

$50,000 monthly toward commercials

$10,000 monthly toward

Target Audience

• 20-40 year old working class women

• Women interested in high fashion but not high end prices

• Women going for an elegant yet sporty look

Big Idea

ADVERTISE TO INCREASE SALES BY 15% OR TO SELL 500,000 PRODUCTS IN 6 MONTHS OF THE SPRING LINE

Big Idea

My main focus in these advertising campaigns will be the purses since they bring in the most

revenue for the MK brand.

Tools & Tactics

Advertise on these sites:

• Instagram• Facebook• Twitter• MK Blog• Commercials• Magazine

Commercial

KPI

Klout is a good way to measure the success of a campaign.

The higher the score, the more influence my sites have on potential buyers.

It’s all about using keywords and making advertisements more prevalent.

Summary