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Michael Kavusak Mara Womer Erica Keith Wesley Jernigan
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Michael Kavusak Mara Womer Erica Keith Wesley Jernigan See it from the other side. Grove City College
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Michael Kavusak Mara Womer Erica Keith Wesley Jernigan. Grove City College. See it from the other side . The Goal. Make people see Glass as a tool, not a gadget. The Target . The Medical Industry. Our Reason. The Industry demands Technology and Innovation. Specifically…. EMR’s. - PowerPoint PPT Presentation
Transcript of Michael Kavusak Mara Womer Erica Keith Wesley Jernigan
Michael KavusakMara WomerErica KeithWesley Jernigan
See it from the other side.
Grove City College
The Goal
Make people see Glass as a tool, not a gadget
The Target
The Medical Industry
Our Reason
The Industry demands Technology and
Innovation
Specifically…
EMR’s
What’s an EMR?
The systematic collection of
electronic health information
The Short
Create awareness and generate
demand
The Long
Market Penetration and Sales
Demand Generation
Consumer Overview
The Website
Linked with Social Media
Owned
FacebookTwitterYoutube
Paid
Display Ads
Sponsored Articles
Tracking
Social Bakers
Top 200 Brands on Twitter in 2 years
Medical Industry Overview
Owned
Content Marketing and Social Media
Paid
Sponsored Content on
Medical blogs and Journals
Earned From Consumers and
Medical Professionals
EMR Overview
Sales Force and PPC
TrackingGoogle
Analytics and Sales
20% Market Penetration within Two Years
Budget Overview
Medical- 50%Consumer-
35%EMR’s- 15%
Medical
55% Paid, 35% Owned, 10% Customer Service
Consumers
45% Paid35% Owned
20% Customer Service
EMR’s
55% Sales35% PPC
10% Customer Service
Personnel
Video Production
Sales Force Display Ad Development
Social Media Team
Customer ServiceContent Development
Paid Search Team SEO Team
Conclusion
The Professional Standard
The Horizon
B2B Expansion
AndIntegration
