WhataboutSocial ©

10 Mins

SMiCS Amsterdam July 2012

@mikegbuck

WhataboutSocial ©

We are all still Pioneers -

Business Models are changing!

Dell

WhataboutSocial ©

What is Social all about?

WhataboutSocial ©

Motivation?

WhataboutSocial ©

There are two levers

to set man in motion,

fear and self-interest. (Napoleon Bonaparte 1799)

WhataboutSocial ©

There are two levers

to set man in motion,

fear and self-interest. (Napoleon Bonaparte 1799)

Not an option!

Walking the Talk

WhataboutSocial ©

Impressive Brand?

WhataboutSocial ©

Consumers will be watching you?

WhataboutSocial ©

Pandoras Box? Yes!

WhataboutSocial ©

Who is talking about you?

WhataboutSocial ©

WhataboutSocial ©

You are already PART of it … If you like it or not!

Social Media Listening und Command Center

WhataboutSocial ©

Do you really know what`s working?

WhataboutSocial ©

WhataboutSocial ©

Building the Ecosystem

WhataboutSocial ©

Fish where the fish are…

WhataboutSocial ©

Content and dialogs are

Queen, Listening is

King

WhataboutSocial ©

Involve and train your

employees – Building effective

structures

Wie gehe ich es an?

WhataboutSocial ©

Thank You

WhataboutSocial

Profil

Expert for Global Businesses, eCommerce,

Online Marketing and Social Media

Previous Head of Global Online Marketing @ DELL Inc.

Responsible for Dell`s Global eBusiness Marketing &

Social Media-Strategy since 2008

Stands for state of the art Best-Practises and the

successful migration of multinational

Businesses within the Social Media era

Offers- Strategic Business Consulting and Online

Business councelling for improved eBusiness growth

Values: Quality relationsships, Competency and Honesty

Favorite Quotes: - „Price is what you pay. Value is what you get“ (Warren Buffet)

- „Markets come and go. Good Businesses don`t.“ (Fred Wilson)

Michael Buck