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Home News Shows MICEBOOK to showcase latest features and business benefits at IMEX America

Category: Show Created on Wednesday, 30 September 2015 10:45

MICEBOOK, the online platform focused on knowledge retention and sharing amongst event organisers, will be showcased at IMEX America from 13-15

October 2015. Visitors to the stand will be encouraged to try the new features of the website such as the advanced search and downloadable content, whilst

learning about the Juice Rewards incentive scheme.

MICEBOOK fulfils a niche by providing event buyers with an online global destination, venue and supplier research and enquiry tool capable of incorporating and sharing

notes and information amongst users.

With free membership for buyers and an all new approach, MICEBOOK is a true Supplier Relationship Management system offering functionality such as:

• Search – use advanced and personalised search capability to swiftly locate suppliers around the world.

• Save – favourite specific suppliers to keep abreast of staff changes or additional products and services.

• Enquire – designed with flexibility in mind, the enquiry system allows organisers to request information directly from the suppliers.

• Note – users retain information and notes placed on the system as they move from role to role adding to their personal equity.

• Download – information such as brochures and imagery for proposals and pitches.

• Share – saved notes and content can be shared across teams and companies to ensure ongoing organizational knowledge retention.

Chetan Shah, founder and CEO of MICEBOOK, comments: “MICEBOOK has extraordinary capabilities and has been created to simplify procedures and allow functionality

that previously was not available. In collaboration with many leading event agencies and suppliers we have created an online search tool that is both easy to use and

incredibly powerful.”

Amongst other features MICEBOOK will be highlighting its Juice Rewards incentive scheme – all buyers using the system have the option to add missing suppliers for which

they receive a financial reward of £15 / $20 if the supplier goes on to be a paying customer of MICEBOOK. It will also be collecting hotel room keys for an art installation – a

showcase of places and industry events around the world - and any hotels wishing to take part can drop them at the MICEBOOK stand.

Individuals interested in the MICEBOOK platform can visit Stand 3650 at IMEX America between the 13-15 October, 2015.

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MICEBOOK partner van Event Marketing Association

Event Marketing Association (EMA) is een partnership aangegaan met MICEBOOK,

het online platform voor event organisatoren. Het partnership houdt in dat

MICEBOOK een centraal account maakt waarop alle EMA leden hun informatie en

feedback over locaties en andere aanbieders uit de MICE industrie kunnen delen.

MICEBOOK voorziet event planners van een online global destination, venue en

supplier research tool, waarbij aantekeningen en informatie tussen gebruikers

gedeeld wordt.

Clare Moses Head of Events at Barclays said; “In evaluating MICEBOOK we felt that

there is enormous potential value to our members individually to have somewhere to

build their personal databanks of knowledge, to our Corporate Members who can take

membership and create a company profile thus capturing their teams notes and

knowledge and finally to our overall membership who chose to opt in and share their

knowledge across the EMA Membership in return for having access to others

knowledge and experiences.”

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Conference News online

14th October 2015

http://www.conference-news.co.uk/2015/10/waddington-denies-conflict-of-interest-in-micebook-

link-up/

Conference News Online

13th October 2015

http://www.conference-news.co.uk/2015/10/new-study-shows-industry-not-using-sensory-

experiences-to-full-potential/

Event Industry News Online

13th October 2015

http://eventindustrynews.co.uk/meetings-incentivetravel-conference-exhibitions-

news/events-industry-not-using-sensory-experiences-to-their-full-potential-according-to-

new-study-imex15/

Category: Agency & Association Created on Wednesday, 14 October 2015 09:10

Just 27 per cent of event professionals believe the five senses of sight, sound, taste, smell and touch are being used

effectively by the industry, according to new research from London & Partners, the official convention bureau for London,

and CWT Meetings & Events, the award-winning global meetings and events agency.

Despite this small number, the survey of more than 600 event organisers reveals that 78 per cent believe multi-sensory events

deliver more memorable and creative experiences for event attendees, while 42 per cent say sensory activations can also help

events stand out from the competition. The study released at IMEX America today and ahead of IBTM World next month, shows

that over three-quarters of those surveyed agree that the senses should be increasingly incorporated into events in order to

deliver greater engagement among attendees.

The research also reveals that less than a quarter (23 per cent) of the planners surveyed feel pressured to bring the senses to life

for their events, with the majority (57 per cent) saying they are happy with the status quo. When asked what is stopping them from

delivering sensory-led experiences, the top three responses were not having the budgets required (43 per cent), lack of time (26

per cent) and difficulties finding sensory content suitable for their clients or events (24 per cent).

Tracy Halliwell MBE, Director of Business Tourism and Major Events at London & Partners, said: “It’s clear that the industry can

do more to fully embrace sensory experiences in order to deliver unforgettable experiences for event goers. In a world full of

distractions the events world needs to be more creative in its approach and not stick with the status quo because it is easier to

achieve. Our senses are the cornerstone of our experiences and by producing events that incorporate sight, sound, smell, taste

and touch effectively, the messages conveyed to delegates at conferences, meetings and tradeshows will become much more

memorable and impactful.”

Thierry Duguet, CWT Meetings & Events’ Global Marketing Director agreed: “As a global agency, we want to make all our events

as memorable and engaging as possible – it’s not simply about delivering messages anymore - it’s about making the audience

‘feel’. The findings of this study are fascinating, and we believe that we need to educate our clients in the benefits of using

sensory experiences. By combining the sense with the latest technology and the right KPIs, which can measure the value of

engagement, we will show the power of experiential events.”

When asked which of the senses is being used most effectively by the MICE world, three-quarters selected sight, while the

senses of smell and touch were identified as being poorly integrated into events.

Of the event professionals who have successfully incorporated sensory activities into their events, 42 per cent said they have

used light activations such as projections and visual illusions, while a third have featured culinary experiences to stimulate taste

and sight.

Halliwell added: “In London you’ll find some of the world’s most talented and creative event production and design companies that

can deliver dynamic, truly memorable events. The city leads the way in the delivery of innovative meetings and events which use

the power of the senses to give event attendees unforgettable experiences.”

Chetan Shah, CEO & Founder of MICEBOOK.com, the relationship management tool for event planners, added: “Time pressure

and a lack of understanding of how the multi-sensory approach can help deliver event objectives is a barrier to adopting these

powerful engagement tools. With attention spans getting shorter, multi-sensory activations can be the differentiator that ensures

event are memorable and deliver strong return on objective.”

Visit London & Partners at booth 2416 at IMEX Las Vegas or stand G10 at IBTM World in Barcelona to explore our interactive

senses gallery and find out how you can transform your events in London with multi-sensory experiences.

0

Events industry not using sensory experiences to their full potential,according to new study

Events industry not using sensory experiences to their full potential, acc... http://www.incentivetravel.co.uk/news/agency-news/29332-events-indu...

1 of 1 20/10/2015 12:47

Travel Daily News Online

15th October 2015

http://www.traveldailynews.com/news/article/68536/events-industry-not-using-sensory