KRAKÓW

Krakow - Inspired Meetings

KRAKÓWPopulation of about 800,000

inhabitants within the city;

Second largest city in Poland in terms of population size;

Population of about 8 million inhabitants within a radius of 100 km;

Over 212,000 students;

Over 8 million visitors per year;

Nearly 9,000* business meetings each year;

* Estimate data

KRAKÓWOnce royal, today cultural capital of Poland;

Home town of John Paul II;

Krakow is a centre of cultural, business and religious tourism;

In 1978 Krakow was entered on the first historic UNESCO World Cultural and Natural Heritage List;

Attractive location;

Easy access.

KRAKÓWKrakow's environs:

Wieliczka Salt Mine (in 1978 the Salt Mine was entered on the first UNESCO World Cultural and Natural Heritage) – 15 km;

Royal Castle in Niepołomice – 15 km;

Ojców National Park – 20 km;

KL Auschwitz – Birkenau – 60 km;

Pieniny and the Dunajec River Gorge – 100 km;

Tatra Mountains – 100 km.

KRAKÓWWieliczka Salt Mine

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Pieniny and the Dunajec River Gorge

KRAKÓWMarket Square – 200m x 200m

KRAKÓWWawel Royal Castle

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Kazimierz

PodgórzeNowa Huta

Stare Miasto (Old Town)

Districts:

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The presentation presents pictures from the archives of the John Paul II International Airport Kraków-Balice Ltd.

Krakow Airport is the biggest regional airport in Poland. In 2011 it handled more than 3 million passengers. The airport strategic location, directly at regional roads and the A4 motorway, as well as the fast railway link with Kraków city centre and the main railway station (17 minutes), are Kraków Airport's great strengths.

17 carriers offer flights to 63 cities around the world.

In the summer season 2012 the airport offers regular and charter connections to 80 airports in 28 countries. In the Summer 2012 season the airport is cooperating with 20 airlines, including 11 legacy and 9 low-cost airlines.

In 2015 a modernization process of Kraków Airport will have finished.

KRAKÓWKrakow hosts over 3,000 events each year

Some of our Festivals: Misteria Paschalia;

Sacrum Profanum;

Coke Live Music Festival;

Krakow International Film Festival;

Jewish Culture Festival;

International Festival of Street Theatre.

Cultural opportunities:

KRAKÓWMałopolska, including Krakow, includes approximately 300 venues with conference facilities. Some of the largest halls now include: Gromada Conference Center 2,200*2 (4,500 people in the halls) University of Economics 1,500 Auditorium Maximum, Jagiellonian University 1,150

Hotels, such as: Best Western Premier Hotel 600 (650 people in the halls) Park INN Krakow 460 (1,080 people in the halls) Qubus Hotel 450 (640 people in the halls)

Historic halls, including: Juliusz Słowacki Theatre 530 (750 people in the halls) Collegium Maius 100 (280 people in the halls)

Museum halls, e.g. :

Polish Aviation Museum 500 (950 people in the halls) Museum of Urban Engineering 300

KRAKÓWICE Kraków Congress Centre

Investment launch date 2014 Number of seats – 3,200:

auditorium hall - 2,100, chamber hall – 600, theatre hall – 300, conference hall – 300.

Convenient location in the city center with a view on the Wawel Castle

The presentation includes materials from architectural office - Ingarden & Ewy, Krakow, and Arata Isizaki & Associates, Tokyo.

Project co-financed by the European Union as part of the Małopolska Regional Operating Programme 2007-2013

KRAKÓWSports and Entertainment Arena

Scheduled investment completion date 2014

Number of seats: 15,000 - the main hall 4 halls and 2 smaller halls - more

than 3,850 seats. Ca. 4 km from the center of Krakow

The presentation includes materials from architectural office - PERBO DRAFT – Modern Construction Systems sp. z.o.o./ Agencja Rozwoju Miasta S.A., Krakow.

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Operated by:Targi w Krakowie Ltd.Str. Centralna 41A31-586 Kraków, Polandtel. (+12) 6445932; fax: (+12) 6446151 e-mail: biuro@targi.krakow.pl, www.targi.krakow.pl www.expo.krakow.pl

EXPO Kraków - Trade Fairs & Convention Centre in Krakow

OPENING IN SPRING 2014

EXPO KRAKOW will consists:• 2 exhibition halls ( 5000 sqm and 4000 sqm);• 12 permanent conference rooms for 100 – 500

pax each; • Lobby of 1400 sqm - registration area,

welcome area;• Restaurant / catering area on mezzanine; • Spacious parking lot;• All rooms and exhibition space are situated on

the same ground level.

KRAKÓW 136* hotel venues – ca. 15,000 beds / ca. 8,000 rooms

***** 10 hotels1,752 beds

**** 25 hotels4,451 beds

*** 75 hotels5997 beds

** 20 hotels2,122 beds

* 6 hotels802 beds

378 Number of hostels, apartments, guest rooms13,086 beds* data for May 2012

KRAKÓWKrakow's Business Tourism Organisers:

6 PCO companies recommended by the city;

10 companies organising incentive events recommended by the city;

Over 28 DMC companies.

KRAKÓW

Strategy of Tourism Development for 2006-2013;

Action Plan for Business Tourism Marketing in 2011-2014.

Strategic Planning Documents for Krakow Convention Bureau:

KRAKÓWKrakow Convention Bureau

operates within the structure of the Department of Information, Tourism and City Promotion

The main objective of the Krakow Convention Bureau is to promote Krakow as an interesting place for business meetings, congresses and conferences as well as incentives. The office also organizes study tours for professional congress organizers, planners and journalists in order to present the possibilities and advantages of the conference center.

Since May 2009, Krakow Convention Bureau has operated as a separate division.

Currently there are 5 people working in KCB.

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Recommendation program for PCO’s;

Researching of the meetings industry market

in Krakow;

International business tourism fairs;

Fam trips;

Promotional materials;

Lectures for the MICE sector;

Krakow Convention Bureau - selected activities:

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Bid Book documents;Co-organization of the conferences;

• INMA (International Newsmedia Marketing Association);• European Tourism Forum;• ECM Summer School;

Road shows;

Cooperation with among others:• PCB – Poland Convention Bureau;• MPI Poland Club – Meeting Professionals International;• SKKP – The Conferences and Congresses in Poland Association;• Małopolska Region;• Krakow Chamber of Tourism.

Krakow Convention Bureau - selected activities:

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Advertisment in domestic and international press;

www.conventionkrakow.pl;

Krakow Convention Bureau - selected activities:

KRAKÓWKrakow offers a special range of Incentives

in Krakow and the Malopolska Region.

6 categories: History, culture,entertainment, etc.;

Environmentally-friendly events;

Landscape, nature, games;

National traditions, customs and cuisine;

The unique sightseeing of Krakowand the Malopolska Region;

Winter offer.

KRAKÓWMuseums – meetings:

Krakow has over 40 museums. In the years 2009 – 2011 4 other museums were commissioned:

Oskar Schindler's Enamel Factory; The Rynek Underground tourist route; The Nineteenth Century Polish Art Gallery

at the Sukiennice; Museum of Contemporary Art.

KRAKÓWKrakow also offers a range of venues for special events.

This includes 30 venues.

KRAKÓWKrakow has over 350 restaurants, including:

145 restaurants recommended by the city;

20 restaurants were listed in the"Michelin - Main Cities of Europe Guide 2012".

KRAKÓWAction Plan for Business Tourism

Marketing in 2011-2014 - selected planned activities:

Activities in the context of membership and collaboration with international associations such as ICCA (International Congress and Convention Association);

Development of the Polish Congress Ambassadors Program and collaboration with Polish Congress Ambassadors;

Development of a recommendation system for DMCs;

Collaboration with Krakow’s universities.

KRAKÓW2010: Museum product for selected cities around the world - promotion of museum

routes in Europe

The following Project is cofinanced by the European Union under the Małopolska Regional Operational Programme for the years 2007 – 2013

Funds raised:

KRAKÓWFunds raised:

2012: Promotion of Business Tourism in the Malopolska Region on Foreign Markets

The leader of the project: Krakow Convention Bureau Department of Tourism and Promotion of the City

The project partners: Krakow Festival Office, Malopolska Region

Subsidy amount: 814 050 PLN

Total cost of the project: 1 146 800 PLN

Implementation period: 2012 – 2013

The following Project is cofinanced by the European Union under the Małopolska Regional Operational Programme for the years 2007 – 2013

KRAKÓW2012: Steering the meetings industry in Kraków: assessment and monitoring of the

economic effect of the meetings industry on the economy of Kraków with the use of good practices from Switzerland

The leader of the project: Krakow Convention Bureau Department of Tourism and Promotion of the City

The project partners: Krakow Festival Office, Krakow University of Economics Foundation, the Office of the City of Krakow, and a Swiss university – the Institute of Tourism

Subsidy amount: 712 623 PLN

Total cost of the project: 791 804 PLN

Implementation period: 2012 - 2014

The project is implemented with the support of Switzerland under the Swiss programme of cooperation with the new member states of the European Union

Funds raised:

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Thank you for your attention

E-mail: convention@um.krakow.pl

www.conventionkrakow.com

Beata Paliś - ManagerKrakow Convention Bureau

Municipality of Krakow 31-004 Krakow, Poland, 3-4 Plac Wszystkich Świętych

Tel: +48 12 616 60 69/53/51/72