WHAT IS MICE EUROPE CONGRESS?

At MICE Europe, Corporate Buyers organising Business Travel, Incentive Programs and Corporate Events will have the opportunity to meet global suppliers in a true business-to-business environment

All attending Corporate Buyers are extensively pre-qualified and guaranteed to have a minimum spending budget of at least $3 million and guaranteed to be actively seeking MICE solutions for their company. All delegates attending MICE Europe Congress 2006 are the ultimate decision makers for purchasing business travel and event solutions for their company.

They come from major European companies such as Siemens, Ericsson, France Telecom and Christian Dior.

THE FORMAT

MICE Europe 2006 will feature guaranteed pre-scheduled 1-1 business meetings between corporate buyers and solution providers, arranged according to preferences made prior to the congress.

There will also still be educational sessions delivered in case study format by experts on the hottest topics and issues facing the industry.

Each day will begin and end with educational sessions. The morning sessions will contain a series of short, dynamic case studies. The afternoon session will be designed to develop dialogue and discussion between participants.

Interactive workshops will explore the best event and travel planning software on the market and give an insight into plans from future host cities of major sporting and cultural events like the Olympics and World Cup.

Ultimate Networking Parties - MICE 2006 promises to deliver the most luxurious and spectacular locations in Venice, with unique social functions to delight even the most experienced Event Directors.

an event by www.naseba.com

Press kit

29th-31st October 2006 [Palazzo del Casinò, Lido Island] Venice

IN PARTNERSHIP WITH VENICE CONVENTION, NEWTOURS S.P.A, STARWOOD HOTELS ITALY AND BBC WORLD.

Official Venue Official Hotels

Official DMC Official Media

SOLUTION PROVIDERS

Solution Providers are represented by senior level executives from worldwide leading corporations in the field of corporate tourism.

Solution Provider Categories:

▪ Corporate Tourism Specialists▪ Airline Companies▪ Convention/Visitors Bureaus▪ Cruise Lines/Luxury Trains▪ Car Rentals and Fleet Management▪ Event Management Specialists▪ Health Resorts/Spas/Sports Resorts▪ Hotel Chains▪ Resort Groups and Leisure Resorts▪ Conference Organisers▪ Congress Centres▪ Meeting Planners▪ Destination Management Companies▪ Event & Travel Software

INVITED SPEAKERS

> Luca Balbo, Group Manager EMEA, Microsoft> Jan Koenders, Head of Marketing and

Communications, BMW> Jacqueline Hartop, Head of Events, Oracle

Europe> Alex Craddock, Head of Brand & Marketing

Communications, Xerox

THE VENUE

VeniceRich in history and legends Venice boasts a fantastic carousel of endless calli, campielli, channels, churches, museums and splendid buildings that show Venice as the meeting of east and west.

A Captive EnvironmentAll delegates will stay at the exclusive Hotel Des Bains and Westin Excelsior and will benefit from the improved business opportunities this provides. For MICE 2006 all meetings and educational sessions will take place in state-of-the-art facilities.

Venice Convention - Official VenueVenice Convention represents a Conference Centre offering over 3.000 visitor places and spacious exhibition areas. The location in Venice, Lido Island. Lido is a residential quarter of Venice, that has a private airport , “Nicelli”, at the eastern strip of the island, a perfectly equipped riding ground in the centre and the most scenic golf field of the Regione Veneto in the western strip. During the summer, Lido Island offers one of the most amazing beaches of Adriatico Sea.

Newtours - Official DMCYOUR EVENT, OUR PRIORITY. Your event is a showcase. It makes an impression, bonds teams and reaches your target. For over 25 years, Newtours has been bringing people together in unique events that create emotions, built on dialogue and reliability.

EDUCATIONAL SESSIONS WILL DISCUSS

▪ Creating unique incentive programmes.

▪ Launching new products - from cars to cosmetics and gaining and maintaining brand awareness.

▪ Combining your events with sporting occasions to create a winning formula.

▪ Global event security.

▪ Selecting and implementing technology and software to improve your performance.

▪ Organising cultural and philanthropic events as part of your Corporate Social Responsibility programme.

▪ Standardisation of contracting. Online platforms, new sales methods.

▪ Incentives as part of the motivation programmes (Policy) of the company.

▪ Budgeting.

▪ Innovation, new trends, evaluation and ROI.

▪ Evaluation Systems & Tools.

▪ Conference & Incentive Experiences – What went right/wrong

▪ Event Marketing

TESTIMONIALS FROM MICE EUROPE 2005

“A well planned & well executed event for my work. I found the presentations interesting & relevant. It was also useful to talk to so many SP within a short

timeframe. There are some excellent companies out there, and it was great to have the opportunity to meet with them.” Global Events Manager/EMEA Region, Lucent Technologies

“MICE Europe has proved to be a very important venue for networking & getting updates on information for customer events & sales incentives.” Marketing Services Manager, DHL Worldwide

“MICE was my best event in 2005.” Head Office Facilities manager, Theramex

“A Very good idea and concept! Well organised! It’s a great opportunity to meet people and share our experience between Marketing Managers.” Marketing & Communication Director, Dassault Systems

“I found MICE Europe 2005 highly informative & useful. I would highly recommend this event to other meeting planners & event managers.” VP Global Marketing Services & Corp Affairs, Hummingbird

“MICE Europe is the best event in the Industry!” Event Manager, Kone International SA

PREVIOUS ATTENDEES INCLUDED

> Belgacom, Communication & Events Manager> Bank of Ireland, Sponsorship Manager> Astrazeneca, Purchasing & Events Manager> Credit Agricole, Marketing Director> DHL, Marketing Services Director> Ford Motor Company, Launch & Events Manager> IBM UK, European Team Lead for Events> Heraeus Holding, Head of Exhibitions & Events> Ernst & Young, Program Director> Industrie Holding, Managing Director> ITV, Head of Events> Kone International, Event Manager> Maserati, Trade Marketing Manager> Misys Banking Systems, Head of Marketing

> Puma, Event Manager> Provimi, Travel Director> Qatar Electricity & Water Company, Head of PR> Sanofi - Aventis, Communication Director> Schneider Electric, SVP Communication > T. Systems, Head of Marketing Communications> Unicef, Celebrity Relations & Special Events

Manager> UPM - Kymmene Corp., Global Travel Manager> Zimmer, Head of Corporate Department> OECD, Partners Manager> Intier Automotive, Manager Corporate Marketing> Industrial Minerals Association, PR Manager> Dassault Systemes, EMEA Marketing Director

ABOUT NASEBA

The word “naseba” comes from a Japanese idiomatic expression: “naseba naru” to be translated by when there is a will there is a way.

naseba S.A.M. was established to produce, host, and sell upper level executive congress, forums, and sporting events around the world. Within just 3 years, naseba S.A.M. has expanded to 4 offices in strategic locations: Monte Carlo, Singapore, Dubai and Bangalore with a team of over 100 staff from 21 different nationalities.

By combining the best elements of a conference, exhibition, and dynamic networking, naseba maximises deal-making and knowledge-sharing opportunities for our clients.

Officially endorsed by the Principality of Monaco, naseba is partnered with some of the most important Media, Industry and Governmental organisations and associations throughout Europe, North America, the Middle East and Asia Pacific.Our goal in working very closely with each partner client, whether governmental, media, or vendor sponsor is to provide the highest direct return on investment for their organizations.

“We are highly satisfied with NASEBA’s professionalism, flexibility and responsiveness. Our co-operation with NASEBA has proved to be easy and very productive.” Minister of Finance, Principality of Monaco At naseba - we understand that success is a choice.

EVENTS CALENDAR

Global City Expansion CongressLe Royal Meridien, Abu Dhabi22nd - 24th January 2006

2nd Edition Global Airport Expansion CongressPalmeraie Golf Palace, Marrakech9th - 11th April 2006

3rd Edition CFO Strategies FrancePalais de la Méditerranée, Nice15th – 16th May

4th Edition CFO Strategies EuropeLe Meridien Beach Plaza, Monaco22nd – 23rd May

Global Alternate Energy CongressHotel President Wilson, Geneva19th – 20th June

CIO Strategies France Palais de la Méditerranée, Nice12th - 13th June

2nd Edition MICE AsiaRaffles Hotel, Singapore2nd – 4th July

2nd Edition CIO Strategies Europe Le Méridien Beach Plaza, Monaco4th – 5th September

Global Emissions Trading CongressHotel President Wilson, Geneva25th - 26th September

Global Oil & Gas Expansion CongressLe Royal Meridien, Abu Dhabi16th – 17th October

4th Edition MICE Europe CongressTBC

3rd Edition CFO ItalyLe Méridien Beach Plaza, Monaco26th - 27th October

Executive PA Italia CongressLe Méridien Beach Plaza, Monaco26th - 27th October

CIO ItalyLe Méridien Beach Plaza, Monaco1st - 2nd December

CONTACTS

Europenaseba S.A.M.Patio Palace - 41 Avenue Hector OttoMC 98000 - MonacoTel: + 377 97 77 51 35 - Fax: + 377 97 77 75 46info@naseba.com

Middle EastBoutique Villa n° 5 - Dubai Media CityDubai - UAETel: + 971 4367 1376 - Fax: + 971 4367 2764dubai@naseba.com Americas1111 Brickell Avenue - Suite 1100Miami - Florida 33131 - USATel: + 1 305 913 7105 - Fax: + 1 305 913 4101 americas@naseba.com

Asia-Pacific80 Raffles Place Level 36 UOB Plaza 1, 048624 SingaporeTel: + 65 6248 4724 - Fax:+ 65 6248 4501 info@naseba.com

India827, 10th Main3rd Block, 4th crossKoramangla, Bangalore - Karnataka 560034, IndiaTel: + 91 805 1504 733 - Fax: + 91 805 1504 755

About naseba

For further information, please contact Leslie Monnier,tel +377 9777 5135 / lesliem@naseba.com / www.miceeurope.com / www.naseba.com