MIBS 2012 - Sponsor Proposal- 1
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Transcript of MIBS 2012 - Sponsor Proposal- 1
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* Source ± www.sail-world.com** Source ± Freedonia Group
Leisure boating is one of the fastest growing family
lifestyle activities around the world!
Worldwide, it is estimated that boating for leisure isgrowing at a phenomenal 9% a year*
The US Boating Industry alone is worth a whooping 40
billion dollars per annum and is expected to increase byanother 16 billion dollars over the next few years**
LEISURE BOATINGLEISURE BOATING
16/06/2011 2
Private & Confidential. All rights reserved. No part of this presentation shall be copied or used in any manner
without the express written permission of Mumbai Boat Show Pvt. Ltd., Spenta Multimedia
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With 7,600 kms coastline and 14,500kms of inland waterways, India is clearlythe last large untapped leisure boating market in the world.
A steadily growing number of entrepreneurs and millionaires in the country translate to
an increasing demand for high-value luxury goods. Todays wealthy are slowlydiscovering the pleasures of leisure boating, and with some of the worlds most recognized boat builders already clamoring for space in the Indian market, this sector isall set to soar.
Now with the government and its various agencies f inally moving towards the construction of marinas in Mumbai and on the mainland as well as a f loating jetty at the Gateway of India. This will provide a huge boost to the boating industry and, thus, the boat show.
BOATING IN INDIA
16/06/2011
Private & Confidential. All rights reserved. No part of this presentation shall be copied or used in any manner without the express written permission of Mumbai Boat Show Pvt. Ltd., Spenta Multimedia
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16/06/2011
Private & Confidential. All rights reserved. No part of this presentation shall be copied or used in any manner without the express written permission of Mumbai Boat Show Pvt. Ltd., Spenta Multimedia
4
SPORTS LUXURY
TRANSPORT SECURITY
OPPORTUNITIES
for BOATING
in
INDIA
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Boat shows are annual calendar events. The Miami Boat Show; The London Boat Show; The Sydney Show; Cannes; Dubai now Mumbai, India is on par with annual calendar boat shows, the world over
2007 was the f irst ever Boat Show in Mumbai (set multiple records in its opening year and was quoted as being one of the best inaugural boat shows ever)! MIBS 2008 wastwice the size of the inaugural show in terms of scale and grandeur and MIBS 2009kept up the momentum. In 2010 the show for the f irst time introduced domesticindigenous industry.
In 2011 we tied up with CII. Along with organizing the boat show the Mumbai Boat Show organizers are also concentrating on giving boating a separate industry status in India.
Private & Confidential. All rights reserved. No part of this presentation shall be copied or used in any manner without
the express written permission of Mumbai Boat Show Pvt. Ltd., Spenta Multimedia
16/06/2011 5
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The third and last off icial* calendar event in Mumbai
*Designated Off icial Calendar Event by The Government of Maharashtra (MTDC) which means the show en joys the support of the state government (for obtaining permissions,clearances, police) etc.
The other two off icial events have already been built into brand
properties by regular sponsorship:
Standard Chartered Mumbai International Marathon
The Times Of India Mumbai Festival
Private & Confidential. All rights reserved. No part of this presentation shall be copied or used in any manner without the express written permission of Mumbai Boat Show Pvt. Ltd., Spenta Multimedia
16/06/2011 6
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0
50
100
150
200
250
300
350
400
450
500
Business Generated (INR Million)
400
500
460
480 500
2007
2008
2009
2010
2011 0
20
40
60
80
100
120
140
160
180
Number of Exhibitors
60
150
121
180 180
2007
2008
2009
2010
2011
0
2000
4000
6000
8000
10000
12000
2007 2008 2009 2010 2011
6000
12000
10000 10000 10000
On Ground Exhibition Area
On
Ground
Exhibition
Area
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2007 2008 2009 2010 2011
5,0004,000 4,000 3,500 3,800
4800
10000 9500 10000 9600
Number of Visitors
Paid &
Invited
Visitors
HNI's
GROWTH CHART MIBS 2007 TO 2011
16/06/2011 7
Private & Confidential. All rights reserved. No part of this presentation shall be copied or used in any manner without the express written permission of Mumbai Boat Show Pvt. Ltd., Spenta Multimedia
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Private & Confidential. All rights reserved. No part of this presentation shall be copied or used in any manner
without the express written permission of Mumbai Boat Show Pvt. Ltd., Spenta Multimedia
VIP Preview Evening On Water Display Curtain Raiser
On Ground Display Mahindra Boat LaunchRegatta
Marina Inauguration On Ground Display On Water Display
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HIGHLIGHTS OF THE PREVIOUS SHOWS
Private & Confidential. All rights reserved. No part of this presentation shall be copied or used in any manner without the
express written permission of Mumbai Boat Show Pvt. Ltd., Spenta Multimedia
First ever temporary f loating marina set up for this show
Entry of Top luxury yacht builders represented (Azimut, Ferretti, Sunseeker, Princessand Fairline)
First ever International Boating Conf erence in India (B2B)
Largest ever Regatta in India