Miami, Florida. PowerHouse Gym is located off of I-95 in Coconut Grove.
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Transcript of Miami, Florida. PowerHouse Gym is located off of I-95 in Coconut Grove.
Miami, Florida
Location
PowerHouse Gym is located off of I-95 in Coconut Grove.
Gym Prototype
KZ Architecture out of Miami, Florida has agreed to take on this project in full
Founder and head architect, Bruce Janish, has contracted this gym himself and has taken on all responsibilities with the planning and design
Architects are AIA, NCARB, LEED, and CAPS certified
Planning Stage
Comfortable & Friendly AtmosphereTop Notch Customer Service24/7 Club MaintenanceGroup Exercise ClassesState of the Art Equipment• Machines & Free Weights
Physical Therapy Office and Tanning SalonLocker Rooms, Boxing Ring, Olympic Size
Swimming Pool, Hot Tub, Racquet Ball Court, Basketball Courts, and Sauna available for members
Facility Description
Fitness Sales Manager (2)Personal Training Sales Manager (2)Fitness/Personal Training Counselors (4)Operations Manager (2)Front Desk Staff (10-15)Exercise Class Instructors (6)Personal Trainers (12)Lifeguards (5)Maintenance/Janitor (4-6)Equipment Technician (2-4)
Facility Staff
Our mission statement for PowerHouse Gym is to provide each customer and member with the highest level of fitness. We will aspire to be a strong partner in our community and give our support to improve health and fitness for all ages.
Short Term GoalsSuccessful Grand OpeningAcquire and maintain regular membersLong Term GoalsSign Up over 1000 members Become one of the top 100 gyms in the US
Mission Statement
Proper Conduct and EtiquetteCardio Time Limit (2 hours)Rack Your WeightsProper Attire and Hygiene Report Equipment MalfunctionsAge Guidelines for MachinesNo Food or Unopened Bottles in Gym Area
PowerHouse Policies
Risk Management
Class Scheduling
GreenWood Homes, a company founded by the gym’s architect Mitch Velich, has committed to stabilizing PowerHouse Gym financially.
PowerHouse has received multiple gracious donations from both commercial and private companies to help fund the construction project.
Financial Process & Budgeting
Market Analysis o Due to economic and demographic trends in
the region, it is likely that our gym will hit high revenue and business growth upon opening.
Competitiono Downtown Athletic Club, Equinox, &Porky’s
Gym Target Market
o 16+ years old, male and female, athletes, swimmers, runners, etc…
Marketing Plan
Merchandise
Public Relations• Our public relations use strategic
communication to build mutually beneficial relationships between PowerHouse Gym and the public.
• Our public relations department is responsible for all informing and promoting to the public
Our volunteers with have ample opportunities to participate in different areas of our gym:
1. Front Desk Staff2. Exercise Class Instructors3. Personal Trainers4. Lifeguards5. Extracurricular Activities
Utilizing Volunteers
50% off of our All Gym Package35% off of regular membership
3 free tanning sessions2 free personal trainer sessionsFree PowerHouse t-shirt and
water bottle
Grand Opening!
When: June 11th, 2016 @ 6pm
What: Kids Competitions, Family Activities, Raffle, and Free Prizes all night!
Who: Giancarlo Stanton, of the Miami Marlins and, Dwyane Wade, of the Miami Heat
Opening Night