Have you met him?

That Guy

by: Aaron Martin

Why That Guy?When people ask why, he says why not?

When they say “Don’t be That Guy,” he says that the

business cards and domain were free.

Why have a typical portfolio? So he did something new.

Now enough with the backstory.

Pick That Guy and see what he can do for you.

Storyteller Legend

Innovator Explorer

Build an emotional connection between The Citizenry and young, affluent

travellers who value craftsmanship.

Convince cord cutters or those who have never signed up for cable to try Sling TV immediately.

“Future proof” the Food Network from slowing

viewership, by making it attractive to millennials.

Get 1500 people in each Florida college town to come to our each of our DJ Irie events and buy at

least one bottle when the tour hits their town.

Every piece has its role and has been crafted into the story of their homes. Whenever guests arrive, they are prepared

to talk about each item and the experience behind it.

Tour Guides “We got lost finding the bathroom, ran into Bill Murray, spent the night drinking with

him and crashed a wedding.”

Youth in Transition

“I want Food Network to help me be a confident cook, but I’m just not there yet.”

“Food Network is too polished. I just want to watch

them burn something and be like ‘Oh No...’”

“I don’t know if Food Network is geared towards us. It’s more for an experienced cook.”

“I’ll just get my food fix online instead.”

Wishful Cooks

People value the man,

not the machine.

I n s i gh tWe chase nights that can be talked

about for years to come.

I n s i gh t

Millennials are looking for better

ways of doing things everyone else

accepts.

I n s i gh tPeople want to stay “fluent in food.”

I n s i gh t

Strategy:Experience Stories

Experience artisnal craftmanship

firsthand with The Citizenry.

Strategy:

Strategy:Take Back TV

Choose only the networks you want

with Sling TV.

Strategy:Make Food Less Awkward

The Food Network makes food knowledge accessible in an

entertaining way.

Handmade StoriesBring travellers and artisans together

Legendary TrophiesEvery legendary night deserves a trophy.

Obsessive Choosing SyndromeMake a stand about only buying

what you want

Con·food·dent/känfo͞odənt/

Food doesn’t have to be awkward

Tell epic stories with Inspire legends with

Make innovation fun with Explore new ideas with

ThatGuyisAaron.com

ThatGuyisAaron.com

ThatGuyisAaron.com

ThatGuyisAaron.com

Some of That Guy’s Interests

Creative Writing

Martial ArtsPhotography

Graphic DesignTightrope Walking