Mia green expo
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Transcript of Mia green expo
SURFiNGWAVEGREENthe
A LATINAMERICAN PERSPECTIVE
THE OCEAN
THE BOARD
THE SURFER
SURFING THE GREEN WAVE IS ABOUT 3 ELEMENTS : THE OCEAN, THE BOARD, THE SURFER.
OCEAN CONDITIONS DEPEND ON WEATHER CONDITIONS
BOARD SELECTION DEPEND ON WAVE SIZE, BUDGET AND SURFER SKILLS
WHEN U ARE SUFFICIENTLY SKILLED, SOMEONE PAYS FOR YOUR BOARD
AS FOR THE SURFER, HE OR SHE MUST OVERCOME THE FEAR BUT RESPECT THE OCEAN. MUST SEE THE PEAK COMING. AND MUST BE DECIDED.
FINAL RIDE, A PERFECT TUBE. TOTAL HARMANY BETWEEN THE THREE ELEMENTS. THE OCEAN, METHAPHORICALLY SPEAKING THE MARKET. THE BOARD, AS THE VEHICLE FOR PROFIT OR SATISFACTION. THE SURFER, BEING YOU OR YOUR CORPORATION, OR –BETTER YET- BOTH.
IF YOU ARE IN THE OCEAN YOU HAVE 2 OPTIONS. EITHER SURF THE GREEN WAVE OR BE WIPED OUT. AND BELIEVE ME, BEING WIPED OUT IS UNCOMFTABLE, RISKY AND –SOMEHOW- ENDLESS.
WAVES TRAVEL THOUSANDS OF MILES.
IN LATAM THERE IS A SWELL COMING. NOT BECAUSE CORPORATIONS ARE PRESSURING THE MARKET, NOR REQUESTING GREENER BEHAVIOUR FROM THEIR LOCAL OFFICES.
NOT BECAUSE GOVERMENTS ARE PRESSURING FRIENDLY GOVERMNETS TO RULE ON BEHALF OF NATURE.
NOT EVEN BECAUSE OF COMMODITIES PRICES RAISING, CLIMATE CHANGE IMPACT IN OUR GEOGRAPHY NOR BRICS (BRAZIL, RUSSIA, INDIA AND CHINA) GROWTH.
BUT BECAUSE OF THE NATURAL GLOBAL IMPACT OF COMUNICATION THAT BUILDS A COLLECTIVE CONSCIENCE THAT CREATES AWARENESS AND/OR CREATES A TRENDY PATH FOR PROFESSIONALS, POLICIES AND PRODUCTS.
AT SOME POINT MY VIEW WILL BE BROADER THAN GREEN BECAUSE CSR IS THAT AND MORE.
AS DUKE KAHANAMOKU SAID IN 1911: YOU KNOW, THERE ARE SO MANY WAVES COMING IN ALL THE TIME, YOU DON’T HAVE TO WORRY ABOUT THAT. JUST TAKE YOUR TIME, WAVE WILL COME.
SWELLWATCH.COM
BIGWAVE
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AS PUBLISHED BY FORUM EMPRESA
THE NGO FORUM EMPRESA DEVOLPED A SURVEY IN OUR REGION. THEY ASKED ABOUT THE CSR STATUS IN LATAM.
BIGWAVEsmall
AS PUBLISHED BY FORUM EMPRESA
68 % OF PARTICIPANT RESPONDENTS WHERE, SOMEHOW, PART OF CSR MOVEMENT IN THEIR COUNTRIES. AND STILL, GOVERNANCE, TRANSPARENCY AND ENVIROMENT ARE THE LESS DEVELOPED VARIABLE.
MOREOVER, ONLY COMMERCE SECTOR COMPANIES WERE WORRIED ABOUT THE ENVIROMENTAL ISSUES (BETWEEN SERVICES, COMMERCE AND INDUSTRY).
AS A RESULT, GOVERMENTS ARE ACTIVELY PARTICIPATING.
CREATING NEW RULES AND REGULATIONS.
FORUM EMPRESA REPRESENT 2600 CORPORATIONS WITHIN 18 AFFILIATIONS.
GOVERNMENT
•ECUADOR’S NEW CONSTITUTION RECOGNIZES NATURE’S RIGHTS•NEW PRODUCTION CODE OBLIGATES GREEN PROCESS ADOPTION
IS ACTIVELYPARTICIPATING
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SURVEY MADE BY CONSULTOR APOYO
67%WHAT ABOUT THE PEOPLE? SURVEYD 600 RESPONDENTS IN ECUADOR (98% TRUSTABILITY).
WHEN ASKED ABOUT THEIR INTEREST IN GREEN ISSUES, MORE THAN 90% ARE INTERESTED OR VERY INTERESTED.
ARE THEY INTERESTED AS IN HANDS-ON?
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98%ARE INTERESTED IN DOING SOMETHINGON BEHALF OF THE PLANET
81%SOMETHINGARE DOING
SURVEY MADE BY CONSULTOR APOYO
SOMEHOW THIS ARE YOUR
METAPHORICAL SURFBOARDS
ARE WILLINGTO PAY MOREGREEN STUFFfor
SURVEY MADE BY CONSULTOR APOYO
67%BUT THE PRIVATE SECTOR IS STILL ACTING LIKE LAGGARDS.
GREEN IS NOTAN ARGUMENT
SURVEY MADE BY CONSULTOR APOYO
GREEN IS NOT ARGUMENT ENOUGH TO SELL FRIDGES OR CARS OR INSURANCE POLICIES.
GREEN PER SE IS NOT A SOLID UNIQUE SELLING PROPOSITION.
…BUT.
MANAGERS THAT ALLOCATED FUNDS
TO GREEN BUDGETS71%CONSUMERS THAT BELIEVE THERE ARE COMPANIES ENGAGED WITH GREEN ISSUES8%
ONLY 8% OF SURVEYD CONSUMERS BELIEVE THERE ARE COMPANIES CONCERNED, WORKING, ENGAGED WITH GREEN ISSUES, SUSTAINABILITY OR CSR. LET’S TALK ABOUT THE SURFER.
OUR SURVEY TO 100 GENERAL MANAGERS AND MARKETING MANAGERS DISCOVERED THAT 71% POSITIVELY ALLOCATED FUNDS FOR GREEN PROGRAMS. MOREOVER 30% RESPONDED OUR GREEN BUDGET WAS ALREADY SPENT.
JAMES SCOTT PELLEGRINE. PADANG PADANG. SEP 2005
AND IT IS NOT ABOUT THE SIZE.
THIS PICTURE WAS TAKEN IN 2005 AT PADANG PADANG. THE SURFER IS JAMES SCOTT PELLEGRINE AND I DOWNLOADED WITHOUT PERMISSION.
BUT IT MAKES THE POINT CLEAR. SURFING THE GREEN WAVE IS NOT ABOUT THE SIZE OF YOUR COMPANY BUT ABOUT YOUR SKILLS, YOUR TIMING AND WILLINGNESS
OTHER WAY TO PUT IS REMEBERING CHARLES DARWIN.
IS NOT ABOUT
CHARLES DARWIN
THE STRONGESTNOR THE MOSTINTELLIGENTIS ABOUTADAPTABILITY
SPECIES OR BRANDS IF YOU MAY, WILL SURVIVE NOT BECAUSE THEY’RE STRONG, NOT BECAUSE THEIR MANAGEMENT IS BRILLIANT, BUT BECAUSE THE DEVOLOPED A SHIFTING
MODE. THEY ADAPT. THEY ARE ABLE TO CHANGE.
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CONSUMERS MOTIVES ACCORDING TO
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CONSUMERS MOTIVES ACCORING TO MANAGERS
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PRICE IS MARKET WISEGREEN IS SOCIAL
CHECK THE PERCEPTION DIFFERENCES BETWEEN CONSUMERS AND MANAGERS.
THIS IS NOTSOLELY ABOUT
SAVING THEIS ABOUT
SAVING THEPLANET
PROFITS
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