Mia green expo

16
SURFiNG WAVE GREEN the A LATINAMERICAN PERSPECTIVE

Transcript of Mia green expo

Page 1: Mia green expo

SURFiNGWAVEGREENthe

A LATINAMERICAN PERSPECTIVE

Page 2: Mia green expo

THE OCEAN

THE BOARD

THE SURFER

SURFING THE GREEN WAVE IS ABOUT 3 ELEMENTS : THE OCEAN, THE BOARD, THE SURFER.

OCEAN CONDITIONS DEPEND ON WEATHER CONDITIONS

BOARD SELECTION DEPEND ON WAVE SIZE, BUDGET AND SURFER SKILLS

WHEN U ARE SUFFICIENTLY SKILLED, SOMEONE PAYS FOR YOUR BOARD

AS FOR THE SURFER, HE OR SHE MUST OVERCOME THE FEAR BUT RESPECT THE OCEAN. MUST SEE THE PEAK COMING. AND MUST BE DECIDED.

FINAL RIDE, A PERFECT TUBE. TOTAL HARMANY BETWEEN THE THREE ELEMENTS. THE OCEAN, METHAPHORICALLY SPEAKING THE MARKET. THE BOARD, AS THE VEHICLE FOR PROFIT OR SATISFACTION. THE SURFER, BEING YOU OR YOUR CORPORATION, OR –BETTER YET- BOTH.

IF YOU ARE IN THE OCEAN YOU HAVE 2 OPTIONS. EITHER SURF THE GREEN WAVE OR BE WIPED OUT. AND BELIEVE ME, BEING WIPED OUT IS UNCOMFTABLE, RISKY AND –SOMEHOW- ENDLESS.

Page 3: Mia green expo

WAVES TRAVEL THOUSANDS OF MILES.

IN LATAM THERE IS A SWELL COMING. NOT BECAUSE CORPORATIONS ARE PRESSURING THE MARKET, NOR REQUESTING GREENER BEHAVIOUR FROM THEIR LOCAL OFFICES.

NOT BECAUSE GOVERMENTS ARE PRESSURING FRIENDLY GOVERMNETS TO RULE ON BEHALF OF NATURE.

NOT EVEN BECAUSE OF COMMODITIES PRICES RAISING, CLIMATE CHANGE IMPACT IN OUR GEOGRAPHY NOR BRICS (BRAZIL, RUSSIA, INDIA AND CHINA) GROWTH.

BUT BECAUSE OF THE NATURAL GLOBAL IMPACT OF COMUNICATION THAT BUILDS A COLLECTIVE CONSCIENCE THAT CREATES AWARENESS AND/OR CREATES A TRENDY PATH FOR PROFESSIONALS, POLICIES AND PRODUCTS.

AT SOME POINT MY VIEW WILL BE BROADER THAN GREEN BECAUSE CSR IS THAT AND MORE.

AS DUKE KAHANAMOKU SAID IN 1911: YOU KNOW, THERE ARE SO MANY WAVES COMING IN ALL THE TIME, YOU DON’T HAVE TO WORRY ABOUT THAT. JUST TAKE YOUR TIME, WAVE WILL COME. 

SWELLWATCH.COM

Page 4: Mia green expo

BIGWAVE

internal go

vernan

ce

transp

arency

enviroment

community

relati

ons

end users

labour re

lations

0

1

2

3

4

small

AS PUBLISHED BY FORUM EMPRESA

THE NGO FORUM EMPRESA DEVOLPED A SURVEY IN OUR REGION. THEY ASKED ABOUT THE CSR STATUS IN LATAM.

Page 5: Mia green expo

BIGWAVEsmall

AS PUBLISHED BY FORUM EMPRESA

68 % OF PARTICIPANT RESPONDENTS WHERE, SOMEHOW, PART OF CSR MOVEMENT IN THEIR COUNTRIES. AND STILL, GOVERNANCE, TRANSPARENCY AND ENVIROMENT ARE THE LESS DEVELOPED VARIABLE.

MOREOVER, ONLY COMMERCE SECTOR COMPANIES WERE WORRIED ABOUT THE ENVIROMENTAL ISSUES (BETWEEN SERVICES, COMMERCE AND INDUSTRY).

AS A RESULT, GOVERMENTS ARE ACTIVELY PARTICIPATING.

CREATING NEW RULES AND REGULATIONS.

FORUM EMPRESA REPRESENT 2600 CORPORATIONS WITHIN 18 AFFILIATIONS.

Page 6: Mia green expo

GOVERNMENT

•ECUADOR’S NEW CONSTITUTION RECOGNIZES NATURE’S RIGHTS•NEW PRODUCTION CODE OBLIGATES GREEN PROCESS ADOPTION

IS ACTIVELYPARTICIPATING

Page 7: Mia green expo

BIGsmallWAVE

care

less

som

ehow

care

mm

mm

m

impo

rtan

t

very

impo

rtan

t

SURVEY MADE BY CONSULTOR APOYO

67%WHAT ABOUT THE PEOPLE? SURVEYD 600 RESPONDENTS IN ECUADOR (98% TRUSTABILITY).

WHEN ASKED ABOUT THEIR INTEREST IN GREEN ISSUES, MORE THAN 90% ARE INTERESTED OR VERY INTERESTED.

ARE THEY INTERESTED AS IN HANDS-ON?

Page 8: Mia green expo

saves w

ater

saves e

nergy

recycles

buys orga

nic

something e

lse

nothing at a

ll

98%ARE INTERESTED IN DOING SOMETHINGON BEHALF OF THE PLANET

81%SOMETHINGARE DOING

SURVEY MADE BY CONSULTOR APOYO

SOMEHOW THIS ARE YOUR

METAPHORICAL SURFBOARDS

Page 9: Mia green expo

ARE WILLINGTO PAY MOREGREEN STUFFfor

SURVEY MADE BY CONSULTOR APOYO

67%BUT THE PRIVATE SECTOR IS STILL ACTING LIKE LAGGARDS.

Page 10: Mia green expo

GREEN IS NOTAN ARGUMENT

SURVEY MADE BY CONSULTOR APOYO

GREEN IS NOT ARGUMENT ENOUGH TO SELL FRIDGES OR CARS OR INSURANCE POLICIES.

GREEN PER SE IS NOT A SOLID UNIQUE SELLING PROPOSITION.

…BUT.

Page 11: Mia green expo

MANAGERS THAT ALLOCATED FUNDS

TO GREEN BUDGETS71%CONSUMERS THAT BELIEVE THERE ARE COMPANIES ENGAGED WITH GREEN ISSUES8%

ONLY 8% OF SURVEYD CONSUMERS BELIEVE THERE ARE COMPANIES CONCERNED, WORKING, ENGAGED WITH GREEN ISSUES, SUSTAINABILITY OR CSR. LET’S TALK ABOUT THE SURFER.

OUR SURVEY TO 100 GENERAL MANAGERS AND MARKETING MANAGERS DISCOVERED THAT 71% POSITIVELY ALLOCATED FUNDS FOR GREEN PROGRAMS. MOREOVER 30% RESPONDED OUR GREEN BUDGET WAS ALREADY SPENT.

Page 12: Mia green expo

JAMES SCOTT PELLEGRINE. PADANG PADANG. SEP 2005

AND IT IS NOT ABOUT THE SIZE.

THIS PICTURE WAS TAKEN IN 2005 AT PADANG PADANG. THE SURFER IS JAMES SCOTT PELLEGRINE AND I DOWNLOADED WITHOUT PERMISSION.

BUT IT MAKES THE POINT CLEAR. SURFING THE GREEN WAVE IS NOT ABOUT THE SIZE OF YOUR COMPANY BUT ABOUT YOUR SKILLS, YOUR TIMING AND WILLINGNESS

OTHER WAY TO PUT IS REMEBERING CHARLES DARWIN.

Page 13: Mia green expo

IS NOT ABOUT

CHARLES DARWIN

THE STRONGESTNOR THE MOSTINTELLIGENTIS ABOUTADAPTABILITY

SPECIES OR BRANDS IF YOU MAY, WILL SURVIVE NOT BECAUSE THEY’RE STRONG, NOT BECAUSE THEIR MANAGEMENT IS BRILLIANT, BUT BECAUSE THE DEVOLOPED A SHIFTING

MODE. THEY ADAPT. THEY ARE ABLE TO CHANGE.

Page 14: Mia green expo

0

1

2

3

4

5

6

high qualitylow priceeco friendly

CONSUMERS MOTIVES ACCORDING TO

CONSUMERS

CONSUMERS MOTIVES ACCORING TO MANAGERS

PERI

SHAB

LE P

RODU

CTS

LONG

LAS

TING

PRO

DUCT

S

PRICE IS MARKET WISEGREEN IS SOCIAL

CHECK THE PERCEPTION DIFFERENCES BETWEEN CONSUMERS AND MANAGERS.

Page 15: Mia green expo

THIS IS NOTSOLELY ABOUT

SAVING THEIS ABOUT

SAVING THEPLANET

PROFITS

Page 16: Mia green expo

ACTUA_VERDE

[email protected]