Mgmt decontruction

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MGMT – Oracular Spectacular Digipak Deconstruction

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Transcript of Mgmt decontruction

Page 1: Mgmt decontruction

MGMT – Oracular Spectacular

Digipak Deconstruction

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The Bands logo is venter to the album and is presented in Aztec/hieroglyphic text which connects with the tribal costume the two band members are dressed in. The album name is not printed on the front cover, but is on the smaller pink sticker in the corner. This suggests the bands name/brand comes first and foremost over anything else.

The two band members are dressed in aborigine style with feather, face paint, Aztec scarfs and bright colours. This suggests the band is unorthodox and individual. Both men are staring into the distant with a solemn look upon their faces.

Parental guidance sticker is used as not only a warning but also as to attract the bands audience as a vital genre characteristic is rebellion and youth.

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The background setting of this album cover is the sea and the beach, a typical genre characteristic of being at one with nature. The moon is in-between the two males on the front above the logo connoting a sense of unity and drawing attention to the focal point of the band name. The sun is setting behind them suggesting the close to something or calming and relaxing feelings. The theme of pink is consistent throughout linking to the setting sun, connoting calm and peacefulness.

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The group of young people are again dressed in unorthodox and individual Aztec style clothing and have their backs turned to the camera maybe suggesting they have turned their backs on conventional society, each looking out to the sea. They are standing in the sea suggesting , again, a link with nature and peacefulness. It could be suggested they are performing some sort of ritual as there is fire and they seem to be throwing something into the ocean. This pink and blue horizon suggest peace and freedom.

The track names are printed at the top in small and modest fonts, however clearly visible. The group are looking to the horizon which is where the track names are located suggesting that the tracks are enlightening and meaningful, the individuals looking towards them as if they were magical and unearthly.

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The inside cover is in a black and white lens connoting vintage and nostalgic themes, typical of the genre. The image is of the two band members burning money suggesting the band are against consumerism and material gain but instead live for their music and nature. They are both topless again not believing in material gain by wearing designer brands. The aboriginal theme is continued through the band members necklaces, the spear, the blood they are covered in and their scruffy hair. The member on the right is wearing a hat, again not conforming to society's normal uniform. The white text at the side of the image is wishing thank you to all involved in the album and naming the production and development companies.

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The CD itself is made to appear very vintage (similar to the style of old vinyl’s) and contains the bands name and the name of the album. It’s florescent coral pink colour contrast with the black and white photograph and stay in keeping with the sunset and pink theme throughout.

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Inside there is a fold-out booklet which contains the lyrics to all of the songs. The lyrics are made to look hand-written in a childish and scribbly font. This maintains the theme of vintage and youth (linking to tracks such as ‘Time to Pretend’ and ‘Kids.’) It appears on worn looking parchment paper linking back to the Aztec motif throughout.