MGMT 3710 Entrepreneurial Foundations The Business Model.
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Transcript of MGMT 3710 Entrepreneurial Foundations The Business Model.
![Page 1: MGMT 3710 Entrepreneurial Foundations The Business Model.](https://reader035.fdocuments.us/reader035/viewer/2022080905/56649ee45503460f94bf34e9/html5/thumbnails/1.jpg)
MGMT 3710Entrepreneurial Foundations
The Business Model
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Business Model
A firm’s plan for how it competes, uses its resources, structures its relationships, interfaces with customers, and creates value
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The He rt of a Business Model
Resources
Capabilities
How It Chooses
To Function
…with a nod to competitors, suppliers, and most certainly customers!!
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Pieces of the Business ModelMacro
Mission Statement
Product Linesand Brands
GeographicMarkets
Consumer Segments
CompetitivePositioning
Suppliers and Partners
Channels
Customer Support
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Pieces of the Business ModelMicro Price per unit Overhead Start-up capital Profit per unit Predicted sales Breakeven point
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Get Into Groups!!
Your mission, should you choose to accept it, is to think of
1. A company that has had a successful business model (cannot be Dell, Wal-Mart, or Southwest) and why it has been successful
2. A company that has had a not-so-successful business model and why it was not successful.