MGA Report

MGA Coordinator - Parviz FamouriMembership Development - Wole Akpose

Awards - Joe KalaskyGOLD - Michael Pearse/Rachel Andre

Life Members - Marc ApterMember Engagement/Products and Services - Emily Sopensky

Women in Engineering - Kate McDevitt

September 30, 2010, Region 2 Teleconference

Section Congress 2011

Dates: 19 – 22 August 2011

City: San Francisco, CA, USA

Hotel: San Francisco Marriott Marquis

Rate: $225 USD + taxes*

Airports: San Francisco (SFO) – 13 miles/21 km

Oakland (OAK) – 19 miles/30 km

San Jose, CA (SJC) – 45 miles/72 km

Mass Transit to downtown San Francisco is available

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Networking

Training

Feedback

Continuous Involvement

Goals

SC2011 Web Site

Section Website: http://www.ieee.org/societies_communities/geo_activities/sections_congress/2011/DF_IEEE_MIG_MCT_100637

Partners Program will be offeredSupplemental Information – SC08 recommendations

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Region 2 will have its fall meeting prior to SC2011

Breakout session topics & are identified– Expect to identify speakers by Dec 2010

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Core Track & Breakout Tracks Themes– Focusing on the Member – IEEE Direction and the Section Leader – Member Engagement and Beyond

SC2011 Program - Themes

Sections Congress 2011 Recommendation Process

The recommendation process is being expanded to facilitate continuous engagement of members in pre and post congress activities.

Each Region Director has been requested to begin the development of recommendations within their Region. – February 2011 – First draft of recommendations from the Regions

Proposed recommendations should focus on the member and/or meeting the MGA Goals & Strategies.

Revised timeline under development

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MGA:Making a Differencefor Members

Parviz FamouriRegion 2Member & Geographic Activities

September 30, 2010

“What can we show to our members that is different because

of MGA?”

Comparison of “Electronic IEEE Membership” vs. Standard IEEE Membership

Electronic Membership Standard Membership

Base Membership Price $50 $134 (in 2010)

Publications • Digital Spectrum• Digital The Institute

• Print Spectrum• Print The Institute – (when available)

Membership Card Downloadable PDF Paper

Special Circumstances Not Available on base e-membership*

No Changes

Grade Elevation (Senior Mbr, Fellow) No Change

IEEE Elections No Change

Access to online products (myIEEE, IEEEtv, Jobsite, etc.)

No Change

Access to member discounts No Change

Region Assessment No Change

Ability to join IEEE Societies No Change

Other Benefits & Opportunities No Change

* Special circumstances will still be applied to Society Memberships if the member qualifies

myDesktop (Launched 27 April)

• Customizable selection of any myIEEE modules/gadgets

• Layout selection , 2 or 3 columns, with drag-and-drop gadget placement

• RSS tools to import feeds

• Choice of several technology-based themes for the interface

memberNet (launched 20 April)

Improved e-mail messaging capabilities to facilitate member-to-member communications, while insuring member privacy

2. myIEEE™ Custom Desktop

Social Media Summary

IEEE in Social Media– 358 total groups on LinkedIn– Over 500 groups on Facebook– 414 groups on Orkut– 1000’s of Twitter account names

contain “IEEE”

MGA Administered Social Media Groups (Users)– The Official Group on Linkedin (12,390) - Screened for active membership and close

moderation.– The IEEE Group on Orkut (57,580) – light moderation– The IEEE Group on Facebook (20,949) - open group

IEEE.tv Social Media (Users/Followers) – Facebook App (13,415) – Hosted application– IEEE.tv iGoogle Gadget (6,010) – Hosted, RSS feed integration– IEEE.tv Google Desktop Gadget(453) – Hosted, RSS feed integration– Twitter(389) - Microblog– IEEE.tv myYahoo Gadget(N/A) – Hosted, RSS feed integration

Programming

• Expanded conference coverage, e.g., APEC

• Significant interest from other conferences now that APEC launched

• Technical English teaching

TV Operations

• Launched completely new User Interface

• Jan/Feb 2010 vs. 2009: Visitors up 17% , Member log-ins up 21%

• Diversified funding model … 3rd-party advertising, conferences, sponsored videos, custom projects, marketplace videos

3. IEEE.tv

4. What’s New for Students Newsletter

Goals

• MGA assumed ownership from Sales and Marketing, the new version has a primary goal of improving the student membership experience

• Newsletter dedicated to student benefits, and the student member experience, now being sent to all student/GSM members

• Increase student engagement with IEEE benefits and opportunities (retention)

• Build awareness of IEEE beyond the Student Branch, e.g. GOLD (retention)

• Vehicle to deliver advertising and/or sponsorship revenues, to help underwrite student programs

• Launched in April

5. IEEE Press eBooks Classics

Delivery

• 220 eBooks in archive: IEEE Press books still in print after 3 years

• More intuitive / upgraded navigation in IEEE Xplore (April)

• 40 to 50 new eBooks will be added annually (3 years after their initial publication date)

Marketing

• All arrears-recovery campaigns

• All recruitment campaigns to authors, and incomplete applications

• Communications to MD Volunteers via MD webcasts and monthly membership report

6. First Year Experience Program

Launched:

First Year Member Welcome Webinar (Monthly)

New “Getting Started” guide to all new members

Courtesy Call from Contact Center

Pre-Defined SAMIEEE Queries for New Members

Metrics and Benchmarking

Tools and Best Practices Guides for Local Volunteers

Coming Soon:

Website for new members ieee.org/start

“At Risk” Identification Processes

Future Planning

Specialized contact center service

“Tracks” based on “Needs” question during join

7. Access to Selected Expert Now Modules

MGA Collaboration with Educational Activities

Free Access to 5 select Expert Now modules to 1st year renewing higher grade members (including elevated students)

Members receive CEU’s

Launched 24 March 2010

Message was sent to 10.9K members

8. IEEE Center for Leadership Excellence (CLE)

In 2009 MGA started work on the framework for the IEEE Center for Leadership Excellence, a program to develop future volunteer leaders of the IEEE

Recent Progress:

Released a new Quick Start training program for geo unit officers to learn and quickly step into their roles

http://www.ieee.org/web/geo_activities/units/officer_training/quick_start.html

9. IEEE Contact Center Improvements

The contact center expanded coverage to 24 hours x 5 days per week, increasing service hours from 40 to 120 hours per week; and initiated a first call resolution improvement program

First Call Resolution: 74.1% vs. Industry Benchmark of 60%

9,400 Contact Center interactions surveyed in 2009

Result: Overall rating of Satisfied/Highly Satisfied increased from 70% (before expanded hours pilot) to 85.5% in 4Q 2009

Membership Development - Continuous Transformation

2005 2006 2007 2008 2009

365,500 members

BMS transition ‘Recession’

Optimizing the Campaigns >

renewal

recovery

recruitment

reinstatement

benefits promotion

382,400 members

(renewal alerts integrated into next-gen products)

367,400 members

Integrated multimedia

Putting a face onmembership promotion

Remaking the Collateral >

Integrated MD strategy &

plan

Integrated MD reporting

397,001 members

Synthesis & Engagement

First-year member experience

Message testing

MD webcasts

374,800 members

Building a Volunteer “Field Team” >

MD KitsMD portal

Membership presentation

MD Manual

MGM business cards

MD virtualcommunity

On-demandKit ordering

2010 2009 2010 2009 2010 2009 2010 2009

1 28,845 29,517 -672 -2.3% 2,168 1,818 350 19.3% 2,153 1,854 299 16.1% 33,166 33,189 -23 -0.1%

2 25,270 25,454 -184 -0.7% 2,048 1,760 288 16.4% 2,218 1,964 254 12.9% 29,536 29,178 358 1.2%

3 22,100 22,246 -146 -0.7% 2,683 2,244 439 19.6% 2,852 2,771 81 2.9% 27,635 27,261 374 1.4%

4 16,810 17,029 -219 -1.3% 2,060 1,736 324 18.7% 2,239 1,979 260 13.1% 21,109 20,744 365 1.8%

5 21,899 22,007 -108 -0.5% 2,101 1,638 463 28.3% 2,486 2,194 292 13.3% 26,486 25,839 647 2.5%

6 44,662 45,616 -954 -2.1% 3,442 3,020 422 14.0% 3,532 3,025 507 16.8% 51,636 51,661 -25 0.0%

R 1-6 159,586 161,869 -2,283 -1.4% 14,502 12,216 2,286 18.7% 15,480 13,787 1,693 12.3% 189,568 187,872 1,696 0.9%

7 11,267 11,228 39 0.3% 2,074 1,841 233 12.7% 1,703 1,578 125 7.9% 15,044 14,647 397 2.7%

8 42,318 40,980 1,338 3.3% 10,871 9,682 1,189 12.3% 8,563 8,418 145 1.7% 61,752 59,080 2,672 4.5%

9 5,830 5,461 369 6.8% 1,410 1,136 274 24.1% 4,320 4,042 278 6.9% 11,560 10,639 921 8.7%

10 38,834 36,555 2,279 6.2% 9,898 8,496 1,402 16.5% 21,027 18,878 2,149 11.4% 69,759 63,929 5,830 9.1%

R 7-10 98,249 94,224 4,025 4.3% 24,253 21,155 3,098 14.6% 35,613 32,916 2,697 8.2% 158,115 148,295 9,820 6.6%

TOTAL 257,835 256,093 1,742 0.7% 38,755 33,371 5,384 16.1% 51,093 46,703 4,390 9.4% 347,683 336,167 11,516 3.4%

% R1-6 62% 63% 37% 37% 30% 30% 55% 56%

% R7-10 38% 37% 63% 63% 70% 70% 45% 44%

Geographic IEEE Membership Summary - April 2010TOTAL MEMBERS

Change

HIGHER GRADE w/o GSM UNDERGRADUATE STUDENTS

Change Change

GRADUATE STUDENTS

ChangeREGION

285,000

305,000

325,000

345,000

365,000

385,000

405,000

425,000

2006200720082009

347,683

Proposed Regional Outstanding Meetings Program (ROMP)

Parviz FamouriRegion 2Member & Geographic Activities

September 30, 2010

To share outstanding and popular section/chapter meetings with neighboring sections/chapters Breakout session topics & are identified

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The goal of the program is for the Region and its Sections to encourage and inspire better support of the chapters Focusing on the Member

ROMP Pilot Program

if the meetings’ speakers agree, at the Regional level, a list will be compiled and make available to Region 2 sections/chapters.

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identify recent outstanding and notable meetings in your section and/or chapters that have been of high interest to the members and attendees.

ROMP Pilot Program

There will be a limited Regional financial support for the cost associated with this program. As a general rule the cost is to be split 50-50 between Region 2 and will be allocated as first come, first serve to sections/chapters. The allocating funds can be negotiable with sections/chapters having low resources.

if the meetings’ speakers agree, at the Regional level, a list will be compiled and make available to Region 2 sections/chapters.

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identify recent outstanding and notable meetings in your section and/or chapters that have been of high interest to the members and attendees.

ROMP Pilot Program

There will be a limited Regional financial support for the cost associated with this program. As a general rule the cost is to be split 50-50 between Region 2 and will be allocated as first come, first serve to sections/chapters. The allocating funds can be negotiable with sections/chapters having low resources.

Life Member Affinity Group

Marc ApterRegion 2

September 30, 2010

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Sections, with large numbers of Life Members could form an affinity group:•        Baltimore – 400+•        Cleveland – 170+•        Columbus – 120+•        Dayton – 135+•        Lehigh Valley – 170+ 

Life Member

Philadelphia Section needs to report on who their Chair is, as HQ has no one listed.

Marc can support Life Member Affinity Group programs, to a point, all they need to do is contact him: marc.apter@egginc.com

THANK YOU FOR YOUR INPUT AND SUPPORT!!