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Mobile FinancialservicesInsights from around the world

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mobile subscriptions by the end of 2020

growth in smartphone traffic between 2014 and 2020

of the world’s population will have a smartphone in 2020

Quick Find08 Discover how one company is realizing the full potential of mobile money in

East Africa.

14 Dive into the world’s first fully interoperable mobile financial services system.

18 Find out how one of the largest mobile financial services in the world is enabling financial inclusion in Pakistan.

24 See how you can take sustainable water development to new heights by integrating mobile payment solutions.

28 Learn how we plan to provide rapid relief in times of crisis with mobile money.

30 Get to know our portfolio of mobile financial solutions.

34 Explore how our mobile financial business logics enable mobile network operators, banks, and other financial service providers to use their respective strengths to capture the unique opportunities found in mobile financial services.

It’s a mobile-first worldMobile connectivity is transforming the very fabric of society. As more and more people become connected, a world of opportunities is opening up all thanks to the power of the device they hold in their hands. And while the uptake of mobile is unrelenting, the opportunities it enables are endless. These are opportunities that are transforming business and society, with entire industries already revolutionized by mobile connectivity.

The way we use money is also transforming through mobile financial services. Sending, spending and receiving money with a mobile phone is fast becoming an essential part of life for billions of people. It’s a cornerstone of the Networked Society and represents a great business opportunity, where the right plan could lead you to your next billion customers.

Here we present real cases from around the world, highlighting how mobile financial services are enabling financial inclusion, opening up new revenue streams for fast-thinking players, and becoming more interoperable than ever.

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A market on the moveThe market of mobile financial services is certainly on the move. Taking advantage of the rise of mobile connectivity, players in increasingly open financial systems are transforming lives, businesses and society by turning inclusion into expansion, and small transactions into big business. According to the GSMA’s latest Mobile Money State of the Industry Report, mobile money is now available in 93 countries through 271 services, and mobile money providers are processing an average of 33 million transactions a day.

The shift from traditional banking to mobile financial services is undeniable and unrelenting. At least 19 markets have more mobile money accounts than bank accounts, and 37 markets have ten times more registered agents than bank branches. As mobile connectivity continues its rise, the availability of mobile financial services around the world will continue to increase, and the opportunities for fast-thinkers to capitalize on new and emerging markets are there for the taking.

411 million mobile money accounts globally

33 million transactions a day processed by mobile

money providers

more registered agents than bank branches in 37 markets

Mobile financial services now available in 93 countries, through

271 services

At least

19 markets have more mobile money

accounts than bank accounts

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The mobile money opportunityJust how big is the mobile money opportunity? Let the numbers do the talking. There are 2 billion people around the world that don’t have bank accounts, and of these, 1.7 billion have a mobile phone. Although these figures are immense and highlight a potentially massive market, there still needs to be a demand from consumers for services.

According to our Ericsson ConsumerLab research, the demand for mobile financial services certainly exists. 80 percent of smartphone owners would rather use their phone to pay for goods and services, and 48 percent believe that the smartphone will replace their entire wallet by 2020. In conjunction with the shift from traditional banking to mobile financial services, there is a shift from the traditional wallet to the mobile one.

1.7 billion of these unbanked people have

a mobile phone

2 billion people around the world don’t have

bank accounts

of smartphone owners would rather use their

phone to pay for goods and services

80%

of smartphone owners believe that their device will replace their entire

wallet by 2020

48%

Mobile money growth

450

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350

300

250

200

150

100

50

0

35

30

25

20

15

10

5

0

2011 2012 2013 2014 2015

10%37%

30%

34%33%

Reg

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(mill

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MTN Uganda Success StoryMTN Uganda is part of the multinational telecommunications group MTN, connecting approximately 230 million people in 22 countries across Africa and the Middle East. The group launched commercial services in Uganda in 1998, and today MTN Uganda is the largest operator in the country, first launching mobile money services in 2009.

UGANDA LOVES MOBILE MONEY

COUNTRY: Uganda

POPULATION: Around 40 million

NUMBER OF BANK ACCOUNTS: 5 million

NUMBER OF MOBILE MONEY USERS: 19.8 million (September 2015)

Unrelenting demandPerhaps no other developing country highlights the potential of mobile money over traditional forms of banking as much as Uganda. According to the Bank of Uganda, the number of mobile money users in September 2015 was 19.8 million – almost half of the country’s population of around 40 million. What’s more, that figure grew by nearly 2 million over the previous 12 months. At the same time, there were only 5 million bank accounts – a figure that had remained stagnant for the previous 12 months. For over half a decade people in Uganda have been choosing mobile money over traditional banking, with mobile financial solutions providing the key to banking the unbanked.

Mobile money

users 19,800,000September 2015

Up from17,900,000 mobile money users September 2014

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Restore trust among end users by eliminating fraud through

increased security

Scalable solution to address frequent service outages at

peak hours

Accelerate growth through interoperability

Enabling changeThe shift from traditional banking to mobile money isn’t just driven by consumer demand. It is also the result of initiatives taken by forward-thinking players in the country to improve the range and quality of digital services for the good of society and small businesses, coupled with an increasingly supportive regulatory environment in East Africa. The Ugandan Parliament passed the Financial Institutions Act (Amendment) Bill in January 2016, which presents new opportunities for the country’s financial sector. Among them is the strengthening of agency banking networks, which will further extend the reach of much-needed mobile money services.

Seizing opportunityAs the largest mobile network operator in the country, MTN Uganda was poised to capitalize on the opportunity provided by an increasingly more open and supportive regulatory environment and growing user demand. In 2009 MTN launched its mobile money services and experienced favorable levels of uptake, but not without challenges.

Such is the popularity of mobile money in the country that MTN’s existing wallet platform quickly became outdated and unable to cope with demand. With frequent service outages at peak hours and fraud a growing concern, the reliability, security and scalability of MTN’s services came into question among its customer base. It was time for a new solution, and a new partner that could provide the next generation of mobile money technology and service assurance.

The challengeConsumer Demand

Forward-thinking Service Providers

Supportive Regulatory Environment

KEYS TO SUCCESS:

10

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Timeline

Partnering for successMTN chose to enter into a long-term partnership with Ericsson, and migrated its existing solutions to Ericsson’s Wallet Platform and secured a fully converged wallet. This provided MTN with the reliability, security and scalability that it was seeking. Customer confidence in MTN’s products and solutions returned, as did growth in users and usage.

The extended level of interoperability has been a major attraction for other players also, with mobile financial solutions enabling third-party microfinance providers and organizations in the country to provide loans and salary payments directly into digital accounts. Merchants like electricity distributor Umeme have already benefited from entering into the ecosystem, realizing a 50 percent increase in mobile payments since the move. Others are following, including government bodies handling school fees, payment collection companies, and banks.

2009MTN first launches mobile

financial services in Uganda

2012MTN Group partners with

Ericsson to migrate existing solutions in Africa and the

Middle East to Ericsson’s Wallet Platform and secure a fully

converged wallet

What’s next?“The new system really gave us the capacity to grow. Scalability has increased and we now have the agility to turn around new services. Also, it’s now history to hear about service outages because of capacity. Our vision now is to offer a full bank on your phone. We want people to be able to go anywhere without needing cash and use mobile money to pay for any service inside Uganda.”

– Phrase Lubega, General Manager, Mobile Financial Services, MTN Uganda.

2014Deploys Ericsson Converged Wallet solution in Uganda to

support more than 7 million mobilewallet users and 50,000 agents

When we moved over to the Ericsson system in September 2014, we had around 3.1 million active subscribers. We have accelerated that growth, and by the end of 2015 we had around 4.7 million active accounts. Registration accelerated to 9.5 million customers. In terms of transactions, at the end of 2015 we were processing around 44 million (cash-in, cash-out, P2P) transactions per month.”

Phrase Lubega, General Manager Mobile Financial Services, MTN Uganda, outlines the positive growth MTN Uganda has experienced since migrating to Ericsson Wallet Platform.

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The world’s first fully interoperable mobile financial services system ASBANC, Peru’s National Bank Association, created a new company called Pagos Digitales Peruanos (PDP) in 2015 to offer an innovative and unique mobile financial services solution relative to other models globally. Now the PDP has brought together more than 30 different financial institutions to create a single platform known as Bim, which is capable of hosting all services from different financial and commercial institutions, and achieves interoperability while opening up the world of mobile financial services to the country’s unbanked citizens.

COOPERATION FOR INCLUSION

COUNTRY: Peru

POPULATION: Estimated 32 million

UNBANKED POPULATION: 70 percent

Empower the citizens – empower the countryIn emerging markets like Peru, formal financial services only reach around 30 percent of the population. This presents a huge opportunity for the development of mobile financial services – bringing significant benefits to the individual and the wider society. Mobile financial services provide the unbanked with money accounts and open the gates to the formal economy. In turn, this investment in people reaps a long-term reward, because financial inclusion is a cornerstone of the entire development of nations.

Latin America has excellent conditions for rapid growth of mobile financial services – particularly, a high mobile penetration and a low percentage of banked consumers. A recent report suggests that up to 74 percent of people in the region who are not using mobile financial services today would be interested in using such services through their mobile phones if they were available. Considering also that 61 percent of the population in Latin America is unbanked, achieving success in mobile financial services in the region is favorable for those who prepare for the future.

70%of the population in Peru is unbanked

Peru’s National Bank Association, created a new company called Pagos

Digitales Peruanos (PDP) in

2015

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Transforming the landscapeWith technology and services support from Ericsson, the result of the Peruvian financial collaboration is the solution known as ‘Bim’ – short for the Spanish name for mobile wallet: ‘Billetera Móvil.’ The Peruvian entities responsible for Bim have transformed the financial services landscape not only in the country but around the world by cooperating and forming deep partnerships to create a uniquely interoperable model that is now being replicated around the world. It shows that collaboration is crucial: building a payment system that reaches scale through interoperability and substantially improves the ability to bring millions into the world of mobile money.

Cooperation for interoperabilityCapitalizing on the favorable conditions, PDP has developed the world’s first truly interoperable mobile financial services system. A diverse set of 32 financial services organizations have come together, cooperated and shared resources to build a platform designed to bring financial services to the unbanked. Initial estimates were that 2.1 million unbanked Peruvians will own and benefit from a mobile wallet by 2019, but just two months after the 2016 launch of the solution, registrations were happening more than five times faster than predicted.

What’s next?“Electronic money is a great opportunity to bank the population.”

– Luis Marino, Senior Analyst, Financial Inclusion.

Bim – The world’s first interoperable mobile financial services system

32 financial services

organizations

1solution

2.1 million unbanked

Peruvians owning a mobile wallet by

2019

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ENABLING FINANCIAL INCLUSION IN PAKISTAN

COUNTRY: Pakistan

POPULATION: Estimated 199 million

NUMBER OF MOBILE SUBSCRIPTIONS: 149 million

NUMBER OF BANK ACCOUNTS: Around 30 million

Untapped potentialWith a national population nearing the 200 million mark, Pakistan is widely regarded as one of the most competitive mobile money markets in the world. But the vast majority of providers continue to only focus on basic over-the-counter services, meaning those who are scaling and developing interoperable solutions are first in line to tap into the full potential of a highly demanding market. And with 149 million mobile subscriptions – of which 114 million are users aged 21-30 – success in capturing this opportunity is there for first-movers who truly understand that financial access for Pakistan’s underbanked demands exponential scalability.

Number of bank accounts:

30 million

Mobile subscriptions:

149 million

Easypaisa – One of the largest mobile money services in the world Pakistan’s first and largest branchless banking solution, Easypaisa, was launched jointly by Tameer Micro Finance Bank and Telenor Pakistan in 2009. Norway-based Telenor Group, which owns Telenor Pakistan, completed the acquisition of Tameer Micro Finance Bank in early 2016. Now Telenor Pakistan is taking Easypaisa’s mobile money services to new heights by accelerating and increasing the availability of mobile money services for the country’s citizens, while positioning banks to succeed in an expanding mobile money ecosystem.

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Taking controlSince launching in Pakistan in 2009, Easypaisa is already one of the largest mobile money deployments globally. After being awarded two GSMA Awards in 2014, including ‘Best Mobile Money Service in the World’ out of more than 250 mobile money services around the world, Easypaisa’s success continued. The solution moved monetary volumes corresponding to nearly 3 percent of Pakistan’s GDP in 2015 and has the largest financial footprint in the country. Going into 2016, Easypaisa boasted 21 million active users undertaking around 650,000 transactions daily, served by over 75,000 agents in more than 800 cities and towns. With the largest product portfolio of services for its customers, including remittances, payments, savings and insurance, Easypaisa also offers ATM cards and Inter-Bank Fund Transfer (IBFT) services that work with all banks connected through 1 Link in Pakistan.

Timeline

Going furtherThe sky isn’t the limit for Easypaisa. In a market where new solutions are launched daily around the globe, what makes you dominant today might not make you relevant tomorrow. The need to continuously innovate and serve consumers’ needs with new services and solutions is a task made easier by an increasingly supportive and structured corporate and regulatory environment.

Telenor had already succeeded in capitalizing on the situation by offering the Easypaisa mobile money solution directly to its existing subscriber base, and then used this strong foundation to refine its mobile money model and offer over-the-counter services for non-Telenor subscribers. The next step in the journey is a solution that connects the different silos of the complex mobile money ecosystem in the country and around the world – connecting the consumer to banks, mobile network operators, money transfer organizations, utility companies and payment and internet service providers. Achieving interoperability benefits all partners in the ecosystem, opening up previously unreachable consumer segments.

75,000agents 2009

Easypaisa launched in Pakistan

2014Receives GSMA

Award ‘Best Mobile Money Service in the

World’

2015Largest financial footprint in the

country

Mid 2016Partners with and

migrates to Ericsson to offer the next

generation of mobile money services

21,000,000 active users

800+ cities

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Playing to winIn mid-2016, Telenor Pakistan realized the next step in the success of its Easypaisa solution was to partner with a company ready for the next-generation of mobile money services. Selecting Ericsson as its prime partner and replacing its existing platform with our mobile financial services solution means that Easypaisa will accelerate and increase the availability of mobile money services for the country’s citizens – while positioning banks to succeed in an expanding mobile money ecosystem.

With the newly acquired ability to quickly introduce relevant, new and differentiated mobile financial services offerings in the market, Easypaisa will continue to expand, bring mobile money to unbanked citizens, and enhance customers’ experience of doing transactions in a secure and seamless manner.

What’s next?“Ericsson’s next-generation wallet platform is helping Easypaisa increase volumes and payment transactions, enabling wider mobile money adoption and offering a seamless customer experience. We will continue to expand our mobile money offerings, benefiting our subscribers throughout the country with our new platform.”

– Muhammad Yahya Khan, Chief Financial Services Officer, Telenor Pakistan.

Banking the unbankedMichael Foley, CEO of Telenor Pakistan, shares his thoughts on the importance and evolution of Mobile Financial Services in Pakistan and the company’s new platform:

“We’ve created this brand called Easypaisa, and it has become synonymous with money transfer and basic financial services in Pakistan. Financial inclusion and poverty in Pakistan is a very, very deep problem, and the State Bank has created conditions that allow us to grow this business. In partnership, Telenor and Ericsson will change the lives of tens of millions of people.

“This company has gone through a really rapid growth in the financial services side over the last couple of years, and for a number of reasons it became important for us to replace the platform that we are using. We need more features, more scale. We are going to bring more complex products to the market place, and what we had was no longer going to allow us to do that. This new platform will allow us to offer the best possible services, likely to 30, 40, 50 or 60 million people in Pakistan.”

650,000+ daily transactions

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Saving lives while growing economiesThe United Nations has designated access to fresh water as a basic human right, but ensuring seven and a half billion people around the world have this access is both difficult and expensive. There is enough fresh water to supply the global population, but it is unevenly distributed and water scarcity is becoming one of the world’s most pressing problems. As well as being essential to human life, water is also crucial for agriculture and industry, with the UN stating that more than three-quarters of jobs worldwide are dependent on it.

But providing access to fresh water shouldn’t be seen as just a problem that needs to be solved – it also presents a unique opportunity with investment and development potential. Investments in safe drinking water and sanitation don’t just save and enrich lives, they also drive economic growth. The World Health Organization estimates that every USD 1 invested returns between USD 3 and USD 34, depending on region and technology.

Going mobile for sustainable water

Innovation at the heart of sustainability Grundfos is a global leader in advanced pump solutions and a trendsetter in water technology, contributing to global sustainability by pioneering technologies that improve quality of life for people and care for the planet. Now the company is taking sustainable water development to new heights by integrating mobile payment solutions into its products to support the financial viability and accountability of water service operations.

USD 7.5 trillion needs to be spent on water infrastructure between 2016 and 2030

1.2 billion people currently live in areas with physical scarcity of access to water

1.8 billion people currently use a drinking-water source contaminated with human waste

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What’s next?“This is a perfect example of two global corporations integrating their technologies to offer a complete water ATM solution previously unknown to the world. It is now possible to pay for water with mobile money, and water revenue collection is safe and automated.”

– Peter Todbjerg Hansen, Managing Director of Grundfos Lifelink.

From adversity comes opportunityThe potential economic gains from providing access to safe water and basic sanitation carry particularly more weight in developing markets. According to the United Nations Environment Programme, investments in small-scale projects in Africa could lead to an economic gain of around USD 28.4 billion a year.

It’s no secret that to fund the necessary investment in infrastructure, utilities companies need to generate more revenues. While they already attempt to charge consumers for the water they use, they do so with limited success. The World Bank estimates that companies worldwide are losing USD 141 billion per year supplying water that no one pays for, and that current losses in developing countries could be halved through better metering and billing.

Smart metering coupled with mobile money technology is one of the simple solutions to a complex problem. According to the GSMA, as of December 2015 there were more than 134 million active mobile money accounts in emerging markets. By tapping into these pre-existing mobile money networks, utilities companies could generate the revenue they need to build infrastructure exponentially, while ensuring the financial viability and accountability of water service operations.

Pioneering the new age of waterGrundfos, a global leader in advanced pump solutions and a trendsetter in water technology, is contributing to global sustainability by pioneering technologies that improve quality of life for people and care for the planet.

Revenue collection plays an important part in securing reliable access to drinking water, as water supply points have been known to fail due to lack of funds, and capacity for operations and maintenance.

New to the market and being rolled out in developing nations where need is the greatest is the Grundfos AQtap solution, a water ATM that dispenses water and supports sustainable water development. Now partnering with Ericsson to add mobile payments into its product, the integrated solution will drive more efficient revenue collection through reduced cash management risk and overhead costs, and ensure the new water supply points remain operational well into the future.

USD 28.4 billion potential economic gains from scale projects in Africa

Longer Operational Life

every USD 1 invested returns between USD 3 and USD 34,

depending on region and technology

Reduced RiskEfficient Revenue Collection

Lower Overhead Costs

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PROVIDING RAPID RELIEF IN CRISES WITH MOBILE MONEY

Mobile money meets the challengeNon-governmental organizations are increasingly turning to mobile financial services to streamline the delivery of aid to affected populations. In particular, mobile money addresses and solves the four main problems associated with helping an affected population during their time of need: speed, transparency, safety and communication.

The Emergency Wallet Initiative Many of Ericsson’s humanitarian partners have requested digital financial services solutions for emergency situations. There is an urgent need for a turnkey Emergency Wallet solution, as mobile financial services, including mobile money and mobile wallets, are among the quickest, safest, and most efficient ways of extending the benefits of basic financial transactions to people who need them.

In partnership with the Bill & Melinda Gates Foundation, we are developing the Ericsson Emergency Wallet. The solution will support humanitarian organizations and populations affected by disasters or crises by enabling the distribution and use of digital funds by relief workers and impacted populations. This can help address issues such as safety, expense and traceability that are associated with handling cash.

SPEEDWhen disaster strikes, getting aid to those who need it most is time-critical and can be a matter of life and death. Mobile money is significantly faster than distributing physical cash or paper vouchers.

TRANSPARENCYDonors and aid agencies need to know exactly how many people received aid and the value they received. Mobile money transactions are traceable due to their digital nature, meaning there is a digital audit trail that increases the level of transparency across the operation and reduces corruption.

SAFETY Distributing aid electronically is also much safer for both aid workers and recipients than handling cash. Studies comparing the use of mobile money and physical cash distribution have found that incidents of theft of cash transfers fall by more than 50 percent thanks to the use of mobile money.

COMMUNICATIONMobile services support messaging as well as payments, enabling donors to contact recipients to determine how their needs are changing over time and whether the aid is having the desired impact, and then adjusting their strategy accordingly.

In a crisis situation, such as the aftermath of an earthquake, tsunami or civil war, displaced people usually have an urgent need for essential provisions, such as food, water, clothing and shelter. But traditional solutions for distributing aid to those who need it are often inefficient and inequitable. Mobile money services can provide the solution to a demanding problem and streamline the delivery of aid to affected populations.

What’s next?“Digital payment mechanisms are essential to delivering effective cash transfers to address the large scale humanitarian needs caused by today’s crises. However, only 30 percent of countries facing severe humanitarian emergencies have digital payments infrastructure to support scaled-up response. The IRC welcomes efforts such as the Ericsson Emergency Wallet solution to close this gap.”

– David Miliband, President and CEO, International Rescue Committee.

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GET TO KNOW OUR PORTFOLIOEricsson Mobile Financial Services is powering the next generation of mobile commerce development – connecting banks, mobile network operators, money transfer organizations, utility companies, and payment and internet service providers. Our solutions are comprised of comprehensive, interconnected services and products that allow you to fast-track the launch of easy and secure financial services and create new sources of revenue.

Get in touch with us to see how we can help you create new revenue streams by attracting and connecting customers to a world of mobile financial services.

Interconnect Solutions

A one-stop shop to make mobile money interoperableOur interconnect solutions ensure interoperability between mobile wallet providers and established payment networks, by unifying the payments ecosystem. We connect disparate mobile wallet services with other payment systems and platforms to simplify how payments are sent and received both domestically and globally.

By establishing a single connection point to mobile financial services deployed around the world, our interconnect solutions create a seamless bridge between the ever-expanding number of mobile wallets, banks, merchants, government organizations and private enterprises, allowing you to capitalize on the limitless opportunities that exist when global mobile money services are connected.

Wallet Solutions

Bringing banking to billions around the worldOur mobile-first wallet solutions are designed to be cost-efficient, reliable and secure: making sending money as easy as sending a text and receiving money as simple as getting a phone call. Our solutions have open APIs and help to provide your customers with the money transfer, savings, loan and payment services your customers want.

With PCI PA DSS v3 certification they also have best-in-class security capabilities for mobile money services, making it easier and less costly to certify card-based offerings. Included are requirements for applications and devices used in the transaction process, as well as how software is developed.

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Compliance Services

Growth Services

Providing regulatory support every step of the wayA thriving mobile financial service industry requires enabling regulatory frameworks, which support and encourage effective compliance. Regulators and regulations are increasingly important to the industry, with mobile financial services providers looking more and more to authorities for direction and leadership. The contemporary regulatory environment is demanding and constantly evolving, putting strict requirements on your business processes and ways of working.

We believe that our compliance services are a fundamental part of the support we give to our customers. They include a unique market-ready solution that combines experienced regulatory consultants both advising and supporting customers on new regulatory requirements and overall compliance, as well as pre-integrated, fit-for-purpose anti-money-laundering software suitable for mobile financial services. All our services are custom designed for our customer’s individual needs and inline with domestic and international regulatory requirements.

Regulatory collaboration is essential for a cooperative enabling environment, so our compliance services include an established Regulatory Outreach Program aimed at building relationships among regional, national, and international regulators to support the realization of unique mobile financial services ambitions and agendas.

The clear path towards expansion, growth and successOur business services provide support for your sustainable expansion and growth, every step of the way. Our mobile financial services team has deep expertise in business assessment, product roadmapping, business planning, marketing, distribution and go to market strategy, so you can meet your mobile financial services goals with less stress and more clarity.

We form strategic partnerships with our mobile financial services customers to support the complete lifecycle. With offerings ranging from Business Planning and Compliance to Integration and Organization & Processes, we establish new business models and build value together with our customers.

As we share our competence and experience from deployments in other markets, we help our customers reach a mass market quickly by helping them to build efficient, agile and well-governed organizations and business operations, while matching their consumers’ needs with innovative solutions in mobile financial services, which we develop, deploy and grow together.

Find out more by visiting:

www.ericsson.com/m-commerce

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The Consumer LogicThere are over 1.7 billion people in lower and middle income countries around the world with access to a mobile phone, but who don’t have a bank account. That’s an immense target market for mobile wallet offerings and a massive opportunity for mobile financial services. Use your existing assets to provide the basic mobile money services that a lot of people lack and monetize the long tail of small transactions.

The Enterprise LogicOutbound salary payouts and inbound bill payments add up to a lot of time and paperwork for enterprises – especially in markets where

bank accounts are scarce and payments are still largely made in cash. A mobile financial services solution can simplify the process,

and offering users a service that will make their lives easier is bound to boost customer loyalty.

The Finance LogicInsurance, saving accounts, and loans are widely recognized as necessary and sustainable tools for addressing financial inclusion – however, they are still unavailable to millions of people lacking access to banks or other financial service providers. Give people fast access to these mobile financial services whenever and wherever they are needed the most and you will also provide these customers with a sense of financial security.

The Retail LogicMake shopping more convenient and secure for consumers as well as retailers. Develop mobile wallets that make retail more user friendly for everyone in both mature and emerging markets. Mobile payment solutions allow merchants of all sizes to manage a large amount of daily transactions and also increase loyalty by serving more of customers’ everyday needs.

The Public LogicMobile payment technology has the potential to simplify government-

to-person (G2P) payouts, such as social benefits and aid support, and make payments by citizens for fees and public services as easy as

sending a text message. Empower the relationships between citizens and authorities by offering mobile payment solutions for tasks such as

tax collection or payments for school lunches.

The Media LogicThe global consumption of online media is exploding, yet in many markets buying media content through the phone or online is still

a complicated procedure. Let your customers unlock a whole new world of media by giving them the tools they need to make

fast and convenient purchases of media on their mobile devices, and generate revenue from every transaction.

Contact us to book a meeting and understand how our Business Logics can work for you by going to:

www.ericsson.com/m-commerce

Ericsson’s Mobile Financial Business Logics

There is no doubt about it – mobile payments are the future. But creating a successful mobile financial services business requires a rethink of ecosystems, marketing and technology. Knowing this, we’ve drawn on our experience to provide practical, successful and profitable business insights into the mobile financial services landscape.

The result is six ‘Business Logics,’ each designed to enable mobile network operators, banks, and other financial service providers to use their respective strengths to capture the unique opportunities found in mobile financial services.

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Ericsson

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© Ericsson AB 2016

Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility.

Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world rely every day on networks that we manage. With more than 37,000 granted patents, we have one of the industry’s strongest intellectual property rights portfolios.

Our leadership in technology and services has been a driving force behind the expansion and improvement of connectivity worldwide. We believe that through mobility, our society can be transformed for the better. New innovations and forms of expression are finding a greater audience, industries and hierarchies are being revolutionized, and we are seeing a fundamental change in the way we communicate, socialize and make decisions together.

These exciting changes represent the realization of our vision: a Networked Society, where every person and every industry is empowered to reach their full potential.

The content of this document is subject to revision without notice due to continued progress in methodology, design and manufacturing. Ericsson shall have no liability for any error or damage of any kind resulting from the use of this document