Erik Rosenberg Coordinator of Exchange Studies, MFS DiaNa Dept. of Earth Sciences
MFS Europe Communications Program Coordinator
description
Transcript of MFS Europe Communications Program Coordinator
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MFS Europe Communications
Program CoordinatorStatus UpdateFebruary 2014
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MFS Europe Communications Overview
MFS Europe Advertising/Promotion
MFS Europe LaunchAdvertising/Promotion Guidelines
MFS Europe Newsletter
Family Force Website Administration
Website AdministrationMFS Europe Website LaunchMFSP Program Coordinator Website
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MFS Europe Advertising/Promotio
nMFS Europe Launch
Advertising/Promotion Guidelines
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MFS Europe Advertising/Promotion
• MFS Europe Launch• See timeline
• Advertising/Promotion Guidelines• Document outlining suggestions for
promoting your MFS Europe centre programs/services to include:• Email Communication – a list of “Do’s” to
follow• Poster tips • Radio suggestions• Social Media status• Website guidelines
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MFS Europe Newsletter
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OverviewReason for European NewsletterCurrent Versus Proposed StructureImplementation StatusNewsletter LayoutNewsletter Content
Cover Page
Theme PagesCalendar
Best PracticesProcessesResources
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Why Change?
Problem• Limited Resources• Disjointed Communication
• Various design formats/layout• Content disjointed
• Random Objectives (Undefined Deliverables)
Solution• Pool Resources• Distinct Communication
• One new design with consistent layout• Well-defined message targeted for
specific audience
• Deliberate Objectives (Defined Deliverables)
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MFS
Europe Newslette
r
Program Coordina
tors
Directors
Service Providers
Community Memb
ers
Tri-community Newsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
ShapeNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
NaplesNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
RemoteNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
UKNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
Current Structure Proposed Structure
Brussels Newsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
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Implementation Status
Newsletter Template Newsletter Calendar Refine
CREATE
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Newsletter
Cover Page
Photo
Inside this issue
Logo
Theme PagesNews & Updates Resources
Information & Referral
Lifestyle (Nutrition & Fitness)
Parents & Caregivers Child & Youth
Volunteers Students & Professionals
Community Calendar
Calendar Events and contact information
Virtual
Brussels
Shape
Naples
UK Tri-Commu
nity
Newsletter Layout
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Newsletter Content – Cover Page
• Photo • Main Story• Captures Attention
• Design • Vary color with issue
• Inside this issue • Hyperlinks to each section
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Newsletter Content – Theme Pages
• One page per section• Include short article and other material:
• Should support main theme of the month
• Tips • Links• Reference • Pictures• Recipes • Contests
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Newsletter Content - Calendar
• Calendar to show overview of events/programs available to all centres (ie. virtual).
• Each location has their own space to highlight location specific programming/events and information along with centre contact information. Hyperlinks to posters will be used so it is not necessary to include all program details on this page.
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Best Practices
• Succinct Communication – short articles or article reviews• Targeted Subject Matter – remember your audience• Appropriate Documentation – cite your sources of
information• Confidentiality – waivers for photographs• Relevant and Recent – appeal to your audience with most
up to date information
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Newsletter Process Flow
Process Inhibitor: Missed Deadlines!
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Further Information• MFS Europe Newsletter Guidelines – Guidelines on proposed content,
schedule of submissions, roles and responsibilities, translation, proofreading and editing, and distribution.
• MFS Europe Sample Newsletter – A sample newsletter showing the design, layout, and examples for each section of the proposed content.
• MFS Europe Newsletter Calendar – An overview of 2014 submission deadlines, monthly topics/focus, submission requirements by centre, and suggestions for newsletter content.
• MFS Europe Advertising and Promotion – Guidelines for distributing newsletter and promoting centre events.
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Family ForceWebsite Administration
MFS Europe Website LaunchMFSP Program Coordinator Website
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Family Force
• Website Administration• Updates done once per week (unless
requested otherwise)• Website change request form• See MFS Europe Advertising/Promotions
Guidelines under website section for more information
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Family Force
• MFS Europe Website Launch• Awaiting input on website design and content from Program
Coordinators and PSP before timeline established
• MFSP Europe Staff Website• https://www.familyforce.ca/sites/MFSPEurope/EN/Pages/
MFSPEuropeProgramCoordinators.aspx
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Questions/Discussion