Mfone Serenade Club

8/8/2019 Mfone Serenade Club

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23-08-2010

Mfone Serenade ClubStrategy & Communications


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Outline

What is Mfone Serenade Club?

Who are Mfone Serenade Club members?

Objectives

Mechanics

Club benefits

Communications & PR Plan

Execution timeline


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Mfone Serenade Club is the ultimate venue for social

networking among the upper social class in Cambodia,

where members are bounded with the privileges they enjoy

and the premium status they share.

What is Mfone Serenade Club?


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Members of Mfone Serenade Club are Oknhas, excellencies,successful businessmen, executives and aspired individualswho wish to have a public recognition of their premiumstatus and identity.

Their work greatly relies on networking and they haveconstantly seeking out a venue where a close cycle ofnetworks are ready to be tapped and shared.

This group of people are big spenders in term oftelecommunications and entertainments, for both work andpersonal lifestyles.

Who are Serenade Club members?


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To make Serenade Club the dreamed network cycle that

satisfies the needs of club members by providing benefits

To create a strong bonding among club members and Mfone

as well as the brands in partnership in the long term, making

them the royal consumers to the brands.

Objectives


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Eligible members should:

Holding Mfone Serenade family product including

Mekong SIM and new premium SIM in the future

Credit usage above $50 per month

Mechanics


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Members of the club enjoy a wide range of benefits:

Privileges in accessing to high-end products & services in

Cambodia

Privileges in accessing to high-end Products & services in

Thailand

Serenade Club and International Serenade Club in

Thailand and the possible business opportunities that

follow

Enjoy the premium status of being a club member

outside the network

Club Benefits


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Synergy of Exclusivities

Transportation: Airlines

Accommodations hotels and resorts Dinning & Drinking- Restaurants, bars, cafe

Health & beauty: Fitness center, Spa, Salon

Entertainments: Nightclubs, Golf course

Shopping Clothing, shoes, accessories, supermarkets

Privileges


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Members is entitled and Thai Airways lounge

for free at Phnom Penh and Suvanabhumi, Bangkok airport by just

showing their Serenade card (or present the phone). They will enjoy

coffee, snacks and a recreation at the lounge at their convenience.

Airline Privilege


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Members enjoy bonus services either: Free spa,

massage or Manicure & pedicure services attheir own choice. *

* Mechanics to be finalized.

Accommodation


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Hotels in P.P &

Intercontinental

Raffles Hotel Le

Royal

NagaWorld

Sokha

Accommodation


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Heritage Suites Hotel SR

Accommodation


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Hotel De La Paix SR

Accommodation


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Raffles Grand Hotel SR

Accommodation


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Amansara Hotel SR

Accommodation


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Members will be getting special privileges at partnered

restaurants & bars, caf & clubs:

- They will enjoy one free cocktail/ wine/ beer/ dessert attheir own choice after the meal. *

- They will get exclusive reservations and will be invited for

special events at partnered clubs *

Dinning & Drinking



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Topaz

Malis

Kobe

Chow

FCC

Fresco*

Etc.

* List to be finalized

Dinning & Drinking


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For spa loving members, based on the frequency of visits,

they will enjoy free spa products or special treatment

coupons for next visit. *

Members who frequent fitness center will get free Yoga &

fitness lessons at appointed outlets. *

Health & Beauty



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Amara Spa (PP)

Health & Beauty


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Bodia Spa (PP & SR)

Health & Beauty


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Spa & Fitness Centers at Amansara hotel SR

Health & Beauty


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Spa at Le Residence Hotel SR

Health & Beauty


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Fitness centers at:

Intercontinental Hotel

The place

Health & Beauty


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Members enjoyspecial Golf

Course fees. *

*Mechanics to befinalize.

Grand Phnom

Penh

(PP)

Entertainments


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Angkor Palace Resort (SR)

Entertainments


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Members who shop above 10$ will be given a 10% of the spent amountas phone credits top up directly into their Mfone Serenade Mekong SIM.

Lucky existing members without Mekong SIM who collect points above

25 points according to Lucky membership system can redeem Mekong

SIM card for free. They can enjoy above benefits after becoming Mfoneusers.

Shopping at Lucky Supermarket


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Members will be informed and invited to special eventsin town such as:

Fashion shows

Wine tasting at Red Apron

Art exhibitions at FCC

Social Events


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Each partnered business will enjoy premium status incomparison to the peer businesses. The existing premiumbrand image will be built up and enhanced by being part ofthe club network.

Members of ISCT will be drawn to access the partneredservices in Cambodia, resulting in business and reputationgrowth.

Extensive PR and communications will help build thepartnered brands, together with the club.


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Communications & PR


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A card will be designed, produced and distributed to all eligible members.

The card is the ultimate status symbol of the members and serves as

their identity while access to the services listed above.

Serenade membership Card


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A well-designed Serenade

counter tentcard will be

presented in each

partnership outlets.

Serenade Counter


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A serenade ambassador will be nominated from the club

members. He/She will be representing Serenade club in all

public communications and leading the club activities and

events.

Serenade ambassador will be a figure well-recognized and

looked up to by peers alike.

Serenade Ambassador(s)


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Special interviews with Serenade ambassadors with top business

newspapers & magazines before the launch will generate a scoop about

the club that will certainly create anticipations and talks among the high-

end communities.

Magazine Scoop

h


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A launch event will be organized to announce the formality

of the club with the attendance of Mfone, partner brands,

potential club members such as senior government officials,

business executives, the existing members from Mfone

premium users club and selected members invited from

International Serenade Club in Thailand.

Launch Event

PR


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all press people from major newspapers magazines, radio and TVstations will be invited to join the launch event. Short press conferencewill be held.

PR write-up detailing the information on the club will be released inmajor publications to create buzz and excitement around town.

PR

I i i i


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Regular club parties will be organized to provide a platformfor gathering among members of the club to socialize andupdate.

Beside in-club gathering, club members will be informed andinvited to all kind of premium events and shows.

guarantee positive words-of-mouth communications withinthe upper class society in the country.

Interactive communications

E i Ti li


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Task Timeline

Serenade Card design ?

Counter tentcard design ?Talks with partnered

businesses

?

PR arrangements ?

Launch ?

Execution Timeline


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Thank You

Mfone Serenade Club

Documents

Transcript of Mfone Serenade Club