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All visual materials are used in the presentation for illustration purposes

only and are subject to copyright laws

BONUSCONTENT

USABILITY

INSTANTLY

FAVORITEITEMS

FORFUTUREEVENTS

EXPLORE

ADS TO VIEW

TO VIEW ADS ADVERTISEMENT

SHOW

REDIRECT TO

CREATE

CREATIVELY

MEDIA

TAILOR TO

SORT BY

SEE

TO FAVORITES

GUIDE

BREAK DOWN

VIEW

IDEAS

1. Create several templates for mobile activation landing destinations integrated into the

mobile application:

• An augmented reality template

• A sequence of pages

• A photo gallery template

• Other suitable templates

2. Create a user friendly interface, which would enable the advertisers to create their mobile

activation landing destinations using the above-mentioned templates

3. Create an API (Application Programming Interface) for integrating the advertisers’ mobile

activation experience with the MFFUniverse app (in case the advertiser wishes to create their

own landing destination)

4. License out the mobile activated advertisement software to other magazines.

5. Partner with companies, which can serve as partners for creating the software, including

mobile activation providers (e.g. Digimarc) and do-it-yourself providers for website

development (e.g. Weebly) and social content inegration (e.g. TINT, Tagboard)

BACKWARD INTEGRATION INTO ADVERTISING

USE MORE TYPES OF PRINT AND DIGITAL ADVERTISEMENT

1. Print:

• Page inserts – pages provided by advertisers

• Inside front cover gatefold – a fold in front cover

2. Digital (besides mobile activation):

• Interactive hotspots

• Audio/video

• Product gallery• 360° view – 3D view of a photo

• Flash with no interaction

• Flash with interaction

• Branded pages inside app – additional branded pages integrated into the app

Mffashion.it

Nelly Moser:

http://www.magazine.org/sites/default/files/Nellymoser-Introduction-to-Mobile-Activated-Print_0.pdf

http://www.nellymoser.com/action-codes/mobile-activation-study-january-december-2012

http://www.nellymoser.com/action-codes/mobile-activation-study-january-december-2013

http://www.classpubblicita.it/periodici_dett.aspx?id=201101211500043659

http://www.ellemediakit.com/hotdata/publishers/ellemk/advertiser/8231534/2820694/2014-insert-specs1.pdf

http://www.net-a-porter.com/alfresco/nap/webAssets/webPage/advertise-with-us/desktop/common/NAP_Media_Kit.pdf

http://www.condenast.com/brands/vogue/media-kit/tablet

http://www.digimarc.com/discover/magazines

http://nfctimes.com/report/new-nxp-tag-line-targets-advertisers-and-other-markets

http://www.brandchannel.com/home/post/2012/08/29/Mobile-Action-Codes-on-the-Rise-But-Are-Consumers-Engaged.aspx

http://www.forbes.com/sites/kateharrison/2014/02/07/will-conde-nasts-domino-magazine-be-the-media-model-of-the-future/

http://www.economist.com/node/21556635

http://www.poynter.org/latest-news/business-news/the-biz-blog/236061/magazine-industry-ad-decline-slowing-but-4th-quarter-not-

good/

http://www.telegraph.co.uk/luxury/womens-style/23888/porter-magazine-enter-the-gatecrasher.html

http://www.niemanlab.org/2014/02/local-media-outlets-band-together-in-a-private-ad-network-with-google/

http://www.pubexec.com/article/the-innovators-publishers-quality-content-cuts-through-the-noise/1

http://printinthemix.com/Fastfacts/Show/826

http://www.tintup.com/

http://tagboard.com/

http://www.weebly.com/

SOURCES

Almagul Kassymova alma8701@yahoo.com

ul. Manasa, h. 11/2, ap. 45

Astana 010000 Kazakhstan

+7 702 121 3744

EDUCATION

Boston University School of Management: Boston, MA

Bachelor of Science in Business Administration January 2010

Triple Concentration in Finance, Operations and Technology Management, and Management Information Systems

Cumulative GPA: 3.53

The Gumilyov Eurasian University: Astana, Kazakhstan

Coursework toward Bachelor of Science, International Relations September 2004 – December 2005

ACTIVITIES/HONORS

Received “Bolashak” Presidential Scholarship

Green Belt in Six Sigma

Dean’s List in Spring and Fall 2006, Spring and Fall 2007, Fall 2008, Spring and Fall 2009

EXPERIENCE

Kaznet Media LLP: Astana, Kazakhstan

Quality manager: April, 2014 – present

Design and development of internal documents processes for quality and environmental management processes;

Implementation of processes for quality and environmental management;

Design and implementation of auxiliary processes for quality management inside the organization (not included into ISO).

Project manager, website and mobile applications development: May, 2013 – April, 2014

Preparation and approval of website technical specifications with the client, including the overall concept of the website, its functionality

and architecture

Management the website development in terms of coordination of the work of designers, web designers, programmers and other members

of the project team

Submitting the results of the work to the client and getting final approval

The work requires ability to multitask, work under strict deadlines and project budget, as well as strong interpersonal skills to be able to

work with clients from different backgrounds

Recent projects: www.group-global.org, www.idhome.kz, Kazakhstan Social Media Monitoring for Chevron, Newscast mobile app.

National Medical Holding JSC: Astana, Kazakhstan October, 2012 – April, 2013

Project manager, Innovations and technology transfer department, Integrated facility management project for the 6 hospitals of the Holding:

Worked with a team of foreign consultants in the course of analysis of the AS IS situation for development of the

overall concept of Integrated facility management

Monitored execution of all the conditions stipulated in the agreement between the Holding and the foreign consultancy

company

ATFBank – member of UniCredit Group: Almaty, Kazakhstan

Corporate relationship manager April, 2012 – September, 2012

Management of portfolio of Italian clients:

Analysis of customers’ financial stability, research of company background for further identification of customers’

needs and the Bank’s commercial opportunities

Initiation and monitoring of the crediting process for customers

Coordination of work with the UniCredit Group general account managers in developing commercial strategies for

customers

Credit analyst January 2012 – May 31, 2012

Analysis of borrowers’ financial stability, research of company background

Determining suitable credit facility specifications for each loan request

Interaction with the bank’s clients for more details for analysis purposes

Executive assistant to the Managing Director July 2010 – December 2011

Project manager for automatization of Credit Administration process for Corporate business: worked closely with a team of professionals

involved in the process, collected information on the current process for the Design stage, analyzed and identified opportunities for

optimization of the process, presented ideas for the approach to automatization of the process, coordinated and participated in the

development and testing of the Credit Administration software tool

Supported the Real Estate management team in setting up the real estate sales process in the Bank: helped to develop a database with the

pool of real estate assets for sale, worked with the Real Estate management team from Milan to determine necessary steps in order to start the

sales process, participated in the negotiations with the real estate appraisal companies, developed an internal official document and

monitoring tools for the real estate sales procedure

Gained extensive experience in business analysis including legislative, financial, operational, risk and market analysis.

SKILLS

Languages: fluent in Kazakh, English and Russian, intermediate in Spanish, beginner in Italian and Korean

Information Systems Design – Sybase Power Designer 12

Adobe Photoshop, Corel Draw; Microsoft PowerPoint, Excel, Word

Python Programming Language

INTERESTS

Photography, psychology, Yoga, Languages

Statement of purpose

I am applying for Domus Academy Master in Fashion Management program for the third time. The first

and the second time I received the third and the second places respectively, and I am really honored to

have been chosen as one of the laureates of the scholarship. This is my third time, and I hope that this

time I would be able to demonstrate my perseverance, my constant strive for improvement, and last but

not least, my ability to combine creativity with a practical approach to fulfilling tasks.

August 31st, 2009

Subject: Letter of Recommendation for Alma Kassymova

To whom it may concern:

I had the pleasure of teaching Alma in the fall semester of 2008 in the Improving Quality course

at Boston University. This is an elective course that includes a semester long team project and

enables the students to become Six Sigma Green Belt certified. Alma demonstrated a strong

aptitude for the material earning an A grade in the class and obtaining her Green Belt certificate.

I was also impressed with how well Alma worked with her team, not only in contributing effort

and her own thoughts, but also leading and encouraging her team mates. She also demonstrated

good project management and organization skills.

Throughout the course, Alma displayed excellent inter-personal skills, proficiency in presenting

complex material, and came across as a self-starter – addressing the needs of herself and her

team mates before issues arose. She is a mature student, who has the ability to assimilate new

ideas and information quickly, yet thoughtfully questions the material presented, and is proactive

in ensuring her understanding of the details of a topic.

Alma has discussed with me how keen she is to apply her learning from the Improving Quality

class and her desire to pursue a career in Operations Management. I would strongly recommend

Alma for a graduate position or internship in this field.

Regards,

Jane Davies

Operations & Technology Management Department

School of Management

Boston University

Email: jdavies@bu.edu