Mexican Design System
9
1 1r Ferruzca 2010 CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA The design system of Mexico City: Preliminary results of a research based on the Barcelona model March 2010
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A brief summary from the project "Mexican Design System" developed at the Universidad Autónoma Metropolitana and with the support of the Universidad Politécnica de Cataluña. There is a memory of the project avalaible (spanish version). Contact me for a copy.
Transcript of Mexican Design System
1
1r
Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
The design systemof Mexico City:Preliminary results of a research based on the Barcelona model
March 2010
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1r
Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
Background:Background:
The DissenyCat experienceThe DissenyCat experience
www.disseny-cat.netwww.disseny-cat.net
Mexican Design PolicyMexican Design PolicyApril 23th 2008April 23th 2008
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Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
MethodologyMethodology
An adaptation of the original study: An adaptation of the original study: Disseny_Cat: Elements for a Design Policy Disseny_Cat: Elements for a Design Policy in Catalinia. (Calvera & Monguet, 2006)in Catalinia. (Calvera & Monguet, 2006)
Research Memory
FirstConclusions
Promoters
Research Design
Stage 1
Literature Review
Stage 2
Research Team (Professors & Other experts)
ResearchResults
Direction
Technical Support
Survey Participants
Field Work
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Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
Design System of Design System of Mexico City: Mexico City: CharacteristicsCharacteristics
The Dark Side:The Dark Side:
-Its weak identity.Its weak identity.
-A multiplicity of actors but doing A multiplicity of actors but doing the same functions (most of them the same functions (most of them cultural agents).cultural agents).
-A poor interaction level among the A poor interaction level among the different agents. May be that’s different agents. May be that’s why stakeholders don’t understand why stakeholders don’t understand the Design Community and the Design Community and DESIGN.DESIGN.
-It doesn’t have a clear relationship It doesn’t have a clear relationship with the Mexican Innovation with the Mexican Innovation System.System.
-A centrifuged model that tends to A centrifuged model that tends to entropy.entropy.
CONACULTA
PMX
CULTURE
OFFERING
CIC
U
BMXT
CAIC
DEMANDCompanies
ED
Edit
Encuadre
CDPD
SMI
CONACyT
APF
CICA
ICyTDF
CFCPCEMUE
Quórum
ENIDCPD
ENDDI
CODIGRAM
Potential Drivers
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Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
Design System of Design System of Mexico City: Mexico City: CharacteristicsCharacteristics
The Positive Side:The Positive Side:
- After 50 years (±) There is a After 50 years (±) There is a Design Infrastructure thanks to Design Infrastructure thanks to those who have survived those who have survived indifference or believe in DESIGN.indifference or believe in DESIGN.
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Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
Design System of Design System of Mexico City: Mexico City: CharacteristicsCharacteristics
The Positive Side:The Positive Side:
- Design is recognized as an Design is recognized as an economical activity and its impact economical activity and its impact begins to be monitored.begins to be monitored.
Creation of NAICS (North American Creation of NAICS (North American Industry Classification System) as Industry Classification System) as a standard to be used by Federal a standard to be used by Federal statistical agencies in USA, statistical agencies in USA, CANADA and MÉXICO.CANADA and MÉXICO.
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Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
199820042009
Global facts / México
3197 registered business establishments in the Design Sector (2009). Most of them are in Mexico City (17%). Total Income in 2005/2009 = 307.718.388.00 Euros
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500
1000
1500
2000
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3500
4000
1999 2004 2009
Interior Design
Industrial Design
Graphic Design
Fashion Design and others…
Total
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Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
199820042009
Global facts / México
Most Design Business (± 50%) are integradted by 0 to 2 individuals In Mexico City Graphic Design produces the major income.53% of the total income is produced by big companies.
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1200
1400
1600
1800
2000 1921
1037
281
12540 35 27 8 0 0 0 0
Employees
Design Business Establishments Structure
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Ferruzca 2010
CONGRÉS INTERNACIONAL DE DISSENY I INNOVACIÓ DE CATALUNYA
In the future…In the future…
More studies about theMore studies about thereal impact of design inreal impact of design inour culture, economy and our culture, economy and other scopes.other scopes.
Collaborative work among Collaborative work among design agents (O, D, C) for design agents (O, D, C) for developing an action plan developing an action plan that strength the National that strength the National Design Policy and the Design Policy and the mexican innovation system.mexican innovation system.
To model the whole To model the whole national design national design infraestructure.infraestructure.
… … so on.so on.
The design systemof Mexico City
March 2010
Thank you!!
