metro Pop 2017 Digital Rate Card

Website．Mobile App．Facebook．Instagram

V 20170118

Website

1. Banner Adv. (for desktop & mobile site)

www.metropop.com.hk / www.popD.hk

Platform Ad Name Ad Location Format Net Rate Period / SOV Dimension

metropop.com.hk / Popd.hk

Top Banner Front page / ROP JPEG /

GIF/ HTML5 HK$8,000

Per Week / 100% SOV

970 x 90 / 728 X 90

320 X 50 (for mobile use)

metropop.com.hk / Popd.hk

LREC Front page / ROP JPEG /

GIF/ HTML5 HK$8,000

Per Week / 100% SOV

300 X 250

metropop.com.hk / Popd.hk

Wide skyscraper Front page / ROP JPEG /

GIF/ HTML5 HK$10,000

Per Week / 100% SOV

300 x 600

metropop.com.hk / Popd.hk

Bottom Front page / ROP JPEG /

GIF/ HTML5 HK$5,000

Per Week / 100% SOV

970 X 250 320 X 50 (for mobile use)

Remarks: HK$2,000 Net will be charged for each layout resize.

2. Flipbook (banner adv.)

www.metropop.com.hk Website

Platform Ad Name Ad Location Format Net Rate Period / SOV Dimension

metropop.com.hk (desktop only)

Top Banner / Bottom Banner

Flipbook JPEG /

GIF/ HTML5 HK$8,000 Per Week / 100% SOV 728 X 90

metropop.com.hk (desktop only)

Left Skyscraper/ Right Skyscraper

Flipbook JPEG /

GIF/ HTML5 HK$8,000 Per Week / 100% SOV 160 X 600

2. Flipbook ( online-booklet)

www.metropop.com.hk

Platform Ad Location Format Net Rate Period

metropop.com.hk (desktop & mobile)

Front Page (Flipbook Section) JPEG HK$10,000

(for 16 pages) Per Week

Reference: SOGO booklet

Website

3. Tie-in advertorial / Native Adv.

www.metropop.com.hk / www.popD.hk

Platform Ad Location Format Rate

metropop.com.hk / Popd.hk

Featured article article at Front page for 1-week

Tie-in advertorial Contact us for

details

Reference: Canon

Website

Platform Ad Location Format Net Rate Period / SOV Dimension

IOS & Android App Launch JPEG / PNG / GIF/ HTML5

HK$10,000 Per Week / 100%SOV

320 x 480 320 x 568 640 x 960 640 x 1136 1536 X 2048 (ipad)

Remarks: 1. Splash Ad will hyperlink to Advertiser’s website after click-through 2. Added value option: HK$3,500 Net of Splash ad layout production in jpeg / HTML5/GIF format (Incl. layout revise once only)

1. App Launch Splash Ad

Level One

X

X

Mobile App

Platform Ad Location Format Net Rate Period / SOV Dimension

IOS & Android App Launch &

Resume MP4 / JPEG HK$10,000

Per Week / 100%SOV

640 x 960 640 x 1136 1536 x 2048 (iPad)

Remarks: 1. Opening Ad will hyperlink to Advertiser’s website after click-through 2. Layout will be developed by metro Pop whereas photos and content are provided by client 3. Extra quotation on animation format (MP4) will be provided upon request.

2. Opening Ad

Level One Mobile App

Platform Ad Location Format Net Rate Period / SOV Dimension

IOS & Android At the position

1st, 5th of Article list

JPEG / PNG / GIF / HTML5

1st position: HK$8,000 2nd position: HK$5,000

Per Week / 100% SOV

320 x 50 640 x 100 768 x 120 (iPad) 1536 x 240 (iPad)

Remarks: 1. Cell Ad will hyperlink to Advertiser’s website after click-through 2. Added value option: HK$2,500 Net of Cell Ad layout production in jpeg / png / gif / HTML5 format (Incl. layout revise once only)

3.1. Cell Ad (Single row)

Level Two Mobile App

Platform Ad Location Format Net Rate Period / SOV Dimension

IOS & Android Between Article

Detail Pages JPEG / PNG / GIF / HTML5

HK$8,000 Per Week / 100%SOV

320 x 420 640 x 840 768 x 980 (iPad) 1536 x 1960 (iPad)

Remarks: 1. Flip Ad will hyperlink to Advertiser’s website after click-through 2. Added value option: HK$3,500 Net of Flip ad layout production in jpeg / png / gif / HTML5 format (Incl. layout revise once only)

4. Article details Flip Ad

Level Three Mobile App

Platform Ad Location Format Net Rate Period / SOV Dimension

IOS & Android At the bottom of

Article Details Page JPEG / PNG / GIF / HTML5

HK$5,000 Per Week / 100%SOV

320 x 50 640 x 100 768 x 90 (iPad) 1456 x 180 (iPad)

Remarks: 1. Banner Ad will hyperlink to Advertiser’s website after click-through 2. Added value option: HK$2,500 Net of Banner ad layout production in jpeg / png / gif / HTML5format (Incl. layout revise once only) 3. Banner Page Pop Up fade out duration: Max. 10 sec

5. Fade In/Out Banner in Article

Level Three Mobile App

Platform Ad Location Format Net Rate Period / SOV Dimension

IOS & Android App Launch JPEG HK$15,000 Per Week / 100%SOV

640 x 960 640 x 1136 768 x 980 (iPad) 1536 x 1960 (iPad)

Remarks: 1. Countdown ad will hyperlink to Advertiser’s website after click-through 2. Count down app will be developed and tailor-made to client by metro Pop

HTML5- Countdown Ad Mobile App

Platform Location Rate Period / SOV

IOS & Android Article Section:

(Holistic Green / Travel / Dining / Get Move / Fashion / Beauty / Culture)

Contact us for details Per Week (archive for 6

weeks)

Reference: Quaker Receipt in “Dining” section for 10 weeks

Added Value Option: Content Tie-in (article) Mobile App

Added Value Option: Content Tie-in (video)

Platform Location Rate Period / SOV

IOS & Android Article Section:

(Holistic Green / Travel / Dining / Get Move / Fashion / Beauty / Culture)

Contact us for details Per Week (archive for 6

weeks)

Reference: Wan Chai Ferry video content tie-in in “Dining” section

Mobile App

Content Tie-in (“Pop Choice”)

Platform Location Rate Period / SOV

IOS & Android Pop Choice Contact us for details Contact us for details

Reference: Blue Cross

Mobile App

Event Search Calendar

Platform Location Rate Period / SOV

IOS & Android Event Contact us for details Contact us for details

Reference: HKSTP

Mobile App

Facebook 1. Facebook Feed

Reference: OSIM Reference: Oral-B

Platform service Rate

Fb.com/metropophk Copywriting, editing, photo sourcing, feed posting, boost post &

boost post & report, game management HK$30,000

Facebook

* 15% handling fee for boost post

Instagram 1. IG Feed

Platform service Rate

metropophk IG Copywriting, editing, photo sourcing, feed posting, boast

posting, boast post, game management Contact us for details

Reference: Nespresso

Instagram

Digital Campaign Site

For more reference: www.metropop.com.hk/saleskit/campaign.p

hp Contact us for details!

Thank you. For further enquiry, please feel free to contact your principle sales.

1. Booking Deadline: 7 working days prior to campaign launch date 2. Material Deadline: 3 working days prior to campaign launch date 3. Cancellation Deadline: 5 working days prior to campaign launch date Terms & Conditions: 1. Wordings "廣告" will be inserted when required by the Publisher and at the place and size as advised by the Publisher

so as to differentiate advertisements with editorial content. 2. All copies and images are provided by client. 3. No “Superscript” (e.g. ™, ®, ©…) is supported. 4. No tracking code is supported in advertorial banner and article. 5. No click to SMS is supported. 6. Only plain text is supported. 7. Only weekly impression report will be provided (No daily breakdown). 8. Only support “http://” (“https://” is not accepted). 9. Booking is base on first come first served basis. 10. All the ad format and layout are subject to the Publisher censorship; Publisher reserves right to reject booking if layout

is not approved 11. All the advertising rates captioned in the rate card are valid for 2016 only.