METRO in Pakistan

METRO Cash & Carry announced its operations in Pakistan in January 2006. Since then, it has established itself as a potential market leader in wholesale.Under the supervision of Managing Director Mr. Giovanni Soranzo, METRO Cash & Carry Pakistan has opened its first store in the city of Lahore in October 2007.The company’s country head office is also based in Lahore and currently employs over 400 people in two offices..METRO Cash & Carry’s commitment to Pakistan is also echoed in its donations to the President’s Earthquake Relief Fund.– The company donated €100 000 in January 2006 towards President's Earthquake Relief Fund. It also has plans to fund development activities in the country in association with the German Investment and Development Company.  Such activities have successfully been carried out in other countries. A recent example in Vietnam and a similar program for fishermen and sheep farmers in India where more than 900 fishing crew and 18,500 sheep farmers were trained about the best practices.

METRO Cash & Carry plans to invest in Pakistan on a sustained and reliable basis in the years to come. The company’s unique business model offers potential for a decrease in market prices and promotion of local goods and personnel.

Who are our customers?

Only commercial customers are allowed to purchase at METRO Cash & Carry. All customers are registered and provided with a customer card.

Our core customers are small and medium-sized traders as well as hotel, restaurant and catering businesses and other companies and institutions. For them the METRO Cash & Carry distribution network promises much greater efficiency than the multilayered supply chain. They can purchase goods more flexibly and at more favourable prices, compared to traditional procurement sources.

This enables METRO Cash & Carry to strengthen the competitiveness of its professional customers.

METRO Cash & Carry’s customers select their merchandize at the centre in the quantities they need, pay in cash and transport it all back to their businesses by themselves. All product categories are offered on a permanent basis and in large quantities.

10 good reasons why you should become a customer

   • Lowest possible prices  • Stock availability  • One-stop shop  • Extensive business hours  • Quality guarantee    • Free parking  • After sales services  • Promotional activities  • Simple but comprehensive billing system  • Great value for money

Each store is tailored to address the needs of professional customers. We offer a wholesale price that leaves the customer room for healthy margins and provide a one-stop-shop for the customer.

In the food range, freshness is our first priority. This is guaranteed by the efficient supply-chain and quality control management we have in-place.

In non-food, we offer only products that are up-to-date in terms of technology and design, and meet all safety standards.

At the METRO wholesale center you can find a wide range of food products

  

Dairy, Frozen

METRO offers an all-new assortment of cheese and dairy products sourced from across the globe which includes a delectable range of fine cheese, rich cream, butter and other exciting gourmet products - all available to suit your needs.

The range includes: Cheese, Butter, Eggs, UHT Milk, Cream, Pasteurized Milk, Yogurt, Chilled Ready Meals, Drinks, Ice Cream, Frozen Vegetables & Fruits and Frozen Ready to Serve.

Meat

All types of Halal meat (Fresh, Frozen, Processed) is available in a temperature-controlled environment. Availability of premium quality meat is ensured through reliable supply chain procedures and strict quality assurance measures, right from live stock procurement to end-product at our center. A variety of meats is available in different cuttings of Mutton, Beef and Chicken to cater the needs of our professional customers

The assortment comprises a wide range of meat from local breeds:- Mutton: (bakra, chatra, dumba)- Beef: (bachra, katta, cow, buffalo)- Chicken: (Broiler, Desi)

All meat products are packed in a hygienically controlled environment

Fresh Fish & Seafood

An assortment of high quality seafood, obtained through local and international sources, is available at METRO Cash & Carry. The seafood is offered in different forms such as alive, fresh, frozen (raw & marinated) and delicatessen.Quality and freshness is guaranteed through proper handling at source and through strict temperature control all along the supply chain. The seafood is cleaned, graded and packaged conveniently and is consistently available throughout the year. Discounts are offered on bulk buying besides special promotions.

Fruits & Vegetables

Think METRO, Think Fresh!Fruits and vegetables sold at METRO are sourced directly from growers. State-of-the-art technology is used to maintain freshness and quality while availability is guaranteed by keeping the products under a cool chain. METRO has its own system for quality analysis and checks. Fruits and vegetables presentation and packing are designed to make life easier for our customers. There is a wide range of local and imported products available under one roof.

Edible Groceries, Canned Goods and Bakery

Edible Groceries include all such items that are consumed in every part of Pakistan on a daily basis, such as Sugar, Vegetable Oil, Rice, Spices, Flour, Lentils and many other products. A wide range of grocery items are available under one roof at METRO centres with a mix of local and imported brands. The Canned Goods category offers

Jams, Ketchup, Sauces, Canned Fruit and Vegetables, Pet Food, Canned Fish and other canned food products. In the freshly baked category, all kinds of breads, cakes, biscuits, etc. are available.

Sweets and Confectionary

The assortment includes: Biscuits, chocolates, toffees, chewing gums, candies, tea, coffee, cocoa powder, crispies, Nimko, powder drinks and dried fruits and nuts.

General Grocery

Under this category, the products offered include: Canned Goods - Fruit, Vegetables, Meats & Meat Products, Pet Foods Edible Grocery - Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar, Sauces, Pickles, Noodles, Soups, etc.

Tobacco and Beverages

The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices, Energy Drinks, Squashes, Syrups & Concentrates, Non-Alcoholic drinks and cigarettes. 

Detergents

Detergents include all products that come under Cleaning & Caring. METRO Cash & Carry offers a wide range of national and international brands are made available after understanding the needs of our customers. This category includes: Laundry Detergents, Fabric Caring Agents, Dish Washing Agents, Hygiene Papers, Paper Products, Shoe Cleaning & Caring, Insecticides and Disposables.

Cosmetics & Toiletries

Cosmetics and toiletries included articles related to personal care and hygiene. Our focus on understanding the needs of our customer enables us to build assortment that becomes business solution for our customers. The articles in this category include: Baby care products; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Haircare products; Men & Women grooming products; Oral hygiene; Premium cosmetics; Skin care and Sun care products.

Non FoodMETRO offers a wide range of Non Food products.

   

Office Equipment

METRO caters to the needs of modern business by providing a wide range of office equipment and materials. These include: Computers, Accessories, Printers, Mobile phones, Fixed Line Phones, Faxes, School Products, Copy Paper, Packaging Materials, Office Supplies, POS material and Stationary. All major brands are available under one roof, such as HP, Samsung, LG, Motorola, Nokia, Aurora, Sigma, Max, Pelikan, Piano, Picasso, etc.

Media , Radio &  Accessories

METRO offers all the famous brand names such as Samsung, Sony, LG, Philips, Olympus, Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets, DVD Players, Home Theatre, Hi Fi, MP3/MP4 Players, Digital Camera, Camcorder, Game Consoles, Car Audio, Batteries and Chargers, Books, Journals, Magazines, Newspapers, Recorded, Unrecorded Media and Storage Media. METRO prides itself in bringing the latest technologies & innovations to its customers. 

Home Electronics/House Hold

A wide range of Home Appliances such as washing machines, refrigerators, freezers, cookers, microwave ovens, air conditioners, built-in appliances, hand blenders, mixers, deep fryers, irons, vacuum cleaners and all small electric appliances. All leading brands such as LG, Samsung, Mitsubishi, Haier, Dawlance, PEL, Panasonic, Siemens, etc. are available at most reasonable prices. 

Household Goods

The Household range includes products from pots and pans and chaffing dishes to commercial tableware and glasses for Hotels, Restaurants and Caterers. The selection includes brands in the following segments:

Pots & Pans (Tefal, Sonex, Majestic, Prestige) Tableware (Luminarc, Clayworks) Glass (Pasabache, Bormioli Rocco, Toyonasic, Ocean) Cutlery & Cutting Tools (Cocktail, Kiwi) Kitchen Utensils & Serving Articles (Fackleman). The range also include decoration products (Walther Glass), Candles Cleaning items.

 

Home Improvement/DIY (Do it Yourself)

The Do It Yourself (DIY) department caters to all home improvement needs under one roof with strong competitive prices in both local & international brands. Categories available:

Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS) Electrical items (BUSH) Bathroom & Sanitary (Faisal & ICL) Flooring (Krono Flooring) Paints and painting accessories (ICI,Master Paints) General use and specialized hand tools (Stanley) Power tools (BOSCH, Black & Decker) Generators (Honda) and operating equipment.

DIY also offers a wide range of car interior and exterior equipment, car care solutions (MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR, NEXEN).

Home Textile/Home Decoration

METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket, Table cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial needs 

Ladies wear/Men’s wear/Children’s wear/Shoes/Luggage

The Apparels Division at METRO offers a wide variety of  brands and high quality products at wholesale prices. The Ladies wear category offers both Eastern and Western wear. Men’s wear offers top brands such as Wrangler, Bonanza, Leeds, etc. for formal and casual wear. The Children’s wear section offers Skids and Colors and a modern collection of shoes under such brands as Servis, Bata, Starlet. The luggage category besides American Tourister, Eminent and Lambertazzi (a METRO brand) are available. 

Sports & Seasonal

This section offers high quality Gym Accessories, Motorcycles, Sports Apparel, Swimwear and Sports Shoes. There is a complete collection of top brands is available at compatible prices, such as Puma, Servis, Cheetha, and Ihsan Sports, besides Pak Hero motorcycles. The section also offers a complete range of imported Garden Furniture and Accessories, Lawnmowers, Camping, Water Sports, BBQ, Decoration Items, Artificial Flowers and Planting Pots. Additionally, some leading brands that are available include Barbie, Disney, Fisher Price, Hot Wheel and Leapfrog

Catalogues

Current

“Winter Catalogue” “Beauty Catalog”

19/11 - 16/12/2009 03/12 - 30/12/2009

Logistics:

The goal of Supply Chain at METRO is to efficiently handle thousands of orders, shipments and deliveries and ensure that goods arrive at the right place at the right time.Supply Chain Management plays an important role in our high-performance logistics system and enhances our capacity to supply food and non-food products on a daily basis with consistent high quality, diversity and freshness.