METRO CASH & CARRY PAKISTAN

SUBJECT: Business Communication Workshop

PRESENTED TO: Mr. Ehtesham Khan

PRESENTED BY: Muhammad Humayun Salam Bilal Afzal

ACKNOWLEDGMENT

We are thankful to Allah Almighty for providing us strength and wisdom to complete this report. We are also thankful to our family members for their motivation and help. Last but not the least we would like to thank Mr. Ehtesham Khan for giving us knowledge and providing us an opportunity to prove ourselves.

EXECUTIVE SUMMARY

The purpose of this report is to

TABLE OF CONTENTS

Sr. No

Description page

1. Introduction 12. History of Metro 13. Metro in Pakistan 24. Objectives of Metro 25. Guiding principles 2-36. Competitors 37. Company’s Financial Position 38. Product Range 3-129. Services & quality 1210. Distinguishing features 1311. Working in Metro 1312. Conclusion 14

1. INTRODUCTION:

Metro Cash & Carry is a leading international company in a self-service wholesale and operates more than 600 outlets in 29 countries. It is 3rd largest trader in the world, 2nd largest in Europe and largest in Germany with a turnover of € 59.9 billion in 2006. Metro is operating around 2378 locations in 29 countries, with employees numbering over 263,000.At the operational level, the group’s five sales division conduct business independently in their respective markets. With over 100,000 employees worldwide, the company achieved sales of € 31.7 billion in 2007. by generating almost 50% of the total sales, Metro Cash & Carry is the top selling sales brand of the Metro group. Assortment and service of Metro’s Cash & Carry’s unique business to business model are targeted only towards professional customers such as hotels & restaurants as well as small and mid-sized retailers or institutions. The company offer these special groups a high level of assortment competency both in food & nonfood as well as attractive wholesale prices. An efficient and internationally conferrable concept ensures success in entering new markets.

2. HISTORY OF METRO:The first Metro Cash & Carry store was opened in

Germany in 1964, the first store abroad in 1971. Since then, the concept has continuously proven to be robust and apt for successful operations in all kinds of market environments. Three different store formats “Classic”, “Junior” & “Eco” allow choosing the best solution for a given environment. They differ in store & assortment size. Lately, the expansion into new markets has been on Eastern Europe & Asia, using mainly the middle sized “Junior” store format.

Till now, Metro Cash & Carry has had stores in the following countries:

3. METRO IN PAKISTAN:

Metro cash & carry announced its operations in Pakistan in January 2006. Since then, it has established itself as a potential market leader in a wholesale. Under the supervision of Managing Director Mr. Giovanni Sorenzo, Metro cash & Carry Pakistan has opened its first store in the city of Lahore in October 2007. The company’s country head office is also based in Lahore and currently employees over 400 people in two offices. It has done total investment of US $180 million and plan to build and operate 10-15 stores in Pakistan. There are about 250-300 employees per store and the head office is at Multan Road.

4. OBJECTIVES OF METRO:

Acknowledged first choice cash and carry wholesaler Continuous focus on customer needs & satisfaction Commitment to ethical & environmental values Open communication Innovative in all we do Commitment to give our customers more valuable for their money Win-win partnership with our suppliers Our employees are our main asset Defined format adapted to local market needs Sustained growth of shareholder value Strive for reliability and transparency Efficient and low cost operations

5. GUIDING PRINCIPLES:

A) TRUST & RESPECTa) Everybody’s opinion countsb) We treat every person the same way

B) OPEN DOOR POLICYa) We avoid organizational barriersb) Two way communicationc) We encourage change and sharing of ideas

C) EMPOWERMENT TO PERSONEL RESPONSIBILITYa) We allow people to take risksb) We consider making mistakes as part of the game

D) BE A ROLE MODELa) We determine enthusiasm and commitment

E) SETTING CLEAR PERSONAL OBJECTIVES & TASKSa) We have implemented a management-by-objectives concept

F) RECOGNITION & REWARDa) We consider honest & transparent feedback as a “must”b) We reward high performance

G) TEAM SPIRITa) We encourage max. team engagement and knowledge

H) POSITIVE WORKING ENVIRONMENTa) We guarantee a healthy & safe working environmentb) We encourage innovation & creativity

I) CORPORATE SOCIAL RESPONSIBILITYa) We are committed to the principles of social responsibility

6. COMPETITORS:

Presently the only competitor of Metro is Makro cash & carry in the same capacity and also the wholesale markets of every product. But the specialized wholesale market dealers cannot run any customers’ concerning marketing campaign so in this regard Metro has to face a stiff competition with Makro. Makro is almost the same services and it is also the foreign investment. Metro should focus on customer satisfaction to compete the Makro.

7. COMPANY’S FINANCIAL POSITION: The company enjoys a sound financial position. The facts & figures can be seen:Metro financial statements

8. PRODUCT RANGE:

Each store is tailored to address the needs of professional customers. We offer a wholesale price that leaves the customer room for healthy margins and provide a one-stop-shop for the customer.

In the food range, freshness is our first priority. This is guaranteed by the efficient supply-chain and quality control management we have in-place.

In non-food, we offer only products that are up-to-date in terms of technology and design, and meet all safety standards.

1. Food items2. Non food items3. Own brands

1. FOOD ITEMS:

A. DAIRY, FROZENThe range includes: Cheese, Butter, Eggs, UHT Milk, Cream, Pasteurized Milk, Yogurt, Chilled Ready Meals, Drinks, Ice Cream, Frozen Vegetables & Fruits and Frozen Ready to Serve.

B. MEAT

All types of Halal meat (Fresh, Frozen, Processed) is available in a temperature-controlled environment. A variety of meats is available in different cuttings of Mutton, Beef and Chicken to cater the needs of our professional customers

The assortment comprises a wide range of meat from local breeds:- Mutton: (bakra, chatra, dumba)- Beef: (bachra, katta, cow, buffalo)- Chicken: (Broiler, Desi)

C. FRESH FISH & SEAFOOD

An assortment of high quality seafood, obtained through local and international sources, is available at METRO Cash & Carry. The seafood is offered in different forms such as alive, fresh, frozen (raw & marinated) and delicatessen.

D. FRUITS & VEGETABLES

Think METRO, Think Fresh!Fruits and vegetables sold at METRO are sourced directly from growers. State-of-the-art technology is used to maintain freshness and quality while availability is guaranteed by keeping the products under a cool chain. METRO has its own system for quality analysis and checks. Fruits and vegetables presentation and packing are designed to make life easier for our customers. There is a wide range of local and imported products available under one roof.

E. EDIBLE GROCERIES, CANNED GOODS AND BAKERY

Edible Groceries include all such items that are consumed in every part of Pakistan on a daily basis, such as Sugar, Vegetable Oil, Rice, Spices, Flour, Lentils and many other products. The Canned Goods category offers Jams, Ketchup, Sauces, Canned Fruit and Vegetables, Pet Food, Canned Fish and other canned food products. In the freshly baked category, all kinds of breads, cakes, biscuits, etc. are available.

F. SWEETS AND CONFECTIONARY

The assortment includes: Biscuits, chocolates, toffees, chewing gums, candies, tea, coffee, cocoa powder, crispies, Nimko, powder drinks and dried fruits and nuts.

G. GENERAL GROCERY

Under this category, the products offered include: Canned Goods - Fruit, Vegetables, Meats & Meat Products, Pet Foods Edible Grocery - Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar, Sauces, Pickles, Noodles, Soups, etc.

H. TOBACCO AND BEVERAGES

The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices, Energy Drinks, Squashes, Syrups & Concentrates, Non-Alcoholic drinks and cigarettes. 

2. NON-FOOD ITEMS

A. OFFICE EQUIPMENT

These include: Computers, Accessories, Printers, Mobile phones, Fixed Line Phones, Faxes, School Products, Copy Paper, Packaging Materials, Office Supplies, POS material and Stationary. All major brands are available under one roof, such as HP, Samsung, LG, Motorola, Nokia, Aurora, Sigma, Max, Pelikan, Piano, Picasso, etc.

B. MEDIA , RADIO &  ACCESSORIES

METRO offers all the famous brand names such as Samsung, Sony, LG, Philips, Olympus, Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets, DVD Players, Home Theatre, Hi Fi, MP3/MP4 Players, Digital Camera, Camcorder, Game Consoles, Car Audio, Batteries and Chargers, Books, Journals, Magazines, Newspapers, Recorded, Unrecorded Media and Storage Media.

C. HOME ELECTRONICS/HOUSE HOLD

A wide range of Home Appliances such as washing machines, refrigerators, freezers, cookers, microwave ovens, air conditioners, built-in appliances, hand blenders, mixers, deep fryers, irons, vacuum cleaners and all small electric appliances. All leading brands such as LG, Samsung, Mitsubishi, Haier, Dawlance, PEL, Panasonic, Siemens, etc. are available at most reasonable prices. 

D. HOUSEHOLD GOODS

The Household range includes products from pots and pans and chaffing dishes to commercial tableware and glasses for Hotels, Restaurants and Caterers. The selection includes brands in the following segments:

Pots & Pans (Tefal, Sonex, Majestic, Prestige) Tableware (Luminarc, Clayworks) Glass (Pasabache, Bormioli Rocco, Toyonasic, Ocean) Cutlery & Cutting Tools (Cocktail, Kiwi) Kitchen Utensils & Serving Articles (Fackleman). The range also include decoration products (Walther Glass), Candles Cleaning items.

 

E. HOME IMPROVEMENT/DIY (DO IT YOURSELF)

The Do It Yourself (DIY) department caters to all home improvement needs under one roof with strong competitive prices in both local & international brands. Categories available:

Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS) Electrical items (BUSH) Bathroom & Sanitary (Faisal & ICL) Flooring (Krono Flooring) Paints and painting accessories (ICI,Master Paints) General use and specialized hand tools (Stanley) Power tools (BOSCH, Black & Decker) Generators (Honda) and operating equipment.

DIY also offers a wide range of car interior and exterior equipment, car care solutions (MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR, NEXEN).

F. HOME TEXTILE/HOME DECORATION

METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket, Table cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial needs 

G. LADIES WEAR/MEN’S WEAR/CHILDREN’S WEAR/SHOES/LUGGAGE

The Apparels Division at METRO offers a wide variety of brands and high quality products at wholesale prices. Men’s wear offers top brands such as Wrangler, Bonanza, Leeds, etc. for formal and casual wear. The Children’s wear section offers Skids and Colors and a modern collection of shoes under such brands as Servis, Bata, Starlet. The luggage category besides American Tourister, Eminent and Lambertazzi (a METRO brand) are available. 

H. SPORTS & SEASONAL

This section offers high quality Gym Accessories, Motorcycles, Sports Apparel, Swimwear and Sports Shoes. There is a complete collection of top brands is available at compatible prices, such as Puma, Servis, Cheetha, and Ihsan Sports, besides Pak Hero motorcycles.

9. SERVICES & QUALITY:

A. LOGISTICS:

The goal of Supply Chain at METRO is to efficiently handle thousands of orders, shipments and deliveries and ensure that goods arrive at the right place at the right time.Supply Chain Management plays an important role in our high-performance logistics system and enhances our capacity to supply food and non-food products on a daily basis with consistent high quality, diversity and freshness.

B. FOOD:

METRO Cash & Carry Pakistan (Pvt.) Ltd. offers a wide range of high-quality food products. Emphasis on quality and hygiene is paramount to our business.

C. NON-FOOD:

With over 10,000 non-food articles, METRO Cash & Carry Pakistan (Pvt.) Ltd. offers one of the largest assortment of non-food articles under one roof in Pakistan with detailed attention paid to quality, guarantees and after-sales service.

10. DISTINGUISHING FEATURES:

  • Lowest possible prices  • Stock availability  • One-stop shop  • Extensive business hours  • Quality guarantee    • Free parking  • After sales services  • Promotional activities  • Simple but comprehensive billing system  • Great value for money

11. WORKING AT METRO :

METRO Cash & Carry is the international leading company in self-service wholesale. For over 40 years, the company has been supporting high-volume commercial customers. Today the company is represented in 29 countries and offers its commercial customers up to 50,000 different products (variable from country to country) under one roof.

METRO Cash & Carry employs more than 100,000 people across the world and in many regions is among the biggest employers. Qualified, highly-motivated employees create the foundations needed for successful expansion on an international level and sustained growth of the wholesaling company. A performance-driven approach, openness and international outlook are the corporate culture that we practice.

Why join Metro Group?

"Wholesale and retail trade today is a sector of new departures.Experiencing and helping to shape the exciting developments inthe METRO Group is a great opportunity, particularly for peoplejust starting out in their careers. Expanding into a new foreignmarket, developing new sales concepts, tapping into innovativetechnologies for the group; these are only some of the challengesthat our employees set themselves every day."

Why join METRO Cash & Carry?

METRO Cash & Carry employs more than 100,000 people across the world and in many regions is among the biggest employers. Qualified, highly-motivated employees create the foundations needed for successful expansion on an international level and sustained growth of the wholesaling company. A performance-driven approach, openness and internationality are the corporate culture that we practice.

We offer international exposure and personal development through training abroad and also on-the-job opportunities for skill up gradation.

12. CONCLUSION :

Metro Cash & Carry Pakistan has proved itself as to be a company for investment. Taking in hand flag of satisfaction we are heading towards professional advancement and competency by providing high quality services to our customers and prove to be a successful company from investment point of view.

BIBLIOGRAPHY

1. www.metro.com2. www.Wikipedia.com3. www.metrogroup.com4. www.docstoc.com5. Brochures for MCC