METRICS THAT MATTER › original › 7f5e9c22d3c200c...METRICS THAT MATTER Consideration Purchase...
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METRICS THAT MATTER
Transcript of METRICS THAT MATTER › original › 7f5e9c22d3c200c...METRICS THAT MATTER Consideration Purchase...
M E T R I C S T H AT M AT T E R
Consideration
Purchase intent
Recommendation
Preference
Magazine
brands deliver
a meaningful
connection
Printed
magazines present
the stronger
opportunity for
brands to express
relevancy
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