Metric report - 3 best usage tips
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3 tips on how to benefit from the Metrics report at TrueSocialMetrics.com. Compare the performance and Economic value for all your social media accounts in one dashboard and find the most effective social networks for your business.
Transcript of Metric report - 3 best usage tips
TrueSocialMetrics3 tips
on how to benefit from theMetrics report
How to use Metrics report
1. Choose the most effective Social Network for your business.
2. Analyze Social Networks effectiveness at the Industry level.
3. Audit your Metrics Proportion.
1. Choose the best Social NetworksCompare the metrics for all your social media pages to identify the most engaging and effective social networks for your business. It will help you understand in which social networks to allocate more resources and where to establish a stronger presence for your business.
2. Find the best Social Networks for IndustryCompare the metrics for all your and competitors’ social media accounts to identify the most engaging social networks for your industry. It will also help you to understand the average industry proportion of Shares/Likes/Comments for each social network. Compare it with your own proportion to find the weak points of your social media presence - maybe your content are weaker at starting a conversation among fans or less viral than expected.
Read the full case study: Infographic: Which Social Media sites are the most engaging?
3. Analyze the ProportionAnalyze the proportion for your metrics (Conversation : Amplification : Applause) and compare it to the Average proportion among your closest competitors.
In this example, the proportion for Papa John’s Facebook page has clearly digressed from the average industry standard (1 comment: 1 share: 10 likes per post) with more than 2 times lower Amplification rate. Such situation could be a sign of ineffectively build content strategy or signalize about the huge number of complaints from customers left on your social media page (why do people comment but do not share or like - when they are complaining).
Read the full case study: Top 5 American Pizza's Brands in social media
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