Methodology for Spring 2010 Wave

Prepared by Poker Players Research Ltd. www.pokerplayersresearch.com

Methodology for Spring 2010 Wave

Poker Players Research Limited


Online Survey

Each PPR survey is conducted using an online interview administered initially to a random sample of individuals in each of the countries covered by the study

An email is sent to people selected at random inviting them to take part in a “Sports and Leisure Survey” and providing a link to the survey. They are asked about how often they participate in a number of Sports and Leisure activities. Crucially when they choose to take the survey they have no idea it’s going to be about Online Poker or Other Online Gaming.

Respondents who play (or are likely to start playing) Online Poker for Money or Other Online Gaming For Money, at Least Once a Month, are then taken to the full Online Poker / Other Online Gaming Questionnaire.


Online Survey

This methodology, though expensive, is really the only way to ensure an accurate measurement of what is actually happening in the real world.

The results are not biased by having a disproportionate sample of respondents who want to talk about Online Poker / Other Online Gaming. Because respondents are not chosen through any other connection to Poker or Online Gaming, i.e. through a Poker Website or an Online Gaming Website, there is also no bias towards any of the dimensions measured in the survey.

The online Questionnaire is administered by Ocucom Corp using state of the art user friendly software


Sample Definitions

The sample universe definitions are;

a) “Regular Online For Money Poker Players” defined as playing Online Poker For Money at Least Once a Month, or

b) “Likely Future Online For Money Poker Players” defined as likely to start playing Online Poker For Money within the Next Six Months, or

c) “Other Online Gamers” defined as participating in Other Online Gaming for Money at Least Once a Month, or

d) “Likely Future Online For Money Gamers” defined as likely to start participating in Other Online Gaming for Money within the Next Six Months.

The responding samples are weighted by age, gender and country to provide a representative reporting sample

The profile of the sample universe is derived from the responses to the questions in the “Sports and Leisure Questionnaire”.


Sample Sizes and Geographic Coverage

In the Spring ’10 wave of research the initial Sample Size was approximately 346,000 individuals

The final responding Sample Size of Regular, For Money, Online Gamers was approximately 21,000

The countries covered in the study were: Australia; Austria; Belgium; Canada; Denmark; Finland; France;

Germany; Hungary; Italy; Netherlands; Norway; Poland; Portugal; Russia; Spain; Sweden; Switzerland; UK; U.S.


“Fieldwork”

The Questionnaire was translated into thirteen languages and the respondents were able to choose in which language they wished to take it

The 2010 Spring survey was conducted over a two week period from 10th April – 23rd April 2010

The Questionnaire had an average completion time of 8 minutes

The design of the Questionnaire and the software used to administer it were such as to make it fun and easy to complete. This, combined with the high interest, high involvement, nature of the subject matter, lead to very low drop out rates of less than 2%


Questionnaire

A copy of the full Questionnaire can be requested from [email protected]

Methodology for Spring 2010 Wave

Documents

Transcript of Methodology for Spring 2010 Wave